Latest / Two Broke Chicks / Entering Your Hot Smart Rich Shopping Era

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Entering Your Hot Smart Rich Shopping Era · Two Broke Chicks

• 0:00
  Speaker 1: This podcast is recorded on Gadigle Land Always was, always
• 0:03
  Speaker 1: will be Aboriginal Land.
• 0:12
  Speaker 2: Hey Cheeks, I'm ol and I'm sal And this is
• 0:15
  Speaker 2: two broad Cheeks, the show that shares life, lessens and
• 0:17
  Speaker 2: tips to make you Richie pooh in life and welcome
• 0:21
  Speaker 2: back for another Tuesday EP. You get ourser in the studio,
• 0:25
  Speaker 2: Shakey Jo's Day, look at It Go and Now. But
• 0:29
  Speaker 2: today we have a spy sy episode in store because
• 0:35
  Speaker 2: we are going to expose the way that brands are
• 0:38
  Speaker 2: tricking you into spending your money in your twenties, thirties, forties,
• 0:42
  Speaker 2: fifties and beyond that keeps going baby hundreds, one hundred
• 0:46
  Speaker 2: and tens, one hundred and twenties. But yeah, so I
• 0:49
  Speaker 2: am so excited because we have done a topic on
• 0:53
  Speaker 2: this similarly before, but we've noticed some new tricks, some
• 0:59
  Speaker 2: dark pass if you will, that have been popping up,
• 1:02
  Speaker 2: especially around sale events and sustainability that, yeah, we want
• 1:07
  Speaker 2: to kind of open it up and have the conversation
• 1:09
  Speaker 2: because whilst some of these things, let's say, are technically
• 1:12
  Speaker 2: not illegal, they're still a little bit cheeky and knowing
• 1:16
  Speaker 2: about these tricks means that you won't fall for them.
• 1:19
  Speaker 2: And you won't end up wasting your money. So I'm
• 1:21
  Speaker 2: really excited to get into it. But before we do that, South,
• 1:25
  Speaker 2: tell me what your obsession of the week?
• 1:26
  Speaker 3: Yan, Yes, so my obsession of the week is the
• 1:31
  Speaker 3: Clinique Black Honey lip Trio.
• 1:33
  Speaker 1: Oh here we go, which Al is.
• 1:35
  Speaker 3: Across she knows that I'm obsessed with it. It is
• 1:38
  Speaker 3: a lip product bundle of the iconic Clinic Black Honey lipstick,
• 1:44
  Speaker 3: and then it also comes with a lip liner and
• 1:47
  Speaker 3: a glass and it's ninety five dollars but the value
• 1:50
  Speaker 3: of the three products is one hundred and thirty five. Wow,
• 1:53
  Speaker 3: and now all full sized products too, So you say
• 1:56
  Speaker 3: forty dollars with the bundle.
• 1:58
  Speaker 1: It's really good. I am a big fear and also
• 2:02
  Speaker 1: Arwen wears it in Lord of the Rings.
• 2:04
  Speaker 2: Yes, you're big nerd so obviously and also good for me.
• 2:09
  Speaker 2: You like never change your lip combo, so, like you,
• 2:13
  Speaker 2: putting on a different lipstick is a big thing.
• 2:16
  Speaker 3: Yeah, I've really added it into the regular rotation as well.
• 2:19
  Speaker 2: I can always tell when you're wearing it, and I
• 2:21
  Speaker 2: always think it looks so.
• 2:22
  Speaker 1: Lovely Flooding, what's your obsession?
• 2:25
  Speaker 2: My obsession of the week is a small brand that
• 2:27
  Speaker 2: should be viral, and it is Mountain and Moon. I
• 2:32
  Speaker 2: am truly obsessed with their jewelry. It looks like it
• 2:35
  Speaker 2: came straight out of like a fantasy book, and it's
• 2:39
  Speaker 2: just so unique, it's so different. I love all of
• 2:42
  Speaker 2: the like chunky rings, and wearing two of them today.
• 2:45
  Speaker 2: Somewhere in one of their necklaces, I meant to put
• 2:47
  Speaker 2: their earrings on. But yeah, I just love them. They're
• 2:50
  Speaker 2: a small Australian brand. They're based in Melbourne and if
• 2:53
  Speaker 2: you're looking for cool girl gold jewelry, this brand is
• 2:57
  Speaker 2: one hundred percent the brand you need to check out.
• 2:59
  Speaker 2: Not want it at all. I just really like them,
• 3:03
  Speaker 2: Like I just have big fun fun, big fun. I
• 3:08
  Speaker 2: love your stuff for big fun.
• 3:11
  Speaker 1: Yeah, I can confirm. And also every time you wear it,
• 3:14
  Speaker 1: you get so many compliments.
• 3:15
  Speaker 2: Yeah, Like everyone's just like, Alex, you're sorry pretty, and
• 3:18
  Speaker 2: I'm like, yeah, I know, and then they got big Fun.
• 3:21
  Speaker 2: Yeah anyway, big Fun.
• 3:23
  Speaker 1: That's fine.
• 3:25
  Speaker 2: Yeah, that's going to go into the rotation from now on.
• 3:27
  Speaker 2: Big Fun. The first trick that is making you spend
• 3:34
  Speaker 2: your money in your twenties and beyond is you're not
• 3:39
  Speaker 2: getting a good deal you're just getting access to the
• 3:41
  Speaker 2: sale early. Okay, I need to talk about this because
• 3:46
  Speaker 2: it is something that has been happening gradually over the
• 3:51
  Speaker 2: last I'm going to say two years. Right, I've been
• 3:54
  Speaker 2: covering sale events in my career since i was twenty one.
