Latest / Omni Talk Retail / Giant Eagle Is Reinvesting in Stores and Sharpening Value | FMI 2026

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Giant Eagle Is Reinvesting in Stores and Sharpening Value | FMI 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  welcome
• 0:01
  back.
• 0:01
  This
• 0:01
  is
• 0:01
  Omnitalk
• 0:02
  Retail.
• 0:02
  I'm
• 0:02
  Anne
• 0:03
  Mazinga.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Chris
• 0:04
  Walton.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:05
  coming
• 0:05
  to
• 0:05
  you
• 0:06
  from
• 0:06
  the
• 0:06
  simbi
• 0:07
  booth,
• 0:07
  number
• 0:07
  118@fmi.
• 0:10
  A
• 0:10
  big
• 0:10
  thanks
• 0:10
  to
• 0:10
  Simbi
• 0:11
  for
• 0:11
  helping
• 0:11
  us
• 0:11
  bring
• 0:11
  you
• 0:12
  all
• 0:12
  of
• 0:12
  the
• 0:12
  interviews
• 0:12
  that
• 0:13
  we've
• 0:13
  been
• 0:13
  bringing
• 0:13
  you
• 0:14
  for
• 0:14
  the
• 0:14
  last
• 0:15
  three
• 0:15
  days
• 0:15
  here
• 0:16
  at
• 0:16
  the
• 0:16
  show.
• 0:17
  Next
• 0:17
  up,
• 0:17
  we
• 0:18
  have
• 0:18
  Justin
• 0:19
  Weinstein,
• 0:20
  the
• 0:20
  chief
• 0:20
  marketing
• 0:21
  and
• 0:22
  merchandising
• 0:22
  officer
• 0:23
  at
• 0:23
  Giant
• 0:24
  Eagle.
• 0:24
  Justin,
• 0:24
  welcome.
• 0:25
  Thank
• 0:25
  you.
• 0:25
  We're
• 0:26
  excited
• 0:26
  to
• 0:26
  have
• 0:26
  you
• 0:27
  back.
• 0:27
  It's
• 0:27
  only
• 0:27
  been
• 0:28
  a
• 0:28
  few
• 0:28
  months
• 0:28
  since
• 0:28
  you
• 0:28
  last
• 0:29
  were
• 0:29
  on
• 0:30
  the
• 0:30
  show,
• 0:30
  but
• 0:30
  we're
• 0:31
  excited
• 0:31
  to
• 0:31
  catch
• 0:31
  up.
• 0:31
  You
• 0:32
  got
• 0:32
  a
• 0:32
  lot
• 0:32
  to
• 0:32
  share
• 0:33
  with
• 0:33
  us,
• 0:33
  I'm
• 0:33
  sure.
• 0:33
  Thank
• 0:34
  you.
• 0:34
  Yes,
• 0:35
  indeed.
• 0:35
  So,
• 0:35
  like,
• 0:35
  what
• 0:36
  I
• 0:36
  remember
• 0:36
  specifically
• 0:37
  about
• 0:37
  our
• 0:38
  conversation
• 0:38
  together
• 0:39
  was
• 0:39
  your
• 0:40
  hundred
• 0:40
  million
• 0:41
  dollar
• 0:41
  because
• 0:41
  it
• 0:42
  Matters
• 0:42
  initiative.
• 0:43
  You
• 0:43
  guys
• 0:43
  were
• 0:43
  just,
• 0:43
  like,
• 0:44
  set
• 0:44
  to
• 0:44
  launch
• 0:44
  that,
• 0:45
  right,
• 0:45
  if
• 0:45
  I'm
• 0:45
  not
• 0:45
  mistaken.
• 0:46
  So
• 0:47
  I'm
• 0:47
  curious.
• 0:47
  Let's
• 0:47
  get
• 0:47
  a
• 0:47
  progress
• 0:48
  report.
• 0:48
  How's
• 0:48
  it
• 0:48
  been
• 0:48
  going?
• 0:49
  Things
• 0:50
  have
• 0:50
  been
• 0:50
  great.
• 0:50
  Really?
• 0:50
  Things
• 0:51
  have
• 0:51
  been
• 0:51
  really
• 0:51
  great.
• 0:51
  Yeah.
• 0:52
  We've
• 0:53
  been
• 0:53
  doing
• 0:53
  all
• 0:53
  the
• 0:53
  things
• 0:54
  we
• 0:54
  talked
• 0:54
  about
• 0:54
  doing.
• 0:55
  We
• 0:55
  rolled
• 0:56
  out
• 0:56
  what
• 0:57
  was
• 0:57
  a
• 0:57
  new
• 0:57
  strategy
• 0:58
  for
• 0:58
  us
• 0:58
  that
• 0:58
  had
• 0:59
  a
• 0:59
  lot
• 0:59
  of
• 0:59
  consistency
• 0:59
  with
• 1:00
  what
• 1:00
  we
• 1:00
  had
• 1:00
  been
• 1:01
  focused
• 1:01
  on
• 1:01
  previously,
• 1:03
  but
• 1:03
  with
• 1:03
  really
• 1:03
  a
• 1:04
  renewed
• 1:04
  focus
• 1:04
  around
• 1:05
  growth
• 1:05
  inside
• 1:06
  of
• 1:06
  our
• 1:06
  supermarket
• 1:07
  and
• 1:07
  our
• 1:07
  pharmacy
• 1:08
  business.
• 1:08
  And
• 1:09
  that
• 1:10
  work
• 1:10
  is
• 1:10
  well
• 1:11
  underway.
• 1:11
  We
• 1:11
  had
• 1:11
  a
• 1:12
  really
• 1:12
  good
• 1:12
  holiday
• 1:13
  season.
• 1:14
  We've
• 1:14
  been
• 1:14
  really
• 1:15
  focused
• 1:15
  around
• 1:15
  the
• 1:15
  three
• 1:16
  pillars
• 1:16
  that
• 1:16
  we
• 1:16
  talked
• 1:17
  about.
• 1:17
  How
• 1:17
  do
• 1:17
  we
• 1:17
  reinvest
• 1:18
  back
• 1:18
  into
• 1:18
  our
• 1:19
  stores?
