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Dejoria on Newest Business Venture (Audio) · Bloomberg Intelligence

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  Speaker 1: Ah, you're listening to Taking Stock with Bim Box and
• 0:05
  Speaker 1: Kathleen Hayes on Bluebird Radio. He is a billionaire, John
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  Speaker 1: Paul de Juria. He was once homeless, now a billionaire.
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  Speaker 1: He built his fortune on hair care products, and he's
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  Speaker 1: also made a bit of money with Patron Spirits, the
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  Speaker 1: maker of Patron tequila. But he's got a new venture
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  Speaker 1: now called Aubio, and he's here to tell us in
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  Speaker 1: the studio more about it. John Paul de Joria, thank
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  Speaker 1: you very much for being here. Oh, you're very welcome.
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  Speaker 1: Always a pleasure to beer. Yeah, it's nice to let
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  Speaker 1: people know that America still works, that even in today environment,
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  Speaker 1: you can still start a business. And this was enhanced
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  Speaker 1: by the fact that three point seven billion people, which
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  Speaker 1: is two thirds of the population according to the World
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  Speaker 1: Health Organization, have the cold sore virus cold. So just
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  Speaker 1: just a step back for a second. How do you
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  Speaker 1: go from I understand our hair care products, that's company billionaire,
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  Speaker 1: product number one. Sure, then you go to Trump R
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  Speaker 1: Tequila that's product number two, also successful. Where did you
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  Speaker 1: come up with the idea for Abbio? A friend of
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  Speaker 1: mine had given me this product, he said, you know,
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  Speaker 1: anyone that has cold soors anything related to it. Given
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  Speaker 1: this product. It's plant based and it works. Set in
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  Speaker 1: my drawer. Three months later in my assistant gave to
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  Speaker 1: a few people that cold source and skin problems and
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  Speaker 1: it worked. So I took a whole bunch of the
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  Speaker 1: samples gave it to everybody. I knew that cold sores
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  Speaker 1: are pretending to have a cold story. I think you're
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  Speaker 1: having in the future. It worked on everybody. I was
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  Speaker 1: blown away. And it's all plant based, I mean the
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  Speaker 1: main basis plants. So we experimented with it and then
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  Speaker 1: I invested quite a few millions of dollars to do
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  Speaker 1: double blind studies because of two thirds of population have
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  Speaker 1: the cold sword virus. My god, what a market. And
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  Speaker 1: it makes you beautiful, so it's in beauty, no cold
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  Speaker 1: stor you look a little handsomer and beautiful. So that's
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  Speaker 1: when Abbio A U B I O came along AU
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  Speaker 1: for Gold, Bio for nature Nature's Gold. So because it
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  Speaker 1: was so unique, I had two things I wanted. Number One,
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  Speaker 1: we have to whatever, we have to, even double blind
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  Speaker 1: studies to sell it over the counter. Second thing is
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  Speaker 1: it must be affordable for everybody, and it is today,
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  Speaker 1: we just put it in every Target store, every Rite aid,
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  Speaker 1: every CVS. It's on Amazon, uh and twenty nine dollars
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  Speaker 1: and cents for it to and a lip bomb is
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  Speaker 1: only ten dollars. But the amazing about this it works
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  Speaker 1: are double blind study showed that nine three per cent
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  Speaker 1: of everyone that used it, it worked like immediately, within
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  Speaker 1: two days it's gone. It's really remarkable. You say it's
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  Speaker 1: plant based, what what? What can you give us any
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  Speaker 1: hints and plant Some of the plants are carnivorous from
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  Speaker 1: the Saracenian plant group, which is part of the Picture
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  Speaker 1: family of plants. Their carnivorous plants. But over all the
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  Speaker 1: thousands and hundreds of thousands of years, they've built up
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  Speaker 1: unbelievable immune systems. Example, when you eat mosquitoes, when you
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  Speaker 1: eat flies, when you eat every kind of a thing,
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  Speaker 1: they've got a lift. So they've adjusted to everything. And
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  Speaker 1: it's amazing what comes out of these plants, the healing
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  Speaker 1: properties for a variety of skin things. Right now we're
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  Speaker 1: just doing cold sores, but we've already found out that
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  Speaker 1: it works on so many other skin ailments better than
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  Speaker 1: anything else one's ever discovered. So this is very exciting
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  Speaker 1: abio a U bio. If you want to know more
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  Speaker 1: about it, one could go for the studies to abbio
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  Speaker 1: a U b I O dot com. I confess my
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  Speaker 1: botany skills are limited. Is this in the same family?
