Latest / How Fitting: design a slow fashion business that fits
Being Called To Create “Decidedly Elegant” Workwear For Petite Women with Tigist Ketema of Tigist Petites
In episode 63, Tigist Ketema recalls the demoralizing fitting room experiences trying to find workwear that fit her curvy, petite frame and shares how she felt called to solve that for herself and other women by creating something that didn’t exist before: a luxury workwear brand designed and made just for petite women.
Tigist Ketema is the founder and designer behind Tigist Petites, the luxurious new designer ready-to-wear label for women under 5' 4". The eponymous brand is a true labor of love for its founder, Tigist Ketema, who has long struggled to dress her own 5' 1" hourglass figure. "I…
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