Latest / Love Conquers Fear / #38: What Extreme Environments Can Teach Us About Courage, Curiosity, and Safety – Sam Cossman
Transcript
- 0:00You know, I had a lot of feelings while I was down in
- 0:01this environment. You know, some of these projects
- 0:03would last well over a month where we essentially lived
- 0:05inside the volcano for extended periods of time.
- 0:07I remember a feeling in between the moments of like exhilaration
- 0:10and fear. Of course, all of those things.
- 0:13You are a speck. You're very acutely reminded of
- 0:16that in a place like that, inside the earth, looking out,
- 0:19there was a oneness in that, you know, something very profound.
- 0:22There was a sense of gratitude, not just being among the few
- 0:25people to stand in a place like that, but also just to be alive,
- 0:28because you're very reminded of the fragility of your life when
- 0:31you're in a place like that. Welcome back everybody to the
- 0:36Love Conquers Fear podcast. I'm going to give a short intro
- 0:40this time gave gave the long one last time of all the different
- 0:44things going on. One of the things that I'm doing
- 0:47here in 2026 with my theme being embodiment is I mentioned I'd be
- 0:54revisiting my favorite books of 2025.
- 0:57I read probably over 55 books in 2025.
- 1:01Really all these amazing books on AI, consciousness,
- 1:05spirituality, quantum physics, and some other topics as well.
- 1:09Some couple of novels. As you know, I've talked about
- 1:11Dan Brown's The Secret of Secrets on here.
- 1:14I'm diving back into The Seat of the Soul by Gary Zhukov and
- 1:19that's a spiritual classic. The forward to that is written
- 1:23by Oprah Winfrey for the 25th anniversary, and Gary Zhukov
- 1:28also writes a new Ford for the 25th anniversary.
- 1:31And and it's just a amazing book.
- 1:34And and it's a really interesting one to think about
- 1:37right now because, you know, the world is in a state where
- 1:41there's a lot of focus on external power.
- 1:43You know, as I've covered in this podcast many times before,
- 1:48you know, we have around 50 times the amount in the world of
- 1:52nuclear weapons that it would take to destroy all medium to
- 1:56large sized cities in the world, send the world into a nuclear
- 1:59Holocaust for a decade, darken the skies and kill, you know,
- 2:04billions and billions of humans and untold numbers of animals as
- 2:10well. And this is a time in the world
- 2:14where there's a lot of focus on this external power.
- 2:18And the sea of the soul is all about cultivating authentic
- 2:23power, which comes from evolving beyond the five sensory human,
- 2:29as he calls it, into multi sensory human.
- 2:33And it really dives deep on leading from the heart, the
- 2:38shift that's undergoing in our evolution.
- 2:41You saw an episode that I did with Chris Baish where we talked
- 2:46about the shift underway right now evolutionarily with
- 2:52humanity. And, you know, a lot of these
- 2:55books really sync well with each other because I think there is a
- 2:58universal truth. So I would very much encourage
- 3:01you. You know, Carrie Sue Cobb was a
- 3:03recluse living in the forest, didn't even have a, you know,
- 3:10ATV. And Oprah Winfrey was so moved
- 3:13by his book that she found out how to get a hold of him and
- 3:19ultimately, you know, gave him a huge audience.
- 3:23He became very popular after being on her show.
- 3:26I think. I think she said it was
- 3:27something like 36 times and it really changed her entire life.
- 3:32And I'll tell you, it'll change your life too.
- 3:34If you embody what's in that book, then it'll help you have a
- 3:40heart shift. And it's written by a guy that
- 3:42would consider to be a real prophet.
- 3:44You know, one of my goals here in 2026 is just like I had Chris
- 3:48Bache on the podcast as as someone who I had read his book
- 3:53twice last year. I'm reaching out to Gary Zukov
- 3:58and we'll see what happens there, right?
- 3:59It's a stretch, but you never know.
- 4:02And there are a lot of people in the spirituality space that are
- 4:08hoping that business and capitalism will also have the
- 4:12hardship needed so that we make it to this age of abundance for
- 4:15all. So I promise to keep this short.