• 3:58
  Speaker 2: I started my job as a shopping journalist. I was
• 4:00
  Speaker 2: twenty one and I'm eighty now I'm twenty nine. Now
• 4:05
  Speaker 2: let's use Black Friday as akay study is. Those sales
• 4:08
  Speaker 2: are always kind of trickled in a little bit earlier,
• 4:10
  Speaker 2: like five years ago. Yeah, if it was a Friday,
• 4:13
  Speaker 2: maybe they would start on the Wednesday, earliest on the Monday,
• 4:16
  Speaker 2: if someone was rogue the Friday the week before. Rarely. Yeah. Now,
• 4:22
  Speaker 2: if we look at Black Friday last year in twenty
• 4:25
  Speaker 2: twenty four, brands were starting their sales as early as
• 4:28
  Speaker 2: late October, and Black Friday is supposed to be a
• 4:31
  Speaker 2: twenty four hour sale period on the twenty ninth of November,
• 4:34
  Speaker 2: three days max. If you're going to include Cyber Weekend
• 4:36
  Speaker 2: and Cyber Monday and brands going early with these sales
• 4:42
  Speaker 2: is not for you. It is not to give you
• 4:45
  Speaker 2: a treat of because you're a VIP or because they
• 4:49
  Speaker 2: just couldn't wait because they were so excited. It's because
• 4:52
  Speaker 2: they want your budget. They want to get access to
• 4:56
  Speaker 2: your money and your budget before everyone else scoes live
• 5:01
  Speaker 2: because the noise and the marketing spend and the ad
• 5:05
  Speaker 2: spend and cutting through all the noise within one twenty
• 5:08
  Speaker 2: four hour period of everyone else doing a Black Friday
• 5:11
  Speaker 2: sale is too much competition. So starting earlier means that
• 5:16
  Speaker 2: you feel like you're getting a treat because you also
• 5:18
  Speaker 2: don't want to wait for that Friday because you're so excited.
• 5:20
  Speaker 3: Yeah, like i't want to go stop it and you
• 5:21
  Speaker 3: don't want to miss out on the sale either.
• 5:23
  Speaker 2: Literally, So in order to face less competition against other brands,
• 5:28
  Speaker 2: brands are now starting BP sales early bird sales. Yeah,
• 5:32
  Speaker 2: there's just a multitude of brands. I would say basically
• 5:36
  Speaker 2: every brand last year went early with their Black Friday sale,
• 5:40
  Speaker 2: but even with things like after pay Day this year,
• 5:43
  Speaker 2: Boxing Day, Like Boxing Day is on one date, but
• 5:47
  Speaker 2: people doing it like two weeks early.
• 5:49
  Speaker 3: I'm like, stop it when it's on Christmas Day and
• 5:51
  Speaker 3: I try to relax.
• 5:53
  Speaker 1: Cheat sheet.
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  Speaker 2: Literally, they like there is a reason for this. They
• 5:57
  Speaker 2: want your cash, They want you to spend your money
• 6:00
  Speaker 2: before every other brand goes and sale for Black Friday.
• 6:03
  Speaker 2: Because then, so let's say Aesos, right, they go live
• 6:06
  Speaker 2: early with their sale and you're like, oh my god,
• 6:09
  Speaker 2: this is amazing, and you go and you spend three
• 6:12
  Speaker 2: hundred dollars on a new dress, maybe some makeup, and
• 6:14
  Speaker 2: a new pair of shoes. Right. Black Friday then comes
• 6:17
  Speaker 2: around and there's more sales. You can pricematch more, you
• 6:21
  Speaker 2: can use the two brooch chicks, cheat shit, get cash back,
• 6:24
  Speaker 2: blah blah blah. But you just spent your three hundred dollars,
• 6:28
  Speaker 2: so now you one feel guilty for buying more stuff.
• 6:32
  Speaker 2: You don't have the same budget, you're not saving as
• 6:34
  Speaker 2: much money.
• 6:35
  Speaker 3: Yeah, but that's why it's so important as well, ahead
• 6:38
  Speaker 3: of sale events to have your wish list, yes organized
• 6:41
  Speaker 3: and the things that you know that you absolutely do
• 6:43
  Speaker 3: want to get on sale so that you're not swept
• 6:46
  Speaker 3: up in the excitement of the sale event if it
• 6:49
  Speaker 3: drops early and you buy something just because the sale's there,
• 6:51
  Speaker 3: not because you actually need.
• 6:52
  Speaker 2: It one hundred percent. Like, it's a genuine and valid
• 6:56
  Speaker 2: marketing tactic. It's not illegal. Brands can go live with
• 6:59
  Speaker 2: their sales whenever they want. This also isn't any shade
• 7:03
  Speaker 2: to those who do, because if you know you want
• 7:06
  Speaker 2: a pair of Stacks leggings or jumpers which Slay love
• 7:10
  Speaker 2: of Them recommend, then yeah, shop it early. That's fine.
• 7:14
  Speaker 2: But that's why you need to know what you want
• 7:16
  Speaker 2: to shop. And there are so many other tactics that
• 7:20
  Speaker 2: what we're saying lead into what we call or what
• 7:24
  Speaker 2: basically is known as the fomo shopper, and it's the
• 7:28
  Speaker 2: fear of missing out shopping. So phomo shopping marketing tactics
• 7:32
  Speaker 2: look like flash sales twenty four hours only, a VIP code,
• 7:38
  Speaker 2: final restock, or like real time user activity. You saw
• 7:42
  Speaker 2: one like this as well.
• 7:43
  Speaker 1: Yeah, it's like.
• 7:45
  Speaker 3: The example of when you're shopping online and you're looking
• 7:47
  Speaker 3: at a product and you get a notification that says
• 7:50
  Speaker 3: twenty two people are looking at this right now, or
• 7:53
  Speaker 3: ten people have this in their car at the moment,
• 7:55
  Speaker 3: or Stacy from Victoria brought this two hours ago, and
• 7:58
  Speaker 3: it makes me be like, fuck, Stacy's got he's got.
• 8:00
  Speaker 2: An it's on purpose to develop a sense of urgency. Again,
• 8:04
  Speaker 2: I want to purposes my saying these things. And they're
• 8:07
  Speaker 2: not illegal, it's not they're not breaking the law, it's
• 8:11
  Speaker 2: a bit shaky, and I think when you are feeling
• 8:14
  Speaker 2: a sense of urgency when you're shopping, that is when
• 8:18
  Speaker 2: you need to close the laptop, go to bed, wake
• 8:23
  Speaker 2: up the next morning, and then see if you still
• 8:25
  Speaker 2: want it. The twenty four hour rule, the twenty four
• 8:27
  Speaker 2: or even just sleep on it and then see if
• 8:29
  Speaker 2: you still want it. Last year, for Black Friday, what
• 8:32
  Speaker 2: we were seeing was like up to twenty to seventy
• 8:35
  Speaker 2: percent off sitewide, which really is twenty percent off all
• 8:39
  Speaker 2: the good shit and up to seventy percent off all
• 8:42
  Speaker 2: the shit shit which is in the sale items section.