• 1:20
  How
• 1:20
  do
• 1:20
  we
• 1:21
  really
• 1:21
  sharpen
• 1:22
  value?
• 1:22
  And
• 1:23
  we've
• 1:23
  done
• 1:23
  a
• 1:23
  lot
• 1:23
  of
• 1:24
  work
• 1:24
  around
• 1:24
  both
• 1:24
  our
• 1:25
  promotional
• 1:25
  plans
• 1:25
  and
• 1:26
  our
• 1:26
  price
• 1:26
  plans
• 1:26
  over
• 1:26
  the
• 1:27
  last
• 1:27
  months
• 1:27
  that
• 1:27
  have
• 1:27
  been
• 1:27
  successful.
• 1:29
  And
• 1:29
  then
• 1:29
  thirdly,
• 1:30
  how
• 1:30
  do
• 1:30
  we
• 1:31
  really
• 1:31
  supercharge
• 1:32
  the
• 1:32
  work
• 1:32
  we're
• 1:32
  doing
• 1:32
  around
• 1:33
  fresh
• 1:33
  and
• 1:33
  around
• 1:34
  quality?
• 1:34
  We
• 1:35
  have
• 1:35
  a
• 1:35
  new
• 1:35
  leader
• 1:35
  who
• 1:36
  we
• 1:36
  hired,
• 1:36
  Ruth
• 1:36
  McClellan,
• 1:37
  who's
• 1:38
  leading
• 1:38
  that
• 1:38
  business
• 1:38
  for
• 1:39
  us
• 1:39
  in
• 1:39
  addition
• 1:39
  to
• 1:40
  our
• 1:40
  market
• 1:40
  District
• 1:40
  business.
• 1:41
  And
• 1:41
  she's
• 1:42
  off
• 1:42
  to
• 1:42
  the
• 1:42
  races
• 1:43
  in
• 1:43
  terms
• 1:43
  of
• 1:43
  a
• 1:43
  whole
• 1:44
  bunch
• 1:44
  of
• 1:44
  work
• 1:44
  across
• 1:45
  fresh
• 1:45
  to
• 1:46
  really
• 1:46
  supercharge
• 1:46
  what
• 1:47
  we're
• 1:47
  doing.
• 1:47
  Justin,
• 1:47
  what
• 1:47
  are
• 1:48
  some
• 1:48
  of
• 1:48
  the
• 1:48
  key
• 1:48
  elements
• 1:48
  in
• 1:48
  terms
• 1:48
  of
• 1:49
  reinvesting
• 1:49
  into
• 1:49
  the
• 1:50
  stores?
• 1:50
  If
• 1:50
  you
• 1:50
  don't
• 1:50
  mind
• 1:51
  sharing?
• 1:51
  Yeah,
• 1:51
  for
• 1:52
  sure.
• 1:52
  It's
• 1:53
  everything
• 1:53
  from
• 1:54
  really
• 1:55
  building
• 1:55
  what
• 1:55
  the
• 1:55
  prototype
• 1:56
  of
• 1:56
  the
• 1:56
  future
• 1:56
  is
• 1:57
  in
• 1:57
  terms
• 1:57
  of
• 1:57
  a
• 1:57
  Giant
• 1:58
  Eagle
• 1:59
  being
• 1:59
  able
• 2:00
  to
• 2:00
  look
• 2:00
  department
• 2:00
  by
• 2:01
  department
• 2:01
  in
• 2:01
  terms
• 2:02
  of
• 2:02
  where
• 2:02
  are
• 2:02
  those
• 2:02
  areas
• 2:03
  of
• 2:03
  differentiation
• 2:04
  that
• 2:04
  we
• 2:04
  want
• 2:04
  to
• 2:04
  lean
• 2:04
  into?
• 2:05
  How
• 2:05
  do
• 2:05
  we
• 2:05
  think
• 2:05
  about
• 2:06
  the
• 2:06
  future
• 2:06
  of
• 2:06
  what
• 2:07
  a
• 2:07
  modern
• 2:07
  produce
• 2:08
  department
• 2:08
  looks
• 2:09
  like?
• 2:09
  How
• 2:09
  do
• 2:09
  we
• 2:10
  look
• 2:10
  at
• 2:10
  how
• 2:11
  meat
• 2:11
  and
• 2:11
  seafood
• 2:12
  are
• 2:12
  going
• 2:12
  to
• 2:12
  shine
• 2:12
  inside
• 2:13
  of
• 2:13
  our
• 2:13
  stores?
• 2:14
  How
• 2:14
  do
• 2:14
  we
• 2:14
  bring
• 2:14
  the
• 2:15
  theater
• 2:15
  around
• 2:15
  things
• 2:16
  like
• 2:16
  bakery
• 2:16
  to
• 2:17
  market.
• 2:18
  And
• 2:18
  so
• 2:18
  it's
• 2:19
  a
• 2:19
  lot
• 2:19
  of
• 2:19
  that
• 2:19
  work.
• 2:20
  And
• 2:20
  then
• 2:20
  it's
• 2:20
  also
• 2:21
  a
• 2:21
  lot
• 2:21
  of
• 2:22
  work
• 2:22
  in
• 2:22
  terms
• 2:22
  of
• 2:22
  really
• 2:23
  looking
• 2:23
  at
• 2:23
  our
• 2:23
  store
• 2:23
  footprint
• 2:24
  and
• 2:24
  saying,
• 2:24
  how
• 2:25
  do
• 2:25
  we
• 2:25
  deploy
• 2:25
  dollars
• 2:26
  effectively
• 2:27
  into
• 2:27
  areas
• 2:28
  either
• 2:28
  that
• 2:28
  we
• 2:29
  haven't
• 2:29
  touched
• 2:29
  in
• 2:29
  a
• 2:29
  moment
• 2:30
  or
• 2:30
  areas
• 2:31
  where
• 2:31
  we
• 2:32
  really
• 2:32
  see
• 2:32
  the
• 2:32
  demand
• 2:33
  and
• 2:33
  we
• 2:33
  want
• 2:33
  to
• 2:33
  be
• 2:34
  there
• 2:34
  for
• 2:34
  that
• 2:34
  customer.
