Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
Why Your Brain Treats a Price Match as a Challenge
Episode 126 of Behavioral Economics with Fexingo digs into the psychology behind price-match guarantees. Lucas and Luna explore why a promise to beat a competitor's price often triggers a competitive instinct rather than a simple rational calculation. They anchor the discussion in a 2025 study from the Journal of Marketing Research that found consumers spend 18 percent more when a price match is offered, not because they get a better deal, but because they treat the search for a lower price as a game to win. The hosts break down the behavioral drivers: the thrill of the hunt, the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.