• 8:46
  Speaker 3: Yeah, well, it's like technically they would only have to
• 8:48
  Speaker 3: have one product that was up to seventy percent off
• 8:51
  Speaker 3: for them to be able to say that.
• 8:52
  Speaker 2: So it's cheeky. It's chance's cheeky, and I've had enough.
• 9:01
  Speaker 3: Number two Limited edition and the scarcity illusion. So the
• 9:07
  Speaker 3: trick is that you're encouraged to buy something because it's
• 9:10
  Speaker 3: limited and you won't be able to ever get it again.
• 9:14
  Speaker 3: And again it plays on the fear of missing out.
• 9:17
  Speaker 3: So there are so many different things in the shopping
• 9:20
  Speaker 3: world where we see this happening. A huge one that
• 9:23
  Speaker 3: I think we've seen over the last ten years or
• 9:25
  Speaker 3: so is food and groceries, how many limited edition and
• 9:30
  Speaker 3: collaborations have we seen go across our shelves?
• 9:35
  Speaker 2: And I don't.
• 9:36
  Speaker 1: Remember this happening when we were growing up, do you.
• 9:38
  Speaker 2: It's been happening in like I think the world of
• 9:41
  Speaker 2: like sneak is for a really long time. But the
• 9:45
  Speaker 2: beauty industry and like that kind of error, it was
• 9:49
  Speaker 2: always very much an American thing totally, Like when I
• 9:52
  Speaker 2: was working as a shopping journalist, like we would definitely
• 9:54
  Speaker 2: see these like popping up on trend mood and stuff
• 9:58
  Speaker 2: like that, but it was always very pop culture related,
• 10:01
  Speaker 2: Like it was very much more like a Stranger Things
• 10:04
  Speaker 2: Xnix collab, you know, not necessarily in food, but I
• 10:08
  Speaker 2: think that's where marketing is gone. Yeah, exactly.
• 10:11
  Speaker 3: Well, they've probably seen this tactic work in other areas
• 10:15
  Speaker 3: such as beauty or music or sneakers, and then they've gone,
• 10:21
  Speaker 3: let's do this with a golden gay time collapse with
• 10:24
  Speaker 3: every other food item you can mix it with on
• 10:26
  Speaker 3: the shelves.
• 10:28
  Speaker 1: And it's interesting though, because it works.
• 10:30
  Speaker 3: And a study conducted by YouGov found that consumers are
• 10:34
  Speaker 3: thirty eight percent more likely to buy food or grocery items.
• 10:37
  Speaker 3: If they're advertised as limited edition.
• 10:39
  Speaker 2: Well well yeah, because it's that essence of being like.
• 10:44
  Speaker 1: Oh well I want to try it, even if they're
• 10:46
  Speaker 1: the most rogue combo.
• 10:47
  Speaker 2: What it's like the rogus combo you've seen?
• 10:50
  Speaker 3: All the veggiemite ones are the ones that really I'm like,
• 10:54
  Speaker 3: really you want that? Even the veggie might shakeer fries
• 10:58
  Speaker 3: I don't want.
• 10:59
  Speaker 2: Yeah, you might flavored chips, yeah, or like the seventeen
• 11:04
  Speaker 2: different flavors of a mcclurry. We want oreos and miniem andems.
• 11:08
  Speaker 2: Don't fuck around with it or like bisk off everything.
• 11:11
  Speaker 3: Yeah, But like you were saying, we've seen this in
• 11:14
  Speaker 3: fashion as well. Nike is a huge example of this.
• 11:18
  Speaker 3: They have this app called the sneakers App.
• 11:20
  Speaker 1: Have you seen this?
• 11:21
  Speaker 2: No?
• 11:22
  Speaker 3: And you can sign up and you can save different
• 11:25
  Speaker 3: styles that are coming up in the app, and then
• 11:28
  Speaker 3: you'll get notified when they're available and they drop in
• 11:32
  Speaker 3: really limited drops, and so of course you're going to
• 11:35
  Speaker 3: be like, yes, I'll say this and I'll sign up
• 11:37
  Speaker 3: because who knows when they're going to drop it and
• 11:39
  Speaker 3: what size.
• 11:39
  Speaker 1: It's going to be in, and I want to get it.
• 11:42
  Speaker 3: But I think it is that sense of urgency and
• 11:45
  Speaker 3: that the scarcity of it that makes you be like,
• 11:48
  Speaker 3: oh yeah, I got these sneakers and there was only
• 11:50
  Speaker 3: an X number made.
• 11:52
  Speaker 1: But if they were just on the.
• 11:54
  Speaker 2: Shells, yes, oh my god. I agreed.
• 11:57
  Speaker 1: And we see it in music as well.
• 11:59
  Speaker 2: I love this example.
• 12:01
  Speaker 1: Last year I was.
• 12:02
  Speaker 2: Scared or whatever it's you do you babies, is all
• 12:07
  Speaker 2: we'll say.
• 12:08
  Speaker 1: But last year, when Taylor.
• 12:10
  Speaker 3: Swift released her twenty twenty four release, The Tortured Poets Department,
• 12:15
  Speaker 3: she dropped nineteen physical variants of that record, nineteen, not
• 12:23
  Speaker 3: to mention all of the digital variants that you could
• 12:25
  Speaker 3: download as well. So by the end of last year
• 12:29
  Speaker 3: she had released thirty six variants of the same album.
• 12:33
  Speaker 2: I know, yeah, see and do you know what? And
• 12:36
  Speaker 2: this is no shade to Taylor Swift, please did God
• 12:40
  Speaker 2: don't take it that way. We've seen I'm terrified of
• 12:42
  Speaker 2: the internet. But I would say this, regardless of the artist,
• 12:47
  Speaker 2: to put out thirty four different variants of the one
• 12:51
  Speaker 2: album is a disservice to your fans to continuously update
• 12:58
  Speaker 2: something that they've probably are already spent money on, to
• 13:02
  Speaker 2: then have them miss out on something again, is not
• 13:07
  Speaker 2: a good service to them, because they're probably teenage girls
• 13:11
  Speaker 2: who are saving up their pocket money from their lemonade
• 13:15
  Speaker 2: stand because they still do this, and they've saved up
• 13:19
  Speaker 2: to buy buy that CD or buy the vinyl record
• 13:23
  Speaker 2: or whatever it is. And then a month later, and
• 13:25
  Speaker 2: I'm not saying this is a narrative, I'm saying this
• 13:27
  Speaker 2: in a collective term, then the next one comes out
• 13:30
  Speaker 2: with the two bonus songs that were recorded in twenty
• 13:33
  Speaker 2: four Hurtz or whatever difference it was, and then then
• 13:38
  Speaker 2: they're like, oh, but now I need that one.