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  Speaker 1: Is like the venus flytrap? Yes, it is same family.
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  Speaker 1: Carnivorous plants? And where are these plants grown all over
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  Speaker 1: the world? All the ones we have are all grown
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  Speaker 1: in the United States of America. We even have a
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  Speaker 1: greenhouse where we're growing hybrids. They're a little bit bigger
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  Speaker 1: than the normal carnivorous plant, but not so big as
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  Speaker 1: you know, a little shop of horrors where they eat everybody.
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  Speaker 1: Not that big, but pretty big, where they can probably
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  Speaker 1: get a frog. Well, I'm I'm glad if I set
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  Speaker 1: your finger there, Just just to sort of maybe put
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  Speaker 1: it into your life a little bit, into perspectives people
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  Speaker 1: may not have known about this. Just give us the
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  Speaker 1: synopsis of your trajectory to building these kinds of Yeah.
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  Speaker 1: Started Paul Mitchell Slowan haircare in nineteen eighty our backer
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  Speaker 1: pulled out. We never got a dime. We virtually started
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  Speaker 1: that company with seven hundred dollars. Lived in my car
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  Speaker 1: for a couple of weeks. Took us two years just
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  Speaker 1: to pay our bills on time, but we knew the
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  Speaker 1: quality of the product we were making for hair was
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  Speaker 1: so good hairdresser would use and recommended, even though we
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  Speaker 1: had no advertising budget, So we kept true to our
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  Speaker 1: tune the very best product you could possibly imagine, and
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  Speaker 1: through a hair dresses organization. Then it went nine years
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  Speaker 1: later in Patron, where why the opportunity developed the finest,
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  Speaker 1: smoothest premium tequila ever made. We introduced to the United
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  Speaker 1: States of America Alter premium tequila. Today, Patron is the
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  Speaker 1: number one alter premium tequila in the world and it's
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  Speaker 1: still growing. But what are the secrets. It's not really
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  Speaker 1: a secret. It's like what we do in our country
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  Speaker 1: in the world. If you have the finest quality product
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  Speaker 1: and it's realistically priced, and you don't go into selling business,
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  Speaker 1: you go into the reorder business, where your service or
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  Speaker 1: your product is so good people want to tell others
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  Speaker 1: about it or keep on reordering it. That's how you
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  Speaker 1: do it. Now you have sustainability and every company gives back.
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  Speaker 1: Every company Paul Mitchell with their culture Patron Abbio also
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  Speaker 1: we all give back because we believe that success and
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  Speaker 1: shared his failure. Now I'm glad you mentioned the word
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  Speaker 1: sustainability because I want to remind people and maybe you
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  Speaker 1: can tell us more about your Grow Appalachia. You bet you.
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  Speaker 1: I started that back in two thousand and ten, and
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  Speaker 1: when I looked around the United States and what more
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  Speaker 1: can I do philanthropically with the money that I make
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  Speaker 1: from Paul Mitchell or Patron to change the world. Well,
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  Speaker 1: we're doing things all of the world. How about the
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  Speaker 1: United States. A gentleman that worked for me, Tommy, said JP,
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  Speaker 1: I'm from Appalachia and all over the Appalachian Mountains, Kentucky, Tennessee,
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  Speaker 1: North Carolina, West Virginia, Virginia. There's a hundred fifty thousand
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  Speaker 1: people up there that are out of work, that want jobs.
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  Speaker 1: But the coal mines are closing up. They're bringing machines
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  Speaker 1: and replace them. They're on food stamps. They don't like this.
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  Speaker 1: So I thought, well, let me see what I could do.
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  Speaker 1: So I want to partner with Brea College who could
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  Speaker 1: help me get the right staff. And they were right
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  Speaker 1: in the area. And I spent all the money, and
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  Speaker 1: I thought, let me feed these people. So we put
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  Speaker 1: the other program called grow Appelasia. I provide the money
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  Speaker 1: to buy seeds, fertilizer, equipment, whatever it took to get
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  Speaker 1: people into local farming or some big community farms to
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  Speaker 1: feed themselves. Number one priority was feat yourself and can
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  Speaker 1: for the winter. Will show you how to do it.
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  Speaker 1: It's your family as vegetables year round, planned to the
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  Speaker 1: second years, grow electra and sell it in local markets
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  Speaker 1: or organically growing produce haven't income. Thank you very much
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  Speaker 1: for stopping pie. John paula. He is the co founder
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  Speaker 1: of Patron Spirits, Paul Mitchell and now this is Bloomberg