• 2:35
  Well,
• 2:35
  Justin,
• 2:36
  I
• 2:36
  imagine
• 2:37
  one
• 2:37
  of
• 2:37
  the
• 2:37
  things
• 2:38
  that's
• 2:38
  impacting
• 2:39
  the
• 2:39
  store
• 2:40
  footprint
• 2:40
  of
• 2:41
  the
• 2:41
  future
• 2:41
  for
• 2:41
  you
• 2:42
  all
• 2:42
  is
• 2:42
  GLP1s,
• 2:43
  which
• 2:44
  you
• 2:44
  talked
• 2:44
  about
• 2:45
  with
• 2:45
  us
• 2:45
  at
• 2:45
  Grocery
• 2:45
  Shop.
• 2:46
  Catch
• 2:47
  us
• 2:47
  up
• 2:47
  on
• 2:47
  that.
• 2:47
  I
• 2:48
  mean,
• 2:48
  what,
• 2:48
  what
• 2:49
  is
• 2:49
  your
• 2:49
  thought
• 2:49
  as
• 2:49
  you
• 2:49
  approach
• 2:50
  marketing
• 2:50
  and
• 2:51
  merchandising
• 2:52
  for
• 2:52
  Giant
• 2:52
  Eagle?
• 2:54
  What
• 2:54
  is
• 2:54
  that
• 2:54
  going
• 2:54
  to
• 2:55
  change
• 2:55
  or
• 2:55
  how
• 2:55
  is
• 2:55
  that
• 2:56
  going
• 2:56
  to
• 2:56
  impact
• 2:57
  what
• 2:57
  stores
• 2:57
  look
• 2:58
  like,
• 2:58
  kinds
• 2:59
  of
• 2:59
  marketing
• 2:59
  and
• 2:59
  promotional
• 3:00
  things
• 3:00
  that
• 3:00
  you're
• 3:00
  going
• 3:00
  to
• 3:01
  put
• 3:01
  out
• 3:01
  for
• 3:01
  consumers?
• 3:01
  Give
• 3:02
  us
• 3:02
  a
• 3:02
  little
• 3:02
  bit
• 3:02
  of
• 3:02
  an
• 3:03
  overview
• 3:03
  on
• 3:03
  that,
• 3:03
  if
• 3:03
  you
• 3:03
  don't
• 3:04
  mind.
• 3:04
  It's
• 3:04
  a
• 3:04
  great
• 3:04
  question.
• 3:05
  And
• 3:05
  I
• 3:05
  think
• 3:05
  when
• 3:05
  we
• 3:06
  talked
• 3:06
  back
• 3:06
  at
• 3:07
  Grocery
• 3:07
  Shop,
• 3:07
  it
• 3:08
  was
• 3:08
  just
• 3:08
  as
• 3:09
  pervasive
• 3:09
  of
• 3:09
  a
• 3:10
  conversation
• 3:10
  as
• 3:10
  it
• 3:10
  is
• 3:11
  today.
• 3:11
  It's
• 3:11
  probably
• 3:11
  intensified.
• 3:12
  It
• 3:13
  has.
• 3:14
  You
• 3:14
  know,
• 3:14
  being
• 3:14
  here
• 3:14
  at
• 3:15
  fmi,
• 3:15
  I've
• 3:15
  met
• 3:15
  with
• 3:16
  many,
• 3:16
  many,
• 3:17
  many
• 3:17
  of
• 3:17
  our
• 3:17
  CPG
• 3:18
  partners,
• 3:18
  and
• 3:19
  I
• 3:19
  think
• 3:19
  our
• 3:19
  goal
• 3:19
  as
• 3:20
  a
• 3:20
  retailer
• 3:20
  and
• 3:20
  our
• 3:20
  goal
• 3:21
  in
• 3:21
  partnership
• 3:21
  with
• 3:22
  our
• 3:22
  supplier
• 3:23
  partners
• 3:23
  is
• 3:24
  we
• 3:24
  have
• 3:24
  to
• 3:24
  be
• 3:24
  one
• 3:25
  step
• 3:25
  ahead
• 3:25
  of
• 3:25
  the
• 3:25
  consumer
• 3:26
  in
• 3:26
  terms
• 3:26
  of
• 3:26
  what
• 3:27
  they're
• 3:27
  looking
• 3:27
  for.
• 3:28
  You
• 3:28
  know,
• 3:28
  the
• 3:28
  last
• 3:29
  time
• 3:29
  we
• 3:29
  talked,
• 3:29
  we
• 3:29
  talked
• 3:30
  a
• 3:30
  lot
• 3:30
  about
• 3:30
  protein.
• 3:31
  I
• 3:31
  was
• 3:31
  going
• 3:31
  to
• 3:31
  say,
• 3:32
  how
• 3:32
  many
• 3:32
  protein
• 3:33
  samples,
• 3:33
  protein
• 3:34
  enhanced
• 3:34
  samples
• 3:34
  have
• 3:35
  you
• 3:35
  had
• 3:35
  over
• 3:35
  the
• 3:35
  course
• 3:35
  of
• 3:36
  the
• 3:36
  last
• 3:36
  three
• 3:36
  days?
• 3:36
  I'm
• 3:37
  well
• 3:37
  fed
• 3:38
  here.
• 3:38
  On
• 3:38
  the
• 3:38
  last
• 3:39
  dialysis.
• 3:40
  After
• 3:40
  this
• 3:40
  conference,
• 3:41
  you
• 3:42
  know,
• 3:42
  the
• 3:42
  next
• 3:42
  big
• 3:42
  trend
• 3:43
  that
• 3:43
  we're
• 3:43
  seeing
• 3:43
  is,
• 3:44
  you
• 3:44
  know,
• 3:44
  a
• 3:44
  lot
• 3:44
  of
• 3:44
  talk
• 3:44
  around
• 3:45
  fiber,
• 3:46
  you
• 3:46
  know,
• 3:46
  inside
• 3:47
  of
• 3:47
  the
• 3:47
  market.