• 13:40
  Speaker 1: And I am a huge fan girl.
• 13:42
  Speaker 3: I love a limited edition vinyl or I'm more than
• 13:46
  Speaker 3: happy to invest in something that is an expression of
• 13:50
  Speaker 3: my fandom.
• 13:51
  Speaker 1: But what I always.
• 13:52
  Speaker 3: Ask myself is would I buy this even if it
• 13:55
  Speaker 3: wasn't limited edition?
• 13:57
  Speaker 1: Yeah, And if it's something that.
• 13:58
  Speaker 3: I actually would want, regardless of whether or not I
• 14:02
  Speaker 3: could buy it anytime or for a limited time, then
• 14:06
  Speaker 3: I'll get it. Because I also know that that special
• 14:09
  Speaker 3: feeling won't last well.
• 14:12
  Speaker 2: The limited edition will probably be out next year as well.
• 14:15
  Speaker 2: This is a very valid conversation that's actually happening in
• 14:18
  Speaker 2: the BOOKTEP community and people are really annoyed at the
• 14:22
  Speaker 2: fact that like when books are coming out, it's the
• 14:25
  Speaker 2: special edition which is ranging from forty dollars to sixty dollars,
• 14:28
  Speaker 2: which is just a lot of money to be spending
• 14:31
  Speaker 2: on a book. And then even like Akata they released
• 14:35
  Speaker 2: these special edition limited edition night Court covers, right, and
• 14:41
  Speaker 2: it was basically the same covers in black, right, and
• 14:43
  Speaker 2: people like this is very obviously a money grab. And
• 14:48
  Speaker 2: that's the thing is you have to look at these
• 14:50
  Speaker 2: limited edition things is unfortunately sometimes they are purely a
• 14:56
  Speaker 2: money grab. And like asking that question of being like
• 14:59
  Speaker 2: what actually is limited about this? Like do I truly
• 15:02
  Speaker 2: love this? Our next trick to make you send money
• 15:05
  Speaker 2: in your twenties and beyond is greenwashing and the place
• 15:09
  Speaker 2: of affordable brands. Now the trick here is spending more
• 15:14
  Speaker 2: means it's more environmentally friendly. Wrong. Yeah, Sadly, unfortunately that
• 15:20
  Speaker 2: is a false narrative because I think we would all know,
• 15:23
  Speaker 2: but at this point in time, what greenwashing is, because
• 15:26
  Speaker 2: it's one of the most popular tricks of the trade
• 15:28
  Speaker 2: to spend your money because if you haven't and you'd
• 15:32
  Speaker 2: like a little refresher. Greenwashing is the practice of deceptively
• 15:36
  Speaker 2: portraying a product, service, or company as environmentally friendly when
• 15:41
  Speaker 2: it is not, often through false or misleading claims. So
• 15:46
  Speaker 2: we've spoken about one of these resources on the Pod before,
• 15:50
  Speaker 2: but a little refresher because it's been a while, is
• 15:53
  Speaker 2: that there are actually two free websites that you can
• 15:55
  Speaker 2: use to fact check a brand's sustainability scores. So the
• 16:00
  Speaker 2: first one is Good on You. It's a website that
• 16:02
  Speaker 2: has a brand directory and their rate brands out of
• 16:04
  Speaker 2: five and it's completely free. The other one is Baptist
• 16:09
  Speaker 2: World Aid Ethical Fashion Guide Australia and they conduct this yearly.
• 16:14
  Speaker 2: Is a great resource. They've got heaps of Australian brands
• 16:17
  Speaker 2: in there, including like Age, Kmart, all those good stuff,
• 16:22
  Speaker 2: all those good inns, right, and you'd be surprised why
• 16:25
  Speaker 2: Kmart sits in there. It actually sits in the top
• 16:27
  Speaker 2: twenty percent, which is crazy. Kmart has a higher sustainability
• 16:32
  Speaker 2: score than Age. It's crazy. But I think what's really
• 16:35
  Speaker 2: interesting in this conversation is with more consumers understanding the
• 16:39
  Speaker 2: effects of the fashion industry on the planet, brands are
• 16:42
  Speaker 2: attempting to appeal to this value by using terms like
• 16:48
  Speaker 2: recycled materials or lower impact or eco reade. But the
• 16:55
  Speaker 2: regulations surrounding this are really unclear. I asked a friend
• 17:00
  Speaker 2: who works in the fashion industry whether there was a
• 17:04
  Speaker 2: certain percentage of a garment that needs to be recycled
• 17:07
  Speaker 2: in order to claim it was made with recycling materials,
• 17:10
  Speaker 2: and she said no. So I'm like, can you just
• 17:13
  Speaker 2: pick up a string on the floor, yeah, put that
• 17:15
  Speaker 2: in the collar, And they're like, oh, recycled. When we're
• 17:18
  Speaker 2: doing this research, another really interesting thing I found was
• 17:23
  Speaker 2: actually surrounding imagery and greenwashing using imagery, and again the
• 17:29
  Speaker 2: lack of regulations around that. So they'll shoot content, whether
• 17:34
  Speaker 2: it's on socials or for the website, and it's in
• 17:37
  Speaker 2: this green field with the farmer, cottage core aesthetic. She's
• 17:42
  Speaker 2: got a band, dinner and her hair and a basket
• 17:44
  Speaker 2: on her arm and she's picking apples, putting apples, my dear. Yeah,
• 17:49
  Speaker 2: I know, but it gives this illusion of oh, it's
• 17:52
  Speaker 2: so slow and conservative and gentle, because look, she cares
• 17:57
  Speaker 2: about the environment, she's picking.
• 17:59
  Speaker 1: Flowers, she's one with the earth.