- 4:18I'm going to dive right in. I've got a guest today that is
- 4:24one of the great entrepreneurs that Deborah and I have invested
- 4:27in via our family office. And he is a really extraordinary
- 4:33human being with extraordinary story that got him to be doing
- 4:38what he's doing today. So welcome.
- 4:39Sam Kosman. Thank you so much, Brett.
- 4:41Yeah, great to be here with you. What?
- 4:42What an honor to have you here. It's, it's wonderful to be here
- 4:45and, and I, I love the work that you're doing and I and I'm, I'm
- 4:50grateful to be in your orbit. So thank you for having me on.
- 4:53Well, I, I, I knew that Deborah and I needed to invest in you
- 4:58when, when I ultimately found out what you're doing with
- 5:01firefighters to really not just save their lives, but save the
- 5:04lives of the people that they're trying to save.
- 5:07And so you have a very, in a very incredible way that you
- 5:13that you got to that. Why don't we start back at
- 5:17volcano diving? It's, it's a, it's kind of hard
- 5:20to believe that you did that and that you're sitting here alive
- 5:23in front of me today. And I know that that was kind of
- 5:26a viral moment for you back in the day.
- 5:29Yeah. And people, people ask me that
- 5:31question a lot. They they are curious to know
- 5:34why would one would even find themselves in in the heart of an
- 5:37active volcano and what would compel someone to do that.
- 5:40And it's interesting, I would say at the core of it, the
- 5:43answer to that lies with just a very, you know, human quality,
- 5:47which is curiosity. And that's something that, of
- 5:50course, as a, as someone who's now 44 years old is evolved, you
- 5:55know, in terms of the, the quality itself.
- 5:57But I had that since I was a kid.
- 6:00I grew up in and in Georgia on some land, and I have a twin
- 6:04sister. So she and I would often find
- 6:06ways of entertaining ourselves and our childhood, which usually
- 6:09involved exploring the, you know, the woods behind our
- 6:12house, finding little things to float on and floating down the
- 6:16river, you know, from very early, early days.
- 6:20And looking back, I attribute some of my adventurous spirit to
- 6:23to those little moments. But as I got older, you know, my
- 6:29parents really instilled a desire to travel, see the world.
- 6:33And it wasn't until I did that, you know, in college that I
- 6:35started to really understand, you know, the inequities of the
- 6:39world. And, and that I would say I
- 6:45shined a light on some of the challenges that I thought, you
- 6:48know, as a, as a human growing up in this developing part of
- 6:51the world, you know, I felt a sense of responsibility to, to
- 6:56somehow make the world a better place.
- 6:57I didn't know exactly what that was going to be.
- 6:59But as a, as a young person, I pursued adventure, something
- 7:03that kind of made me feel alive inside.
- 7:06I love the idea of just getting out, learning about new places,
- 7:09coming back with stories and things to share.
- 7:12And I would say maybe in the early days, it was somewhat, you
- 7:17know, selfishly motivated, But over time, I realized that the,
- 7:23the value of going to these places to pursue adventures were
- 7:29much bigger than myself. And at, at one point I, I had a
- 7:34chance to go to a volcano. That was, it was part of the
- 7:41project that I put together as as part of an earlier startup
- 7:43that I had done. And it was, it was in a part of
- 7:48the world that I'd heard about just literally through a book.
- 7:51But it sounded like a real life Mordor, you know, this place
- 7:53that had this. Mordor from Lord of the Rings.
- 7:56From Lord of the Rings, Yeah, and.
- 7:59My favorite book ever. OK, so no, I should have called
- 8:01you back then. I I got to go as a pretty much
- 8:06as a film extra. I was, I kind of helped incubate
- 8:09this adventure idea and BBC picked it up as a film, as a
- 8:13film job. They funded it.
- 8:16And I found myself sitting at the top of a volcano in the
- 8:19middle of the Pacific Ocean on an island nation called Vanuatu.
