Diageo Bets Big on NA Spirits
Adam, Joanna, and Zach speculate about Diageo's recent acquisition of Ritual Zero Proof: with Seedlip already in the portfolio, why add another brand? Does the growing popularity of "zebrastriping" in the UK portend a similar trend here in the US? What is the target market, and why is it likely to be largely on-premise? Plus, an extended discussion of hotel bars. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and…
The skinny
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