• 18:01
  Speaker 2: Yeah, And that this is actually another type of green
• 18:04
  Speaker 2: washing that I didn't even realize. But it's subconscious, like
• 18:08
  Speaker 2: it's supposed to trick you. Yeah, and it's actually wild
• 18:12
  Speaker 2: because Asos and Boo who actually got a warning in
• 18:16
  Speaker 2: the UK for doing this. So The Guardian stated that
• 18:20
  Speaker 2: brands had to commit to set out clearly what products
• 18:24
  Speaker 2: qualify for eco rangers, not use in quotes natural imagery
• 18:29
  Speaker 2: such as green leaves to make a product look better
• 18:32
  Speaker 2: than it is, and to give clear information on why
• 18:35
  Speaker 2: fabrics count as sustainable. So basically, just because the brand
• 18:40
  Speaker 2: did a photo shoot with like a cottage core aesthetic
• 18:42
  Speaker 2: does not mean that it was more sustainably made. So
• 18:45
  Speaker 2: it's interesting and it also does open up And we
• 18:47
  Speaker 2: kind of touched on this in the recent episode where
• 18:49
  Speaker 2: we discussed Pretty Little Thing and the conversation around shopping
• 18:54
  Speaker 2: and the cost of living crisis, because unfortunately it's hard
• 18:57
  Speaker 2: to get one with the other. Yeah, it's normally this
• 19:02
  Speaker 2: or that situation. Traditionally, more sustainable brands are tied to
• 19:06
  Speaker 2: a higher price point due to more modest methods of production,
• 19:11
  Speaker 2: which incurs a higher production cost. Therefore that gets passed
• 19:15
  Speaker 2: onto the consumer. More affordable brands are traditionally more reflective
• 19:19
  Speaker 2: of the economic climate, the cost of living, and they're
• 19:22
  Speaker 2: often more inclusive, so they have larger size ranges, they
• 19:25
  Speaker 2: have more products for more people. So this is the
• 19:29
  Speaker 2: part where brands are tricking you into spending more money
• 19:32
  Speaker 2: is when they're not affordable nor are they good for
• 19:36
  Speaker 2: the environment. The trigg is coming from these shoots that
• 19:40
  Speaker 2: are really high quality and they look really slow and gorgeous.
• 19:44
  Speaker 2: The price points really high, and that's it. So for example,
• 19:49
  Speaker 2: we pulled some brands from Good on You that have
• 19:52
  Speaker 2: a one out of five sustainability score. So brands are
• 19:55
  Speaker 2: the one out of five sustainability score include Skims, House
• 20:00
  Speaker 2: of CB, Revolve like these brands have very high price
• 20:05
  Speaker 2: points and not a lot of sustainability information or support
• 20:11
  Speaker 2: to back it up. Because I think Skims, for example,
• 20:14
  Speaker 2: they have a very very low score because they haven't
• 20:17
  Speaker 2: provided the information. But you have a really good point
• 20:19
  Speaker 2: to this.
• 20:20
  Speaker 3: As we were saying, this is a marketing tactic and
• 20:22
  Speaker 3: businesses are using this to appeal to people because it
• 20:25
  Speaker 3: aligns with their values and people care about sustainability and
• 20:29
  Speaker 3: our impact on the planet. So if they were doing
• 20:33
  Speaker 3: sustainable and ethical practices, they would be screaming this from
• 20:36
  Speaker 3: the rooftops because that in itself is a marketing strategy
• 20:39
  Speaker 3: for them. So even though the information isn't available. The
• 20:43
  Speaker 3: fact that it isn't is a red flag exactly.
• 20:46
  Speaker 2: But like their brands that their thing is like, Yep,
• 20:49
  Speaker 2: we're affordable, like Kmart's coming in and they are there
• 20:53
  Speaker 2: for the cost of living. Girl, It's like, not everyone
• 20:56
  Speaker 2: can afford to be spending lots and lots of dollars
• 21:00
  Speaker 2: on a blue button app Yeah, okay. And also they
• 21:03
  Speaker 2: want to get clothes that are in their size, and
• 21:04
  Speaker 2: they want to get closed in their size. They want
• 21:06
  Speaker 2: to be able to go to a store that's near
• 21:07
  Speaker 2: them in order to try it on.
• 21:09
  Speaker 1: Like the most sustainable thing to do is to not buy.
• 21:11
  Speaker 2: Exactly, I think, but that's not entirely realistic. But the
• 21:16
  Speaker 2: other really interesting thing is that you can also argue
• 21:19
  Speaker 2: this same case with beauty. So when looking on Good
• 21:23
  Speaker 2: on You, nas, Dior, and Chanelle all have a sustainability
• 21:27
  Speaker 2: score of two out of five, whereas Nicks Cosmetics has
• 21:31
  Speaker 2: a three out of five score and Lush has a
• 21:34
  Speaker 2: four out of five score, And both Nicks and Lush
• 21:38
  Speaker 2: have a very significantly more affordable price point. So yeah,
• 21:43
  Speaker 2: the trick here is just because it's more expensive does
• 21:45
  Speaker 2: not mean it's more environmentally friendly this one. I wanted
• 21:49
  Speaker 2: to include this one because this is a personal pet
• 21:51
  Speaker 2: peeop of mine. I really quickly and this trick is
• 21:55
  Speaker 2: the automatic email and text subscriptions. Just because I bought's
• 22:00
  Speaker 2: something from you does not mean I want to be
• 22:02
  Speaker 2: on your fucking newsletter. Stop emailing me and texting me
• 22:06
  Speaker 2: and doing all that. It's really annoying. And it actually
• 22:09
  Speaker 2: has a name, and it's called dark patterns. So I
• 22:15
  Speaker 2: actually found this on a government website that was teaching
• 22:18
  Speaker 2: brands and telling brands not to do this. So if
• 22:22
  Speaker 2: we're using the example of automatic emails and tech subscriptions,
• 22:26
  Speaker 2: this technique has always been a really sneaky way of
• 22:30
  Speaker 2: keeping you as a customer because it's what brands call
• 22:34
  Speaker 2: owned audiences. It means that they don't have to compete
• 22:38
  Speaker 2: against an algorithm such as social media to get in
• 22:42
  Speaker 2: front of your eyeballs, and they can pull you back
• 22:45
  Speaker 2: and back by being like, we miss you, he's twenty percent,
• 22:50
  Speaker 2: it's your birthday, he's ten dollars, as if we're best
• 22:54
  Speaker 2: fucking friends, and like again, pop off. It's a marketing tactic.