• 3:48
  And
• 3:48
  I
• 3:48
  think
• 3:48
  that,
• 3:48
  you
• 3:48
  know,
• 3:48
  that
• 3:49
  does
• 3:49
  double
• 3:49
  back
• 3:49
  into
• 3:50
  the
• 3:50
  GLP1
• 3:51
  trend.
• 3:51
  You
• 3:52
  know,
• 3:52
  in
• 3:52
  terms
• 3:52
  of
• 3:52
  our
• 3:52
  pharmacy
• 3:53
  business,
• 3:53
  affordability
• 3:54
  is
• 3:54
  key.
• 3:55
  We've
• 3:56
  done
• 3:56
  a
• 3:56
  lot
• 3:56
  of
• 3:56
  work
• 3:56
  with
• 3:57
  folks
• 3:57
  like
• 3:57
  Goodrx
• 3:58
  to
• 3:59
  really
• 3:59
  lean
• 3:59
  in,
• 4:00
  be
• 4:00
  able
• 4:00
  to
• 4:00
  bring
• 4:01
  some
• 4:01
  of
• 4:01
  these
• 4:02
  drugs
• 4:02
  to
• 4:03
  consumers
• 4:03
  at
• 4:03
  a
• 4:03
  lower
• 4:04
  retail
• 4:04
  price.
• 4:04
  Okay.
• 4:05
  And
• 4:05
  so
• 4:05
  it's
• 4:06
  really
• 4:06
  a
• 4:06
  holistic
• 4:06
  strategy,
• 4:07
  but
• 4:07
  I
• 4:07
  think
• 4:07
  it
• 4:07
  starts
• 4:08
  with
• 4:08
  the
• 4:08
  customer
• 4:09
  and,
• 4:09
  and
• 4:09
  it's
• 4:10
  really
• 4:10
  being
• 4:10
  there
• 4:11
  with
• 4:11
  them
• 4:11
  for
• 4:12
  them,
• 4:12
  helping
• 4:12
  them
• 4:13
  guide
• 4:13
  through
• 4:13
  how
• 4:14
  is
• 4:14
  their
• 4:14
  diet
• 4:15
  ultimately
• 4:15
  gonna
• 4:15
  need
• 4:15
  to
• 4:16
  change.
• 4:16
  And
• 4:17
  what
• 4:17
  about
• 4:17
  the
• 4:17
  space
• 4:18
  allocation
• 4:18
  in
• 4:18
  the
• 4:19
  store?
• 4:19
  I
• 4:19
  mean,
• 4:20
  is
• 4:20
  that
• 4:20
  gonna
• 4:21
  be
• 4:21
  changing,
• 4:21
  you
• 4:21
  think,
• 4:22
  as
• 4:22
  consumers,
• 4:23
  when
• 4:23
  we're
• 4:23
  walking
• 4:23
  through
• 4:24
  the
• 4:24
  store
• 4:24
  or
• 4:24
  walking
• 4:25
  through
• 4:25
  a
• 4:25
  Giant
• 4:25
  Eagle,
• 4:26
  like,
• 4:26
  what
• 4:26
  is
• 4:26
  that
• 4:26
  gonna
• 4:27
  look
• 4:27
  like
• 4:27
  and
• 4:27
  how
• 4:27
  might
• 4:27
  that
• 4:28
  be
• 4:28
  different?
• 4:28
  Yeah,
• 4:29
  I
• 4:29
  think,
• 4:29
  you
• 4:29
  know,
• 4:29
  in
• 4:30
  many
• 4:30
  Ways
• 4:31
  it
• 4:31
  plays
• 4:31
  to
• 4:31
  an
• 4:32
  area
• 4:32
  we've
• 4:32
  been
• 4:32
  focused
• 4:32
  on
• 4:33
  for
• 4:33
  a
• 4:33
  long
• 4:33
  time,
• 4:33
  which
• 4:34
  is
• 4:34
  fresh,
• 4:35
  nutrient
• 4:35
  dense
• 4:37
  product
• 4:38
  is
• 4:38
  really
• 4:38
  important.
• 4:39
  People
• 4:40
  are
• 4:40
  looking
• 4:40
  for
• 4:40
  that
• 4:41
  protein
• 4:41
  and
• 4:41
  they're
• 4:41
  not
• 4:41
  just
• 4:42
  looking
• 4:42
  for
• 4:42
  it
• 4:42
  down
• 4:42
  the
• 4:43
  aisles.
• 4:43
  They
• 4:43
  absolutely
• 4:44
  are.
• 4:44
  They're
• 4:45
  also
• 4:45
  looking
• 4:45
  for
• 4:45
  it
• 4:45
  from
• 4:46
  us.
• 4:46
  As
• 4:47
  you
• 4:47
  think
• 4:47
  about
• 4:47
  the
• 4:48
  role
• 4:48
  that,
• 4:48
  to
• 4:48
  your
• 4:49
  point,
• 4:49
  meat
• 4:49
  and
• 4:49
  seafood
• 4:50
  is
• 4:50
  playing,
• 4:50
  you
• 4:50
  think
• 4:50
  about
• 4:51
  the
• 4:51
  role
• 4:51
  that
• 4:53
  produce
• 4:53
  is
• 4:53
  playing.
• 4:54
  Those
• 4:54
  are
• 4:54
  really
• 4:55
  important
• 4:55
  areas
• 4:55
  for
• 4:56
  us
• 4:56
  and
• 4:57
  we
• 4:57
  want
• 4:57
  to
• 4:57
  lean
• 4:57
  in
• 4:57
  everywhere
• 4:58
  we
• 4:58
  can.
• 4:58
  Awesome.
• 4:59
  Well,
• 4:59
  so
• 4:59
  this
• 4:59
  is
• 5:00
  one
• 5:00
  of
• 5:00
  my
• 5:00
  favorite
• 5:00
  questions
• 5:00
  to
• 5:01
  ask
• 5:01
  whenever
• 5:01
  I
• 5:01
  get
• 5:01
  the
• 5:01
  chance
• 5:01
  to
• 5:01
  ask
• 5:02
  it.
