Eggs 456: Intellectual Property - Your Business's Hidden Asset with Sharon Toerek
Summary
In this episode, Sharon Toerek, a marketing and IP attorney, shares insights on how small businesses and marketing agencies can proactively protect their intellectual property, navigate AI-related legal challenges, and leverage legal strategies for growth and exit planning.
Takeaways
IP as a profit preservation tool
Common misconceptions about IP ownership
Triangle model of IP (Brand, Content, Transactions)
Legal considerations for AI-generated work
Contractual strategies for IP ownership and liability
Timing for legal engagement in small businesses
IP as a revenue stream and sale…
The skinny
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