• 22:57
  Speaker 2: They're allowed to do it. Yeah, here's that's where I
• 23:00
  Speaker 2: get annoyed. And this is what the dark patterns are
• 23:02
  Speaker 2: is the pre checked box that says sign up to
• 23:06
  Speaker 2: email and newsletter promotions. What promotions, it's your new collection.
• 23:11
  Speaker 2: Every week, some brands email you as much as three
• 23:14
  Speaker 2: times a day.
• 23:15
  Speaker 3: Yeah, I'm hearing from some brands more than I am
• 23:18
  Speaker 3: from my friends and family.
• 23:19
  Speaker 2: Literally, I hear from some brands more than I talk
• 23:22
  Speaker 2: to my own fucking matter. Even worse is now brands
• 23:25
  Speaker 2: are baking in email subscriptions into their terms and conditions
• 23:30
  Speaker 2: of purchase, so when you purchase something, you automatically get
• 23:35
  Speaker 2: subscribed to their email newsletter, which is fucked. I think
• 23:40
  Speaker 2: this is fucked because I just find it gross. I
• 23:44
  Speaker 2: find it weird, and I think it should be a choice.
• 23:48
  Speaker 2: And it is literally something you can choose to do
• 23:51
  Speaker 2: on the back end of Shopify, which like multiple brands
• 23:55
  Speaker 2: and most brands use which When we were building the
• 23:57
  Speaker 2: Rich in Life Shopify website and I saw it was
• 24:00
  Speaker 2: an option to click that you can automatically subscribe people
• 24:03
  Speaker 2: to your email newsletter, I was like nope, yeah, no,
• 24:06
  Speaker 2: I was like, that goes against everything I believe in.
• 24:08
  Speaker 2: Everything I believe in.
• 24:10
  Speaker 1: Here is where it gets worse.
• 24:11
  Speaker 2: Have you ever unsubscribed from an email or a text
• 24:15
  Speaker 2: messaging supply and they still email or text you. Yes,
• 24:19
  Speaker 2: it's a dark pattern. It's not an accident. It is
• 24:22
  Speaker 2: not an accident. It is a legit thing that you
• 24:26
  Speaker 2: actually don't get like taken off the list. There are
• 24:29
  Speaker 2: some brands that keep you on there and just still
• 24:32
  Speaker 2: keep texting you or still keep emailing you, and it's
• 24:35
  Speaker 2: called a dark pattern.
• 24:37
  Speaker 1: You pricks.
• 24:37
  Speaker 2: Yep, it's a dark pattern?
• 24:39
  Speaker 1: Is it like built into their terms and conditions that
• 24:41
  Speaker 1: once you think.
• 24:42
  Speaker 2: That, I don't know, I don't know. But basically I
• 24:46
  Speaker 2: was reading this on a site that conducted a study.
• 24:50
  Speaker 2: The site's called putting dot Cool, and they did a
• 24:53
  Speaker 2: whole study into dark patterns and they've listed out so
• 24:58
  Speaker 2: many like one of them. Have you ever opened a
• 25:01
  Speaker 2: website and been forced to agree to a series of
• 25:03
  Speaker 2: pop ups asking if you opt into ad tracking that's
• 25:06
  Speaker 2: a cookie banner and they're riddled with dark patterns. Or
• 25:09
  Speaker 2: perhaps you've been shopping on a website where a countdown
• 25:12
  Speaker 2: timer reminding you when a sail is about to end,
• 25:16
  Speaker 2: or maybe there was a warning sign that the stock
• 25:19
  Speaker 2: was low. Those are dark patterns. Another one was that
• 25:22
  Speaker 2: a Princeton University ran a twenty nineteen study where they
• 25:27
  Speaker 2: scanned over eleven thousand shopping websites and found one eight
• 25:32
  Speaker 2: hundred and eighteen examples of dark patterns on eleven percent
• 25:36
  Speaker 2: of the websites. And the research also found that shopping
• 25:40
  Speaker 2: websites that were more popular according to Alexa rankings were
• 25:44
  Speaker 2: more likely to feature dark patterns. They're getting this hooked
• 25:48
  Speaker 2: before we end. I have a little list from the
• 25:50
  Speaker 2: Queensland Government on their page that lists a bunch of
• 25:55
  Speaker 2: common dark patterns, and the definition that they use is
• 26:00
  Speaker 2: that dark patterns are tactics used by websites or apps
• 26:03
  Speaker 2: to nudge, manipulate, or trick customers into spending more money
• 26:07
  Speaker 2: than they'd planned or providing personal data that's not needed.
• 26:11
  Speaker 2: So here are the ways that brands are tricking you
• 26:13
  Speaker 2: into spending more money. Scarcity issues so low stock, final restock,
• 26:19
  Speaker 2: not coming back. Trick questions, so trick questions are confusing
• 26:23
  Speaker 2: language to urge customers to make certain decisions. Activity notifications.
• 26:28
  Speaker 2: So Jessica just brought five of this eye shadow palette
• 26:32
  Speaker 2: and twenty two people are looking at this now confirm
• 26:36
  Speaker 2: shaming loaded language designed to make customers feel silly or
• 26:41
  Speaker 2: worried if they don't agree to buying what your business offers.
• 26:44
  Speaker 2: So it's typically used with subscription offers or big ticket items.
• 26:48
  Speaker 2: Forced continuity, and I'm going to call it forced continuity
• 26:53
  Speaker 2: because I this is basically when brands make it hard
• 26:59
  Speaker 2: for customers to unsubscribe from a service or cancel the account.
• 27:04
  Speaker 2: The amount of times I have to look up how
• 27:07
  Speaker 2: to cancel X with a brand is ridiculous. They make
• 27:11
  Speaker 2: it hard on purpose. Another way that they do this
• 27:14
  Speaker 2: is because you have to call or email evil and
• 27:16
  Speaker 2: you ever get through. So redirection on nagging is another way,
• 27:20
  Speaker 2: and it's when they use pop ups or offers to
• 27:22
  Speaker 2: try and move customers away from what they want to do.
