Latest / Found in AI: AI Search Visibility, SEO, & GEO
Stop Optimizing Keywords for ChatGPT (with Shane Tepper)
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Most brands trying to figure out their AI search visibility start with the same move: take their existing keyword list and ask which ones to "optimize for AI" too. Shane Tepper, co-founder of Resonate Labs, thinks that's backwards — and after this conversation, I do too.
This episode is part interview, part real-time reaction to a stretch of AI search news that hit fast and didn't slow down.
In this episode:
Why starting a GEO strategy with keyword data instead of…
The skinny
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