- 8:23And I don't know if I fully appreciated what I got myself
- 8:27into until I was standing at the edge of this crazy volcanic
- 8:31Cliff. But deep inside the volcano was
- 8:35one of the world's only lava lakes, which I just found so
- 8:37fascinating. Like a lake of lava.
- 8:39Yeah, this the size of an ocean. It seemed 400 meters down inside
- 8:45this volcanic shaft. And I, yeah, the idea of, of
- 8:52seeing the forces underneath our, you know, feet that are
- 8:55usually invisible and having it like a perception of, of what
- 8:59would otherwise be just theoretical is such a exciting
- 9:02thing to be able to see with your own eyes.
- 9:04So that was why I was motivated to go there.
- 9:07Bbci think got nervous about the idea of going down to the shore
- 9:12of this lava lake, which is a very unusual and unpredictable
- 9:15phenomenon. There's only a few of them in
- 9:16the world and so they left all their gear and got a few shots
- 9:21from the top and left so some friends they were.
- 9:23They were worried just about filming that period.
- 9:26Yeah, from halfway in, much less going all the way in.
- 9:29Long story short, that that resulted in a couple of friends
- 9:33that I was there with deciding to go into this crater, which
- 9:37very few people had gone into, to the bottom of, and go and
- 9:42check it out, explore it, learn about it, experience it.
- 9:46So it was a somewhat harrowing descent down to this, this very
- 9:50remote place. And of course, I was reveling in
- 9:55the excitement of it all, of just being in this remarkable
- 9:59place that so few people get a chance to see with their own
- 10:01eyes. But I thought it would be a
- 10:02great story to tell and to share some of what I've learned about
- 10:05being in a place like that. And so I made it.
- 10:07I made a little video, I've never made a video before, but I
- 10:12captured some footage with the thought that maybe I would piece
- 10:14them in together. And on the return I I wind up
- 10:19opening up my laptop and making a little.
- 10:22I think what wound up being a 2 minute video, the first one I'd
- 10:25ever made and I created a YouTube account just to post it
- 10:28because I had nowhere else to put it with the idea of sending
- 10:30the link to my mom and I. I went to bed that night after I
- 10:35arrived back in the United States and I got a a call from
- 10:38Good Morning America asking if I had seen, you know, my account
- 10:44and what had happened overnight. And much to my surprise, people
- 10:46took an interest in it. And there were millions of
- 10:48people that had clicked on that link, right.
- 10:51And so that was kind of the, the first moment that I realized
- 10:56this thing that I loved doing. Others found it interesting.
- 11:00And and it was kind of a moment of authenticity, which is AI
- 11:03think a word that you just used that I that I connect with.
- 11:08I think a lot of people tend to gravitate in their life to
- 11:14whatever, you know, the external world thinks they should be
- 11:18doing at a given moment. And a lot of young people are
- 11:22not quite sure how to turn their passions into an actual business
- 11:26of sorts. But it was a lesson to me that,
- 11:31you know, if you actually, you know, follow your passions,
- 11:34whether you try to turn them into a business or not, some
- 11:36amazing things can happen. And for me, that was getting the
- 11:39attention of the world and getting the opportunity to do a
- 11:42lot more of that kind of thing, which I did for a number of
- 11:44years after that. I mean, there's a lot of prep
- 11:46that goes into not, you know, extinguishing yourself in terms
- 11:53of going into a volcano. And you know, one, one of the
- 11:56one of the things that comes to mind is, you know, Alex Hannold
- 12:00is we're as we're recording this is about to free solo, a
- 12:04building in Taipei does that Friday and as a live Netflix
- 12:08event. So that'll already be be done by
- 12:11the time this goes live. But I'll never forget, you know,
- 12:14watching Free Solo and the 60 minutes on Alex Handel before
- 12:21that and and then being at Ted and seeing him speak at at the
- 12:26Ted conference about the movie Free Solo.
- 12:29And he's like, he's fuller alert.
- 12:31I survived, right? And one, one of the big points
- 12:35he made at that Ted conference in his Ted talk is that he
- 12:41practiced that 100 times before doing it as a free solo.