• 27:26
  Speaker 2: So an example of this would be if you're about
• 27:28
  Speaker 2: to close the tab and they go, wait, don't go
• 27:31
  Speaker 2: he's ten dollars. That's that's redirection or nagging. Or when
• 27:37
  Speaker 2: you open up the site and they have like seventeen
• 27:39
  Speaker 2: pop ups of being like do you want to sign
• 27:42
  Speaker 2: up to win a five hundred dollars out child? Do
• 27:43
  Speaker 2: you want to have this? Do you want to become
• 27:45
  Speaker 2: a millionaire? Alone? They're like, fuck, I just wanted to
• 27:49
  Speaker 2: buy groceries. Yeah, I was gonna spend money, literally. And
• 27:54
  Speaker 2: then lastly is data grabs. So data grabs are designed
• 27:57
  Speaker 2: features or functionality built into website or apps specifically to
• 28:01
  Speaker 2: collect more consumer data. Then your business needs to provide
• 28:04
  Speaker 2: for a product of service. And then false hierarchy is
• 28:08
  Speaker 2: a web design feature that tries to influence customers towards
• 28:10
  Speaker 2: a particular product or service using image or font size, color,
• 28:15
  Speaker 2: or placement of options. So there's actually a current, really
• 28:18
  Speaker 2: interesting conversation around best sellers. Oh yeah, and whether or
• 28:22
  Speaker 2: not those are the best sellers or are they just
• 28:25
  Speaker 2: what brands are wanting.
• 28:26
  Speaker 1: To get rid of. It's stock they want to get
• 28:28
  Speaker 1: rid of.
• 28:28
  Speaker 2: Are they best sellers or do you just want to
• 28:30
  Speaker 2: sell it? Bitch?
• 28:32
  Speaker 1: Oh my god, I feel so betrayed. Of course, we
• 28:36
  Speaker 1: love shopping.
• 28:37
  Speaker 2: We love shopping.
• 28:38
  Speaker 3: A lot of these things are very common and longstanding
• 28:42
  Speaker 3: marketing practices. And like I was saying, a lot of
• 28:46
  Speaker 3: these things aren't illegal, they're not inherently bad or evil.
• 28:51
  Speaker 2: But I don't know. Some of them are.
• 28:52
  Speaker 3: Some of them are, Mama, But they're designed to manipulate
• 28:55
  Speaker 3: you to spend more money, which, at the end of
• 28:58
  Speaker 3: the day, like a business is there to make money.
• 29:01
  Speaker 3: And I think the whole reason that we've shared this
• 29:04
  Speaker 3: with you and done a whole episode on this is
• 29:07
  Speaker 3: so that you can shop more mindfully. Yes, And when
• 29:09
  Speaker 3: you see those pop ups or you see the twenty
• 29:11
  Speaker 3: two people are looking at this, you'll be like, I know.
• 29:13
  Speaker 1: What that is.
• 29:14
  Speaker 2: Yeah, and I know what you're trying to do.
• 29:16
  Speaker 1: And if you want it, you fucking buy it.
• 29:18
  Speaker 2: Yes, you buy it.
• 29:20
  Speaker 1: But should we move on to advices?
• 29:21
  Speaker 2: We move on to advice to the chicks because I
• 29:23
  Speaker 2: feel like a rant's coming on.
• 29:29
  Speaker 1: My boyfriend and I have been living together for over
• 29:31
  Speaker 1: a year now.
• 29:33
  Speaker 2: That's a wrap, I digress.
• 29:39
  Speaker 3: We've been living together for over a year now, and
• 29:41
  Speaker 3: we agree we moved in a bit too soon. We
• 29:44
  Speaker 3: are trying to create some space to spend more intentional
• 29:47
  Speaker 3: time together.
• 29:48
  Speaker 1: Do you have any tips.
• 29:49
  Speaker 3: We live in a small apartment and I have the
• 29:51
  Speaker 3: best group of girlfriends that I hang with all the time.
• 29:54
  Speaker 3: But I don't want to feel like I can't unwind
• 29:56
  Speaker 3: at home without disturbing the space. So she and her
• 30:00
  Speaker 3: partner have moved in together. It's been a year and
• 30:04
  Speaker 3: I feel like maybe they're getting on each other's nerves
• 30:06
  Speaker 3: a little bit because they're spending so much time together,
• 30:08
  Speaker 3: so they're trying to figure out, Okay, we live in a.
• 30:11
  Speaker 2: One way, we have some alone how can we have
• 30:13
  Speaker 2: some alone time? Yeah.
• 30:15
  Speaker 3: I think this is a pretty common occurrence, especially after
• 30:18
  Speaker 3: a year, because by that point, you know, maybe the
• 30:21
  Speaker 3: honeymoon period has you know, rubbed off a little bit
• 30:24
  Speaker 3: and you realize some of the interesting habits that your
• 30:27
  Speaker 3: partner has and whatnot. So I think this is totally
• 30:31
  Speaker 3: fair enough. But I honestly think that even if you
• 30:33
  Speaker 3: and your partner absolutely love spending all of your time together,
• 30:37
  Speaker 3: making the point to have intentional time apart and having
• 30:41
  Speaker 3: space and having your own thing is so important, Like,
• 30:44
  Speaker 3: regardless of how you feel and where the relationship is.
• 30:48
  Speaker 3: If you have like a big group of girlfriends and
• 30:51
  Speaker 3: you're concerned about like having them over all the time
• 30:55
  Speaker 3: because you're in like a small space, you said that
• 30:58
  Speaker 3: you wanted like to keep it as your place. Unwined,
• 31:01
  Speaker 3: you can look for hobbies that are outside of the home, like.
• 31:05
  Speaker 1: Could you and your girlfriends do a pottery.
• 31:08
  Speaker 3: Class or something together, trivia night or a trivia night
• 31:11
  Speaker 3: like go to the log like a.
• 31:12
  Speaker 2: Wednesday girl night, drag bingo so fun.
• 31:16
  Speaker 3: Yeah, job, yes, exactly. Like there are so many places
• 31:20
  Speaker 3: that do book clubs. I've heard that there's this place.
• 31:22
  Speaker 3: It's called the Basic Bitch book Club. They're going to
• 31:25
  Speaker 3: be having some in person events coming a link in
• 31:29
  Speaker 3: the show.
• 31:29
  Speaker 1: Did she stay on top of that?
• 31:31
  Speaker 2: Did she say that she was wanting to spend more
• 31:33
  Speaker 2: intentional time with him?
