Customer Caricatures and Inside Jokes

Keys To The Shop : Equipping Coffee Shop Leaders · Feb 10, 2022 · 9m

When the customer first walks in the what do you think about them? Well chances are your immediate thoughts will be based on your assumptions formed in conversation with fellow baristas and the inside jokes we have at their expense. Yes, customers can say and do very similar things but why is our default to seek out ways to dismiss and make a caricature of them rather than trying to serve them with the benefit of the doubt as individual?

Today on Shift Break we are going to talk about the problem with our natural tendency to train our brain to react to and think about customers in ways that…