• 5:02
  So
• 5:02
  I'm
• 5:02
  going
• 5:02
  to
• 5:02
  ask
• 5:02
  you
• 5:03
  because
• 5:03
  you
• 5:03
  were
• 5:03
  just
• 5:03
  on
• 5:03
  a
• 5:03
  show
• 5:04
  with
• 5:04
  us
• 5:04
  recently.
• 5:05
  So
• 5:05
  agentic
• 5:05
  commerce,
• 5:06
  big
• 5:06
  buzzword.
• 5:07
  Big
• 5:07
  buzzword
• 5:07
  at
• 5:07
  nrf.
• 5:08
  Big
• 5:08
  buzzword
• 5:08
  here.
• 5:09
  Do
• 5:09
  you
• 5:09
  think
• 5:10
  it's
• 5:10
  overhyped,
• 5:11
  underhyped,
• 5:12
  or
• 5:12
  properly
• 5:12
  hyped
• 5:13
  for
• 5:13
  the
• 5:13
  grocery
• 5:13
  industry?
• 5:14
  By
• 5:14
  the
• 5:14
  grocery
• 5:14
  industry
• 5:15
  right
• 5:15
  now?
• 5:15
  I
• 5:15
  should
• 5:15
  say
• 5:17
  I
• 5:17
  think
• 5:17
  it's
• 5:18
  properly
• 5:18
  hyped.
• 5:18
  Properly
• 5:19
  hyped.
• 5:19
  I
• 5:19
  think
• 5:19
  it's
• 5:19
  properly
• 5:20
  hyped.
• 5:20
  I
• 5:20
  think
• 5:21
  there
• 5:21
  should
• 5:21
  be
• 5:21
  real
• 5:21
  hype
• 5:22
  around
• 5:22
  it.
• 5:22
  Okay.
• 5:22
  Why
• 5:23
  I
• 5:23
  do,
• 5:23
  and
• 5:23
  I
• 5:23
  think
• 5:24
  it's
• 5:25
  any
• 5:26
  trend
• 5:26
  that
• 5:26
  we're
• 5:27
  seeing
• 5:27
  that's
• 5:27
  changing
• 5:28
  the
• 5:28
  way
• 5:28
  that
• 5:28
  people
• 5:29
  interact
• 5:29
  with
• 5:30
  tech
• 5:31
  and
• 5:31
  with
• 5:31
  product
• 5:32
  and
• 5:32
  with
• 5:33
  making
• 5:33
  decisions
• 5:33
  inside
• 5:34
  of
• 5:34
  their
• 5:34
  life
• 5:34
  is
• 5:34
  something
• 5:35
  that
• 5:35
  I
• 5:35
  think
• 5:35
  we
• 5:35
  should
• 5:35
  pay
• 5:36
  a
• 5:36
  lot
• 5:36
  of
• 5:36
  attention
• 5:36
  to.
• 5:37
  And
• 5:37
  you
• 5:37
  know,
• 5:37
  in
• 5:38
  the
• 5:38
  same
• 5:38
  way
• 5:38
  that,
• 5:39
  you
• 5:39
  know,
• 5:40
  go
• 5:40
  back
• 5:40
  a
• 5:41
  few
• 5:41
  years,
• 5:41
  TikTok
• 5:42
  was,
• 5:43
  you
• 5:43
  know,
• 5:43
  was
• 5:43
  all
• 5:43
  the
• 5:44
  rage,
• 5:44
  not
• 5:44
  really
• 5:44
  because
• 5:45
  of
• 5:45
  commerce,
• 5:45
  but
• 5:46
  because
• 5:46
  of,
• 5:46
  you
• 5:46
  know,
• 5:47
  social
• 5:47
  interaction.
• 5:48
  I
• 5:48
  think
• 5:48
  the
• 5:49
  same
• 5:49
  ways
• 5:49
  that
• 5:50
  that
• 5:50
  changed
• 5:50
  behavior
• 5:51
  and
• 5:51
  we're
• 5:51
  starting
• 5:52
  to
• 5:52
  see
• 5:52
  commerce
• 5:52
  catch
• 5:53
  up
• 5:53
  to
• 5:54
  how
• 5:55
  the
• 5:55
  TikTok
• 5:55
  economy
• 5:56
  is
• 5:56
  operating.
• 5:57
  I
• 5:57
  think
• 5:57
  agentic
• 5:58
  AI
• 5:59
  is
• 5:59
  that
• 5:59
  really
• 6:00
  on
• 6:00
  steroids
• 6:00
  in
• 6:01
  a
• 6:01
  whole
• 6:01
  number
• 6:01
  of
• 6:01
  ways.
• 6:02
  And
• 6:03
  we
• 6:03
  have
• 6:03
  not
• 6:04
  seen
• 6:05
  massive
• 6:06
  changes
• 6:06
  in
• 6:06
  how
• 6:06
  customers
• 6:07
  are
• 6:07
  shopping
• 6:07
  today.
• 6:08
  And
• 6:09
  so
• 6:09
  this
• 6:09
  is
• 6:09
  not
• 6:10
  about
• 6:11
  going
• 6:11
  and
• 6:12
  trying
• 6:12
  to
• 6:14
  go
• 6:15
  further
• 6:15
  than
• 6:15
  where
• 6:15
  the
• 6:16
  customer
• 6:16
  is.
• 6:16
  But
• 6:17
  I
• 6:17
  think
• 6:17
  we
• 6:17
  know
• 6:17
  that
• 6:18
  customers
• 6:18
  are
• 6:18
  spending
• 6:19
  a
• 6:19
  lot
• 6:19
  of
• 6:19
  time
• 6:20
  starting
• 6:20
  to
• 6:20
  really
• 6:21
  interact
• 6:21
  with
• 6:22
  AI
• 6:23
  around
• 6:24
  how
• 6:24
  they're
• 6:24
  eating,
• 6:25
  what
• 6:25
  decisions
• 6:26
  they're
• 6:26
  making
• 6:26
  inside
• 6:26
  of
• 6:26
  their
• 6:27
  life.
• 6:27
  We
• 6:27
  need
• 6:27
  to
• 6:28
  take
• 6:28
  that
• 6:28
  seriously.
