A platform that enables and nurtures brands in their distribution: the story of Oxbow Brands
In this episode I talk with Rahul Johar who has literally scaled brands in India across several retail formats. What is true is that Indian e-commerce brands are now moving offline and they need all the nurturing to understand how distribution works. Distribution is hard, it eats into margins and is a question of having the right eye-balls at retail outlet. This is where Oxbow Brands steps in.
00:00 - Introduction
01:36 - What is Oxbow and what does it intend to do?
03:06 - 70 years of business legacy
09:00 - The offline experience and why brands need it
12:59 - Why offline distribution…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.