S3E05: How brands can use their power for good w/ Candace Borland
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Late last year AT&T ran a full-page ad in the New York Times depicting a mother and daughter in despair over math homework, and Vanessa was NOT impressed. Whether we realize it or not (and we usually don’t), the media plays a massive role in shaping everything from our collective social values to our individual self-worth. So what if brands acknowledged that responsibility and used marketing not just to sell products but to also promote positive change in the world?
Today Vanessa speaks with Candace Borland about how she is doing exactly that as…
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