Latest / The Technician Podcast
From Housing Commission to 8 Figures: The Trauma That Built a Business Empire With Aj Williams
Send us Fan Mail
AJ Williams: From Housing Commission to 8-Figure Sauna Empire
Guest: AJ Williams - Co-founder Revel Saunas, mental health advocate, former pro athlete
The Story: Built 8-figure business in 18 months, but real breakthrough came from understanding how childhood trauma was sabotaging his success.
Key Insights
The Thursday Night Pattern: AJ still gets panic attacks every Thursday - the exact night his alcoholic stepfather came home violent. His nervous system never forgot the timing, 20+ years later.
Scaling Trauma:
$1-3M: Power through with control
$3-10M: Must delegate…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.