Latest / Ecommerce Playbook: Numbers, Struggles & Growth
The Modeling System That Powers 30%+ Revenue Growth
Most brands forecast from gut feel and ROAS. CTC runs on four interlocked proprietary models that produce a daily P&L forecast with 3.1% accuracy across more than $3 billion in GMV. In Part 2 of the Canon series, Luke Austin breaks down each model, how they connect, and what a Profit Engineer actually does with them
Topics covered:
Why a single ROAS number can't run a business
The Spending Power Model — ACoNS curves and what spending power actually tells you
The Retention Model — forecasting returning revenue cohort by cohort
The Event Effect Model — how to get daily precision without…
The skinny
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