Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Gym Fought Planet Fitness with Community
In Episode 9 of Small Business Success with Fexingo, Lucas and Luna head to a small town in Ohio where a family-run gym is holding its own against a massive chain — Planet Fitness. The owner, Jenna Russo, opened Iron & Grace Fitness in 2019 with just 800 square feet and 12 members. Five years later, she's got 340 members, zero debt, and a waiting list. Today's show unpacks how she did it: the 'community over convenience' model, why she turned down a franchise offer, and the surprisingly smart move of capping membership growth. Plus, we explore the economics of small-box…
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