• 6:29
  As
• 6:29
  retailers,
• 6:29
  we
• 6:30
  need
• 6:30
  to
• 6:30
  be
• 6:30
  providing
• 6:31
  solutions.
• 6:31
  Whether
• 6:32
  it's
• 6:32
  on
• 6:32
  those,
• 6:33
  those
• 6:33
  platforms
• 6:33
  that
• 6:34
  they're
• 6:34
  on
• 6:34
  and,
• 6:34
  or
• 6:34
  on
• 6:35
  our
• 6:35
  own
• 6:35
  platform,
• 6:35
  which
• 6:35
  we've
• 6:36
  done
• 6:36
  a
• 6:36
  lot
• 6:36
  of
• 6:36
  work
• 6:36
  on
• 6:37
  at
• 6:37
  Giant
• 6:37
  Eagle,
• 6:37
  to
• 6:38
  really
• 6:38
  bring
• 6:38
  AI
• 6:39
  into
• 6:40
  the
• 6:40
  app,
• 6:41
  experience
• 6:41
  the
• 6:42
  web
• 6:42
  experience
• 6:42
  wherever
• 6:43
  we
• 6:43
  can.
• 6:43
  It's
• 6:43
  a
• 6:43
  good
• 6:44
  way
• 6:44
  to
• 6:44
  frame
• 6:44
  it
• 6:44
  up.
• 6:44
  Justin,
• 6:45
  has
• 6:45
  that
• 6:46
  changed
• 6:46
  then,
• 6:47
  in
• 6:47
  that
• 6:47
  being
• 6:48
  agentic
• 6:49
  Commerce
• 6:49
  or
• 6:50
  AgentIC
• 6:51
  AI,
• 6:51
  has
• 6:52
  that
• 6:52
  changed
• 6:52
  how
• 6:52
  you
• 6:52
  approach
• 6:53
  retail
• 6:53
  media
• 6:53
  then
• 6:54
  as
• 6:54
  you're
• 6:54
  trying
• 6:54
  to
• 6:54
  talk
• 6:54
  to
• 6:55
  your
• 6:55
  consumers?
• 6:56
  Yeah.
• 6:57
  I
• 6:57
  think
• 6:57
  the
• 6:58
  short
• 6:58
  and
• 6:58
  the
• 6:58
  honest
• 6:59
  answer
• 6:59
  is,
• 6:59
  I
• 6:59
  don't
• 7:00
  think
• 7:00
  yet.
• 7:00
  Okay.
• 7:01
  I
• 7:01
  don't
• 7:01
  think
• 7:01
  yet.
• 7:02
  Okay.
• 7:02
  I
• 7:02
  think
• 7:03
  that's
• 7:03
  coming.
• 7:03
  Okay.
• 7:04
  And
• 7:04
  I
• 7:04
  think
• 7:04
  we're
• 7:04
  all
• 7:05
  trying
• 7:05
  to
• 7:05
  figure
• 7:05
  out
• 7:06
  what
• 7:06
  are
• 7:06
  those
• 7:07
  pivot
• 7:07
  points
• 7:07
  and
• 7:08
  those
• 7:08
  additional
• 7:09
  enablement
• 7:10
  levels
• 7:11
  we'll
• 7:11
  be
• 7:11
  able
• 7:11
  to
• 7:12
  have
• 7:12
  with
• 7:12
  the
• 7:12
  customer.
• 7:13
  Yeah.
• 7:13
  But
• 7:14
  I
• 7:14
  don't
• 7:14
  see
• 7:14
  that
• 7:15
  today,
• 7:16
  really,
• 7:16
  with
• 7:17
  the
• 7:17
  rubber
• 7:17
  meeting
• 7:17
  the
• 7:18
  road
• 7:18
  on
• 7:18
  that.
• 7:19
  Is
• 7:19
  there
• 7:19
  anything
• 7:20
  that
• 7:20
  you
• 7:20
  think
• 7:20
  has
• 7:20
  to
• 7:21
  happen
• 7:21
  where
• 7:23
  you
• 7:23
  have
• 7:23
  greater
• 7:24
  confidence
• 7:24
  or
• 7:24
  you'd
• 7:25
  be
• 7:26
  feeling
• 7:26
  more
• 7:26
  compelled
• 7:27
  to
• 7:27
  kind
• 7:27
  of
• 7:28
  move
• 7:28
  that
• 7:28
  forward
• 7:29
  or
• 7:29
  tap
• 7:29
  a
• 7:30
  generic
• 7:30
  AI?
• 7:31
  I
• 7:31
  think
• 7:32
  it's
• 7:32
  really
• 7:33
  the
• 7:33
  commerce
• 7:34
  element
• 7:34
  has
• 7:35
  to
• 7:35
  catch
• 7:35
  up
• 7:35
  to
• 7:35
  the
• 7:36
  AI
• 7:36
  element.
• 7:37
  And
• 7:37
  to
• 7:37
  me,
• 7:38
  that's
• 7:38
  the
• 7:38
  gap
• 7:38
  that
• 7:38
  exists
• 7:39
  today.
• 7:39
  Especially
• 7:39
  in
• 7:39
  grocery.
• 7:40
  Especially
• 7:40
  in
• 7:41
  grocery.
• 7:41
  I
• 7:41
  mean,
• 7:41
  it's
• 7:42
  one
• 7:42
  thing,
• 7:42
  you
• 7:43
  know,
• 7:43
  in
• 7:43
  other.
• 7:43
  In
• 7:43
  other
• 7:44
  sectors,
• 7:44
  it's
• 7:45
  easier
• 7:45
  in
• 7:45
  some
• 7:46
  cases
• 7:46
  to
• 7:47
  really
• 7:47
  connect
• 7:47
  those
• 7:48
  dots.