• 31:34
  Speaker 3: Yes, so part of it was that she wants to
• 31:37
  Speaker 3: have space so that she can.
• 31:39
  Speaker 1: I think she's looking for two things.
• 31:40
  Speaker 2: I know why she's going through. When you move in together,
• 31:47
  Speaker 2: like Barkley and Amazing, because before that, it's like you
• 31:51
  Speaker 2: go and visit your partner and then you go home.
• 31:53
  Speaker 2: And because I guess you get to miss them. When
• 31:58
  Speaker 2: you live together, you don't really get the same kind
• 32:04
  Speaker 2: of distance that is like, Oh, I'm going to go
• 32:07
  Speaker 2: to your house tonight. Oh, I'm going because they're always there.
• 32:10
  Speaker 2: They're always there bitsh Yeah. And it kind of means
• 32:13
  Speaker 2: that when you're spending time together, it doesn't necessarily have
• 32:16
  Speaker 2: that intention behind it, and you can fall into the
• 32:19
  Speaker 2: thing of where you just watch TV, eat dinner, go
• 32:22
  Speaker 2: to bed. Yeah that's also fine. I love doing that,
• 32:24
  Speaker 2: But I get what she's saying because it's their first
• 32:26
  Speaker 2: year and now they now they're hitting the routine. Now
• 32:29
  Speaker 2: they're hitting maybe what some may view as a lull
• 32:33
  Speaker 2: but a l la but it's not that. And I
• 32:37
  Speaker 2: think wanting to have intentional time together is so key
• 32:41
  Speaker 2: and so important to living with a partner. You can
• 32:44
  Speaker 2: look at things, for example, like no screen nights, so
• 32:48
  Speaker 2: a night that you spend time together and your phones
• 32:51
  Speaker 2: are in another room, you don't watch TV. Maybe you
• 32:53
  Speaker 2: play a board game. Maybe you play Phase ten. I
• 32:56
  Speaker 2: love Fase ten. It's a great game. Don't listen to
• 32:59
  Speaker 2: anyone tells you it's not then not trustworthy. Or you
• 33:02
  Speaker 2: play chess or play something. You can get conversation cards
• 33:05
  Speaker 2: rich conversations from our website if you or wherever, literally
• 33:10
  Speaker 2: you could do whatever you want.
• 33:11
  Speaker 3: You can have sex, you could cook something together you like,
• 33:15
  Speaker 3: find a new recipe and make a point of doing
• 33:17
  Speaker 3: that once a week, once a week.
• 33:19
  Speaker 2: Just start with once a week. Yeah, I think more
• 33:21
  Speaker 2: than that's brobably too much because you need to you'r
• 33:24
  Speaker 2: alone time to unwind. Then it's also okay to just
• 33:29
  Speaker 2: do nothing with your partner, because that's something that I
• 33:32
  Speaker 2: absolutely fall into that I want my life to be
• 33:35
  Speaker 2: like a rom Con movie book with everything so exciting.
• 33:38
  Speaker 2: And if I feel like all I'm doing is going
• 33:40
  Speaker 2: to work, going home, watching TV, sitting next to my
• 33:42
  Speaker 2: boyfriend and being like this is good night, I'm like
• 33:44
  Speaker 2: what I'm an aunt, I'm a robot?
• 33:46
  Speaker 1: Yeah, or like my life has lost the magic?
• 33:48
  Speaker 2: Yeah, And you're like, is my life boring? Is my
• 33:50
  Speaker 2: life not exciting? No? Like, there are going to be
• 33:53
  Speaker 2: times in your life where the most exciting thing is
• 33:57
  Speaker 2: going home, sitting on the couch, eating dinner, and go
• 34:00
  Speaker 2: on to bed, And there's going to be a time
• 34:01
  Speaker 2: in your life where you are thinking, fuck, I wish
• 34:05
  Speaker 2: I could do that.
• 34:06
  Speaker 1: Yeah.
• 34:06
  Speaker 2: There will be a time in your life that maybe
• 34:08
  Speaker 2: if you decide to have kids, that you were just
• 34:10
  Speaker 2: gonna think, fuck, oh, I wish we could just sit
• 34:12
  Speaker 2: on the couch and not talk. So even in those
• 34:14
  Speaker 2: times where you're like this is a little bit boring,
• 34:16
  Speaker 2: Well this isn't really what I want, there will be
• 34:18
  Speaker 2: a time that you're like, I wish I could have that.
• 34:20
  Speaker 1: Yeah, totally.
• 34:21
  Speaker 2: And I genuinely think it's so fine for you to
• 34:23
  Speaker 2: want your alone time as well. Yeah, I feel like
• 34:25
  Speaker 2: there's three things that you need to do. Find hobbies
• 34:28
  Speaker 2: that you can do separately. Doesn't mean that you have
• 34:30
  Speaker 2: to both be out of the house, but.
• 34:32
  Speaker 1: That you're doing independently.
• 34:34
  Speaker 3: Come up with one way that you can spend intentional
• 34:37
  Speaker 3: time together in the week.
• 34:39
  Speaker 1: We've given a couple of examples.
• 34:41
  Speaker 3: And number three is looking for ways to spend time
• 34:44
  Speaker 3: with your girlfriends outside of your apartment.
• 34:47
  Speaker 2: I want to actually finish with a funny tweet that
• 34:49
  Speaker 2: I read and this is like a nice note dead. Yeah. Ready,
• 34:53
  Speaker 2: this woman just farted so loud in the bathroom. I
• 34:56
  Speaker 2: could just feel she was embarrassed, so I farted back
• 34:59
  Speaker 2: just to make her not fe also alone.
• 35:04
  Speaker 1: That is honestly the perfect way to wrap up.
• 35:09
  Speaker 2: Anyone that doesn't laugh at apart Joe murderer. They've killed
• 35:13
  Speaker 2: at least ten people. Yeah, that's interesting. You can't trust
• 35:16
  Speaker 2: anyone that doesn't laugh at apart Joe. True.
• 35:19
  Speaker 1: Well, on that note, thanks for having us in the
• 35:21
  Speaker 1: year Holes.
• 35:22
  Speaker 3: We love to be here, and thank you to m
• 35:24
  Speaker 3: ik Made for making today's episode happened. Bye love you,
• 35:27
  Speaker 3: love you Bye.