Halo Top’s Rise and the Healthier Ice Cream Trend | Wilmington News

Wilmington News Today | 2 Min News | The Daily News Now! · Jul 3, 2026 · 1m

Halo Top is dominating online searches as America’s most sought-after ice cream brand, thanks to its bold promise of low sugar, high protein, and guilt-free indulgence — a dessert twist on the GLP-1 trend. Though bought by Wells Enterprises (makers of Blue Bunny) in 2019, Halo Top’s viral rise is fueled by smart marketing, social media, and new tech that delivers tasty, healthier ice cream. Yet while it’s the flavor of the moment, traditional brands like Breyers still lead in sales — highlighting the gap between curiosity and purchase. Experts caution that “natural” and “high protein” don’t…