• 7:48
  I
• 7:48
  think
• 7:48
  today,
• 7:49
  given
• 7:49
  the
• 7:50
  basket
• 7:50
  size
• 7:50
  we
• 7:51
  see,
• 7:51
  given
• 7:51
  the
• 7:51
  complexity
• 7:52
  of
• 7:52
  meal
• 7:52
  planning,
• 7:53
  people
• 7:53
  are
• 7:53
  looking
• 7:54
  for
• 7:54
  counsel,
• 7:54
  but
• 7:55
  they're
• 7:55
  not
• 7:55
  necessarily
• 7:56
  looking
• 7:56
  to
• 7:56
  take
• 7:56
  it
• 7:56
  that
• 7:56
  next
• 7:57
  step.
• 7:57
  I
• 7:57
  think
• 7:58
  once
• 7:58
  we
• 7:58
  figure
• 7:59
  out
• 7:59
  with
• 7:59
  our
• 7:59
  partners
• 8:00
  and
• 8:00
  others
• 8:01
  how
• 8:01
  that
• 8:01
  next
• 8:01
  step
• 8:02
  is
• 8:02
  going
• 8:02
  to
• 8:02
  be
• 8:02
  taken,
• 8:03
  I
• 8:03
  think
• 8:03
  that's
• 8:03
  really
• 8:03
  what
• 8:04
  then
• 8:04
  leads
• 8:04
  into
• 8:05
  how
• 8:05
  does
• 8:05
  it
• 8:05
  impact
• 8:06
  retail
• 8:06
  media,
• 8:06
  how
• 8:07
  does
• 8:07
  it
• 8:07
  impact
• 8:07
  broader
• 8:08
  e
• 8:08
  commerce,
• 8:08
  etc.
• 8:09
  Right.
• 8:10
  That
• 8:10
  makes
• 8:10
  sense.
• 8:10
  All
• 8:11
  right,
• 8:11
  so
• 8:11
  let's
• 8:11
  get
• 8:11
  you
• 8:11
  out
• 8:11
  of
• 8:12
  here
• 8:12
  on
• 8:12
  this.
• 8:12
  Couple
• 8:12
  more
• 8:12
  questions
• 8:13
  just
• 8:13
  to
• 8:13
  close
• 8:13
  things
• 8:13
  up.
• 8:14
  So
• 8:14
  we're
• 8:14
  at
• 8:14
  the
• 8:14
  Simba
• 8:15
  booth.
• 8:15
  You
• 8:15
  recently
• 8:15
  just
• 8:16
  announced
• 8:17
  or
• 8:17
  embarked
• 8:17
  on
• 8:18
  a
• 8:19
  partnership
• 8:19
  with
• 8:19
  them.
• 8:19
  So
• 8:20
  I'd
• 8:20
  love
• 8:20
  for
• 8:20
  you
• 8:20
  to
• 8:20
  touch
• 8:20
  on
• 8:20
  that
• 8:21
  in
• 8:21
  terms
• 8:21
  of
• 8:21
  the
• 8:21
  rationale
• 8:22
  there.
• 8:22
  And
• 8:22
  then
• 8:22
  also,
• 8:22
  like,
• 8:23
  what
• 8:23
  are
• 8:23
  your
• 8:23
  priorities
• 8:23
  for
• 8:24
  the
• 8:24
  next
• 8:24
  six
• 8:24
  months
• 8:25
  as
• 8:25
  you
• 8:25
  look
• 8:25
  to,
• 8:25
  you
• 8:26
  know,
• 8:26
  expand
• 8:26
  either
• 8:27
  on
• 8:27
  because
• 8:27
  it
• 8:27
  matters
• 8:28
  or
• 8:28
  any
• 8:28
  of
• 8:28
  the
• 8:28
  other
• 8:28
  topics
• 8:29
  we
• 8:29
  touched
• 8:29
  on
• 8:29
  today.
• 8:29
  Yeah.
• 8:30
  Well,
• 8:30
  I'll
• 8:31
  connect
• 8:31
  Simbi
• 8:31
  back
• 8:31
  to,
• 8:32
  you
• 8:32
  know,
• 8:32
  what
• 8:32
  is
• 8:32
  a
• 8:32
  top
• 8:33
  priority
• 8:33
  of
• 8:33
  ours,
• 8:34
  which
• 8:34
  is
• 8:35
  we
• 8:35
  want
• 8:35
  to
• 8:35
  be
• 8:35
  the
• 8:36
  best
• 8:36
  retailer
• 8:36
  we
• 8:37
  can
• 8:37
  be.
• 8:38
  And,
• 8:38
  you
• 8:38
  know,
• 8:38
  I've
• 8:38
  spent
• 8:39
  a
• 8:39
  lot
• 8:39
  of
• 8:39
  time
• 8:39
  over
• 8:39
  these
• 8:39
  last
• 8:40
  few
• 8:40
  days
• 8:40
  talking
• 8:41
  about
• 8:41
  the
• 8:41
  blocking
• 8:42
  and
• 8:42
  tackling
• 8:42
  that
• 8:43
  we
• 8:43
  need
• 8:43
  to
• 8:43
  do
• 8:43
  each
• 8:44
  and
• 8:44
  every
• 8:44
  day
• 8:44
  to
• 8:44
  be
• 8:44
  there
• 8:45
  for
• 8:45
  the
• 8:45
  customer.
• 8:45
  Right.
• 8:46
  You
• 8:46
  know,
• 8:47
  an
• 8:47
  example
• 8:47
  of
• 8:47
  that
• 8:48
  is
• 8:48
  big
• 8:49
  snowstorm
• 8:49
  coming
• 8:50
  to
• 8:51
  many
• 8:51
  of
• 8:51
  our
• 8:51
  markets
• 8:52
  here.
• 8:53
  We
• 8:53
  leaned
• 8:54
  in
• 8:54
  yesterday,
• 8:55
  very
• 8:55
  quickly,
• 8:56
  launched
• 8:56
  free
• 8:56
  delivery
• 8:57
  through
• 8:57
  the
• 8:57
  weekend
• 8:58
  across
• 8:58
  all
• 8:58
  of
• 8:58
  our
• 8:58
  markets
• 8:59
  for
• 8:59
  all
• 8:59
  of
• 8:59
  our
• 8:59
  customers
• 9:00
  as
• 9:01
  a
• 9:01
  way
• 9:01
  to
• 9:01
  be
• 9:01
  there.
