Latest / KACC / Podnews Daily - podcast industry and podcasting ne... - More fake shows on the way, as Meta’s Muse gets into podcasting

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Podnews Daily - podcast industry and podcasting ne... - More fake shows on the way, as Meta’s Muse gets into podcasting · KACC

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  From our free daily newsletter, the latest from podnews.net with
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  Gamut Podcast Network.
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  Meta's Muse has only been available since September, but it
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  appears that this new AI assistant is capable of researching
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  content for podcasts,
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  recording podcasts using artificial voices, and hosting podcasts
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  on its own servers.
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  We've found more than 20 shows which are already being hosted on
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  Meta's platform, including one from a man who calls himself
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  Charles Mayfield,
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  who says he runs a podcast network and is even partnered with a
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  university for internships.
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  But is he real?
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  We take a deep dive into how Muse hosts podcasts and discover a
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  rabbit hole of pretense, dishonesty, hosts called Alex and
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  Jordan, and very strange wording.
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  The UK podcast company Message Heard has gone into voluntary
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  liquidation.
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  Podnews has learned that 14 freelancers have not been paid for
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  their work for some time, and staff have now been made redundant.
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  In the past four years alone, the company appears to have lost
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  more than the equivalent of $5.3 million.
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  There's a new free place for voices today as Podio unveiled a
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  complete platform overhaul at WebSummit.
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  The company has stopped using the word podcast, focusing instead
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  on infrastructure for the voice economy.
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  And the new Podio focuses on the three things every voice
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  actually does.
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  Create, reach, and earn.
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  It's free with unlimited storage.
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  After Europe and the US, Audion has announced its launch into
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  the Japanese market.
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  Japanese brands and media agencies can now reach audiences
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  across major audio and video platforms through a single partner,
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  the company says,
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  while publishers and creators gain access to Audion's
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  international advertising demand.
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  Audion is working with Sekeichi Inc. with access to the
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  influencer marketing platform from Bitstar.
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  Podcasting remains an audio-first medium, but one that's
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  learning to use video in useful and sometimes powerful ways.
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  From the UK, Rajar's Director of Research and Audiences, John
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  Carroll, spoke at the recent ASI conference in Venice, Italy,
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  sharing the company's research on podcasting.
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  Rajar suggests that around a third of UK listeners switch
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  between audio and video formats within the same week.
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  105 million hours of podcasts are consumed every week in the UK.
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  We also link to Adam Bowie, who takes a closer look at the
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  numbers coming out of the UK.
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  Flightcast has achieved certification under the IAB Podcast
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  Measurement Guidelines version 2.3.
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  The podcast hosting company is certified for download, listener,
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  and ad delivery.
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  Captivate has joined the list of signatories for our code of
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  practice for podcast migrations.
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  Australia's iHeart Podcast Network unveiled a number of new
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  signings at the company's content showcase in Sydney today.
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  And a podcast studio in Toronto's harbourfront, Lynx Live Media,
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  is inviting podcasters, brands and broadcasters into its studio.
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  And if you're a beer lover, you might like to know that Lynx
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  Live Media is close to the Steam Whistle Brewing Company and to
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  Amsterdam Brewhouse,
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  and a short tram ride to Great Lakes Brewery.
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  Ask us how we know.
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  And in podcast news, brand new show Sucker is a horror satire
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  fiction show about a desperate woman who joins a skincare MLM to
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  turn her life around,
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  only to discover that the women at the top aren't just exploiting
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  their downlines, they're feeding on them.
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  Podcast Network Insights interviews former iHeartMedia SVP
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  Nathan Otosky,
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  who shares insights into running the iHeartMedia podcast network
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  of 1,000 shows.
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  You can hear from him and 40 other heads of podcast networks on
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  previous episodes.
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  And it's Remembrance Day.
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  In many parts of the world, SBS has launched The Forgotten Soldiers,
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  writer Sami Shah goes in search of answers about his Indian
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  ancestor who died in the First World War.
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  The show highlights the million South Asians who fought in the
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  First World War for the British Empire,
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  but the show also quickly becomes a murder mystery, as Sami uncovers
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  more than he bargained for.
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  And this podcast is sponsored by Gamut Podcast Network.
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  When did your network last call you?
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  Big networks sell their top shows and forget about the rest.
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  But at Gamut, every show gets a real sales plan.
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  Visit the Gamut Podcast Network website with the link you'll
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  find in the show notes today.
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  And that's the latest from our newsletter.
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  To read all the stories and subscribe for free, we're at podnews.net.