Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Luxury Brands Weaponize Price Increases
We dive into the counterintuitive economics of luxury pricing, using LVMH and Rolex as case studies to show how raising prices actually boosts demand. We explore Veblen goods, the psychology of exclusivity, and why discounting is a death spiral for premium brands. Plus, we break down how this strategy impacts consumer behavior in 2026.
#LuxuryEconomics #VeblenGoods #PricingStrategy #LVMH #Rolex #BrandEquity #ConsumerPsychology #PremiumPricing #ScarcityMarketing #StatusSignaling #DemandCurves #B2CBusiness #FexingoBusiness #BusinessPodcast #FinanceInsights #MarketingTactics #RetailTrends…
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