- 12:46So he, he, he was really giving a talk where it's all about
- 12:50preparation. So how do you prepare to go into
- 12:53a volcano like that and know that you're going to, well, I
- 12:56hope you know, I guess know you're going to survive.
- 12:59I'll, I'll, I'll say it like that.
- 13:00Yeah, Yeah, it's a it's a fair question.
- 13:03And, and I would, I'll answer it by maybe bringing up kind of
- 13:08talking about it from a different perspective.
- 13:09The thing that I so that that first volcano that I went to in,
- 13:13in Vanuatu is really my, my foray into, you know, exploring
- 13:16more regions like this. And I found that people were so
- 13:20fascinated by it. And it was largely driven by the
- 13:22fact that there's still such a misunderstood phenomenon.
- 13:25And they're all over the world and they pose danger and they,
- 13:28they, they are destroyer creators.
- 13:30There's this great paradox about volcanoes that I think people
- 13:32have been, you know, I've never met a young person or an older
- 13:36person that what didn't have an equal fascination with these,
- 13:38you know, natural wonders. And so for me, that was the
- 13:43stepping stone to pursuing more of that, but less about less
- 13:47from the perspective of actually just getting the thrill of being
- 13:51in this otherworldly place and more from the perspective of
- 13:54what can we learn about it and how can humanity benefit from
- 13:57that? And to do that, I, I realized
- 14:00that, you know, it's not really a solo effort, you know, while
- 14:04we were descending into, you know, extreme environments and
- 14:07they were very technical climbing aspects to it.
- 14:11And a lot of, you know, a lot of earth science elements that
- 14:16needed to be navigated. It was as much about identifying
- 14:19the right team and the right skill sets to pair together.
- 14:22And in many cases, they were ones that had never been brought
- 14:25together to deliver something of value to come away with.
- 14:29Some some, you know, not just the story, but knowledge.
- 14:32And, and so to answer your question directly, obviously I,
- 14:37you know, I spent a lot of time outdoors climbing,
- 14:42understanding, you know, how your technical equipment that
- 14:45would be required to descend into, into environments like
- 14:48this and to survive, knowing there's all kinds of dangerous
- 14:51gases and things of that nature. So there's definitely an element
- 14:54of preparation with equipment, but it's, you know, the way in
- 14:59which you would prepare often times came down to what we were
- 15:03trying to achieve. And with that first Vanuatu
- 15:08project, that was the first of a number of projects that I did.
- 15:12And they all had a different band, a different objective.
- 15:17And depending upon what we were trying to achieve, we would
- 15:19prepare in different ways. I'll give an example of that.
- 15:22So one of the last projects I did was in was in Nicaragua.
- 15:27And I don't actually know if I've ever told this story out
- 15:31loud or, you know, on camera, but that was it was an
- 15:35interesting origin. The short version of that is
- 15:38that someone reached out to me while I was doing another
- 15:42project in Guatemala. It was an e-mail that I received
- 15:44with an incredible video of a what looked like a, a, a lava
- 15:48waterfall. And it was from a concerned
- 15:51Nicaraguan citizen who said this just emerged practically in my
- 15:56backyard. I'm in a town with, you know,
- 15:59over 1,000,000 people. And a lot of people are
- 16:02concerned about this thing that he's kind of awoken, if you
- 16:05will. So I was, I was given the an
- 16:09e-mail address and told not, you know, to communicate where I got
- 16:11it from. And I didn't know whose e-mail
- 16:13address it was, but I was told that that person could help me
- 16:16pull something together to help understand more about what was
- 16:19being what was causing this kind of volcanic eruption, that it
- 16:22sprung to life after hundreds of years.