• 9:02
  And
• 9:03
  I
• 9:03
  connect
• 9:03
  that
• 9:03
  back
• 9:04
  to
• 9:04
  we
• 9:05
  need
• 9:05
  to
• 9:05
  be
• 9:05
  able
• 9:05
  to
• 9:05
  act
• 9:06
  quickly
• 9:06
  inside
• 9:07
  of
• 9:07
  the
• 9:07
  market.
• 9:07
  Simbee
• 9:08
  is
• 9:09
  an
• 9:10
  example
• 9:10
  of
• 9:10
  a
• 9:10
  partner
• 9:11
  who
• 9:11
  is
• 9:12
  allowing
• 9:12
  us
• 9:12
  to
• 9:13
  really
• 9:13
  get
• 9:13
  a
• 9:13
  whole
• 9:13
  new
• 9:13
  level
• 9:14
  of
• 9:14
  insight
• 9:14
  and
• 9:14
  data
• 9:15
  in
• 9:15
  terms
• 9:15
  of
• 9:16
  where
• 9:16
  the
• 9:16
  gaps
• 9:16
  are
• 9:17
  inside
• 9:17
  of
• 9:17
  a
• 9:17
  store
• 9:18
  in
• 9:18
  real
• 9:18
  time
• 9:19
  and
• 9:20
  being
• 9:20
  able
• 9:20
  to
• 9:20
  connect
• 9:21
  that
• 9:21
  back
• 9:21
  to
• 9:22
  our
• 9:22
  supply
• 9:23
  chain,
• 9:23
  being
• 9:23
  able
• 9:24
  to
• 9:24
  connect
• 9:24
  that
• 9:24
  back
• 9:24
  to
• 9:25
  our
• 9:25
  operations
• 9:26
  teams,
• 9:26
  our
• 9:26
  merchants,
• 9:27
  how
• 9:27
  we're
• 9:28
  thinking
• 9:28
  about
• 9:28
  marketing,
• 9:30
  all
• 9:30
  of
• 9:30
  those
• 9:30
  dynamics,
• 9:31
  dots
• 9:31
  need
• 9:31
  to
• 9:31
  be
• 9:31
  connected,
• 9:32
  and
• 9:33
  SYMBI
• 9:33
  is
• 9:34
  helping
• 9:34
  us
• 9:34
  do
• 9:35
  that.
• 9:35
  We've
• 9:35
  actually
• 9:35
  been
• 9:35
  partnered
• 9:35
  with
• 9:36
  Simbi
• 9:36
  for
• 9:36
  a
• 9:36
  long
• 9:36
  time
• 9:38
  in
• 9:38
  a
• 9:38
  pilot
• 9:39
  fashion,
• 9:39
  and
• 9:40
  we're
• 9:40
  excited
• 9:40
  about
• 9:40
  the
• 9:41
  prospect
• 9:41
  of
• 9:41
  how
• 9:41
  do
• 9:41
  we
• 9:42
  expand
• 9:42
  that
• 9:42
  out.
• 9:43
  But
• 9:44
  it
• 9:44
  really
• 9:44
  comes
• 9:44
  back
• 9:45
  to
• 9:45
  operational
• 9:46
  rigor.
• 9:47
  Take
• 9:47
  a
• 9:47
  weekend
• 9:48
  like
• 9:48
  we're
• 9:48
  about
• 9:48
  to
• 9:49
  have.
• 9:49
  How
• 9:50
  do
• 9:50
  we
• 9:50
  equip
• 9:51
  our
• 9:51
  stores
• 9:52
  with
• 9:53
  the
• 9:53
  most
• 9:53
  information
• 9:54
  that
• 9:54
  they
• 9:54
  can
• 9:54
  have
• 9:55
  so
• 9:55
  that
• 9:55
  they
• 9:55
  can
• 9:55
  be
• 9:56
  there
• 9:56
  for
• 9:56
  the
• 9:56
  customer?
• 9:57
  And
• 9:57
  that's
• 9:58
  what
• 9:58
  Simbi's
• 9:58
  doing.
• 9:58
  There's
• 9:59
  a
• 9:59
  whole
• 9:59
  host
• 9:59
  of
• 9:59
  partners
• 10:00
  that
• 10:00
  are
• 10:00
  in
• 10:00
  a
• 10:00
  similar
• 10:01
  space
• 10:01
  for
• 10:01
  us.
• 10:02
  Yeah,
• 10:02
  especially
• 10:02
  having
• 10:03
  that
• 10:03
  inventory.
• 10:03
  Visibility
• 10:04
  becomes
• 10:04
  even
• 10:05
  more
• 10:05
  critical
• 10:05
  when
• 10:06
  people
• 10:06
  can't
• 10:06
  get
• 10:06
  out
• 10:07
  into
• 10:07
  the.
• 10:08
  Out
• 10:08
  into
• 10:09
  the
• 10:09
  stores
• 10:09
  because
• 10:10
  of
• 10:10
  the
• 10:10
  weather.
• 10:11
  Well,
• 10:11
  Justin,
• 10:12
  always
• 10:12
  a
• 10:12
  pleasure
• 10:13
  to
• 10:13
  have
• 10:13
  you.
• 10:13
  Thank
• 10:13
  you
• 10:14
  so
• 10:14
  much
• 10:14
  for
• 10:14
  giving
• 10:14
  us
• 10:15
  your
• 10:15
  time
• 10:15
  here
• 10:15
  at
• 10:15
  fmi.
• 10:16
  Happy
• 10:16
  to
• 10:17
  thank
• 10:17
  you
• 10:17
  again
• 10:17
  to
• 10:18
  Simbi
• 10:18
  for
• 10:18
  helping
• 10:19
  us
• 10:19
  bring
• 10:19
  you
• 10:19
  these
• 10:20
  interviews
• 10:20
  all
• 10:21
  week
• 10:21
  long.
• 10:21
  And
• 10:22
  until
• 10:22
  our
• 10:23
  next
• 10:23
  interview,
• 10:24
  be
• 10:24
  careful
• 10:24
  out
• 10:24
  there.