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JaGUar’s Roundly-Panned Rebrand
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll dissect Jaguar's recent rebranding efforts, focusing on a controversial promotional video that has sparked widespread criticism. They explore the implications of the marketing strategy, the disconnect between the brand's heritage and its new messaging, and the role of social media in shaping public perception. The conversation highlights the challenges of rebranding in a polarized environment and the importance of aligning marketing efforts with core brand values.
Watch the Jaguar "Copy Nothing" Video…
The skinny
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