- 16:25And it turns out that that that e-mail address was to the
- 16:29president and, and first lady of Nicaragua, who after a couple
- 16:34weeks, surprisingly responded to my e-mail and invited me to come
- 16:37and do a, a recce to see, you know, what could we learn about
- 16:41this place? And it led to an expedition
- 16:44where we were developing a proof of concept early warning system,
- 16:51looking at volcanoes as instead of just like through a singular
- 16:54lens of seismology or some other kind of very narrow field of
- 16:57science. We were looking at it across the
- 16:59whole spectrum of, of, of phenomenon, which was much more
- 17:05cross cutting. And you know, this was some
- 17:07years ago, but it was, I would say before the whole AI
- 17:10revolution really kind of exploded.
- 17:13But the idea was to like like a human would go into a, to a
- 17:16doctor and say I have something systemically wrong with me.
- 17:19They wouldn't just check your temperature or look in your ear.
- 17:21They would do a whole holistic work up.
- 17:24And that was kind of what was missing in the field of volcanic
- 17:27science that we thought would be quite interesting.
- 17:30To do that, of course, we needed to pull together all these
- 17:32people who had never been inside active volcanoes.
- 17:36We needed to get pieces of equipment that were hundreds of
- 17:39pounds down to the bottom of the, of the the shore of these
- 17:42lava lakes, which were hundreds of meters down in these inverted
- 17:46walls that you couldn't just propel down into and say to
- 17:50prepare for something like that. It was less about, you know,
- 17:53propelling and climbing and more about ingenuity of, of
- 17:57developing, you know, zip lines to the bottom of very active
- 18:01volcanoes, which had never been done before.
- 18:04So the preparation there involved working with civil
- 18:07engineers, working with firefighters, working with rope
- 18:11access technicians to think about, you know, how would we,
- 18:15you know, bring all these people that needed to do the work that
- 18:18we are doing down there seamlessly and be able to
- 18:21extract them out quickly in the event of a, of a crisis of some
- 18:25kind. So, you know, I think there's,
- 18:29there's kind of the internal preparation and then there's the
- 18:33external preparation. And internally, I think it's
- 18:37very, very similar probably to what Alex and others, you know,
- 18:41go through, which is, you know, mentally manifesting things and
- 18:46practicing things mentally and of course sharpening your skills
- 18:51and, you know, harnessing the the power of of staying calm
- 18:56under stress. But externally there's a lot of
- 18:59factors as well that have to do with building teams and thinking
- 19:02cross disciplinary and you know, thinking really outside the box
- 19:06and like keeping that that stored really sharp as well.
- 19:11So yeah, there's a range of things and every project was
- 19:13somewhat different, but the through line there was to your
- 19:17point, be prepared for anything. Have a plan.
- 19:21Things will always not go exactly as you imagine they
- 19:24would. So have a plan AB and C and and
- 19:29then have the right people around you.
- 19:31What? What type of equipment do you
- 19:34have to wear to make sure that it can withstand that type of
- 19:38heat? I mean, I can't even imagine
- 19:40like how, how, how hot are we talking about as you go?
- 19:43The service of lava is about 2500°F, so it's, it's warm.
- 19:48Interestingly, it's actually not that much different than being,
- 19:52you know, at the edge of a being, you know, in the heart of
- 19:55a fire and a fully involved, you know, house fire, for instance,
- 19:58that the temperatures are actually not that dissimilar.
- 20:02So that's obviously very hot. You know it's hot enough to.
- 20:04To melt metal and and you know when you see lava, it's
- 20:09something that always surprises people it surprised me was that
- 20:12lava. It looks especially when you go
- 20:13to a lava lake where there's there's quite literally, it
- 20:16looks like the Bellagio fountain, except it's made of
- 20:19fire and. Not to be touched out.
- 20:22Not to be touched. It looks like a fluid, but it is
- 20:26the density of rock. It is a solid and, and so part
- 20:32of the issue is the temperature because if that comes into
- 20:34contact with you or your equipment, obviously will
- 20:36instantly melt or compromise it. But also, you know, it's, it's
- 20:41the same density as rock. So what may look like a little
- 20:43splash might also be a big boulder coming your way, right?
- 20:47The temperatures are, are, are they kind of fall off as a
- 20:51function of distance and, and something that might, you know,
- 20:54impede that the radiant energy that's coming out.
- 20:56So there's a rock between you and the lava.
- 20:59The temperatures fall off precipitously, you know, very
- 21:01quickly, linearly. So if you could find, you know,
- 21:05something to block yourself from the radiant energy, you know, by
- 21:08ducking behind something, you could actually get very close
- 21:11with just modern firefighting equipment.
- 21:14We we would use these these silver suits that you might have
- 21:16seen in some of the National Geographic videos.
- 21:19Yeah, we'll, we'll include some links in the in the podcast
- 21:22notes. Yeah.
- 21:22OK, great. Yeah.
- 21:23And, you know, it's interesting because a lot of what we would
- 21:25use would come, you know, from other industries.
- 21:28And, and I, I love that idea because that's like the very
- 21:30definition of innovation in a way, you know, just repurposing
- 21:34existing things to kind of forge, you know, new ideas.
- 21:38And in order for us to gain access to these environments, we
- 21:42had to use equipment that was designed for steel mill workers
- 21:46or, you know, aviation firefighters.
- 21:48And the silver suits were, were one of those examples.
- 21:53So we had those, they were just thin aluminum, aluminized steel,
- 21:59and they had different materials inside that were, you know,
- 22:02thermally resistant things like Nomacs that again, are used
- 22:06across industry. And there were some visors that
- 22:09had, you know, gold plated material to reflect a lot of the
- 22:12radiant light and energy that would come your way.
- 22:14At the end of the day, it's still very hot, you know, and if
- 22:17you got really close, as we did, yeah, you're feeling it and, and
- 22:22it's, it's, it's hot from the outside, but it's also extremely
- 22:26hot from the inside. So we would, you know, we, we've
- 22:29at times used some of the cooling systems that are used by
- 22:31NASA astronauts. And, you know, the goal being
- 22:34to, you know, continue to be able to do the work without
- 22:37being exhausted or, or, you know, have your physiological
- 22:41condition compromised. Because once you're in there,
- 22:44you're, you're in there for 8 hours.
- 22:46It's a it's a long journey in and a long journey out.
- 22:49Really. So it takes it takes that long
- 22:51to just descend and then come come back up.
- 22:53Yeah, the ascent was usually longer.
- 22:56Dropping in was, you know, gravity is kind of on your side,
- 22:58right, Right. And some of the projects we
- 23:01would use these, these motorized ascenders that kind of look like
- 23:04a little motorcycle of sorts, gas powered systems that you'd
- 23:07start up like a lawn mower and turn with a throttle and
- 23:10basically climb your way out. And you needed them because the
- 23:13walls were inverted. You couldn't just walk down.
- 23:16They were, you know, oriented in that manner.
- 23:20Then other times we were using the zip lines that we
- 23:22instrumented and but they were always manually driven.
- 23:26And so we had people at the top hoisting, yeah, which required
- 23:29big crews of strong people to to to pull you out one at a time.
- 23:34And and yeah, it was a long distance.
- 23:35So a lot of I. Mean the videos we'll we'll
- 23:38share in the notes are just mind blowing.
- 23:40You know, it's seeing it as an observer is just like it's it's
- 23:46hard to even fathom. And I I absolutely love nature,
- 23:50love going on hiking trips with my wife Deborah.
- 23:53What was the most beautiful moment as you're doing this
- 23:58where you just have to be? I'm sure you're just in a place
- 24:01of absolute awe and wonder. It even like here I am, Sam
- 24:07doing this and seeing this, this lava lake, you know, flowing.
- 24:14I mean, what were what were some of those moments?
- 24:17I, I, you know, I had a lot of feelings while I was down, down
- 24:19in this environment. And at times we, you know, some
- 24:23of these projects would last, you know, well over a month
- 24:25where we essentially lived inside the volcano for extended
- 24:28periods of time. And then there were other times
- 24:31where it was just a, you know, kind of surgical strike.
- 24:35And, you know, we had to come out for a variety of reasons.
- 24:39But I, there were some moments there that I, I remember, I
- 24:43think you described it well. I remember kind of feeling in
- 24:47between the moments of like exhilaration and, and, and fear,
- 24:52of course, all of those things, you know, no one would not be
- 24:55fearful in an environment like that.
- 24:56It is you are a speck, you know, and it and there's you're very
- 25:04acutely reminded of that in a place like that.
- 25:06So perhaps that might be one of the distinct feelings that I
- 25:10remember having. And later I did some research on
- 25:13that feeling that I had and, and I discovered that it was it's
- 25:16also a feeling that, you know, many astronauts feel when
- 25:19they're looking down at the pale blue dot and they see every,
- 25:24everything that ever was in one little speck.
- 25:26I mean, our whole Galaxy is a speck in the entire vast
- 25:29universe, correct? That, as far as we know, is
- 25:31infinite. That's right.
- 25:32And, and perhaps, you know, theoretically you can imagine
- 25:35yourself out there looking in, but you know, astronauts,
- 25:38obviously, as they're sitting in the ISS looking down at Earth,
- 25:41they, they're left with their thoughts for a long time.
- 25:43And that, that phenomena apparently was called the
- 25:45overview effect, where they have this sensation of, of smallness,
- 25:50but in an inspirational kind of way.
- 25:52And I, I remembered feeling that way, but maybe to some degree
- 25:55like the inverse, being inside instead of outside, you know,
- 26:02inside the earth looking out was, was there was a oneness in
- 26:06that, you know, something very profound and you know,
- 26:14definitely it definitely was awe, awe inspiring.
- 26:17There was a sense of gratitude, I would say, from not just being
- 26:20among the few people to stand in a place like that and actually
- 26:23get to feel that, share those those feelings, but but also
- 26:27just to be alive, you know, because you're very reminded of
- 26:32the fragility of your life when you're in a place like that.
- 26:35Like you could literally be taken away in the moment.
- 26:38And I think that that kind of begs a bigger question, which is
- 26:41like, why would you put yourself in a place like that ever?
- 26:44You know, who would? It's like the Darwin Award, you
- 26:46know, someone jumps into a volcano.
- 26:49But it's for me, the theme, you know, in my life has been pretty
- 26:53constant and I've never quite reverse engineered exactly where
- 26:58this came from. But I think it was probably from
- 27:00a, a, a whole a sampling of different influences, including
- 27:04those of my parents who spent, you know, their careers doing
- 27:08things that they loved that were to the betterment of, of humans
- 27:10in one little way or another. My mom was a was AI call her a
- 27:16baby whisperer. She was a nurse practitioner,
- 27:18lactation consultant. She loved helping new mothers
- 27:21for their first month of life, which was so, so important.
- 27:24And as a father, he's been through that.
- 27:26Now I I've come to appreciate the role that she's played.
- 27:28But she loved it. And my dad was, was always about
- 27:34education and reading and books and sharing of ideas and wind up
- 27:40spending 30 years of his career building a bookstore that was
- 27:43kind of a cultural hub for young people in a place that didn't
- 27:46have much of that, you know, in North Georgia.
- 27:49How cool. And so I, I remember growing up
- 27:52feeling like, OK, that's what life is supposed to be.
- 27:54You know, you're supposed to create something that you're
- 27:55passionate about that helps other people.
- 27:57And I never really put too much thought into it.
- 28:00I never marinated on that. But I I think just to kind of
- 28:03seeped in over the years. Well, you're raised that way.
- 28:06I mean, all the, all the books I've read on spirituality, they
- 28:10all, they all sink at a common root, which is, you know, you
- 28:15have to develop yourself to be the embodiment of love,
- 28:19conquering fear. And then you can help others do
- 28:24that. And then humanity is sins.
- 28:25But the the highest form of service that you can do in a
- 28:28lifetime is service to humanity, especially selfless service to
- 28:34humanity. Yes.
- 28:35And I, I totally agree. As a young person, I didn't know
- 28:40exactly personally, I didn't know what that would form that
- 28:43would take. But one of the lessons that I, I
- 28:46think I emulated from my parents was just finding something that
- 28:49you really enjoy with the thought that if you enjoy it,
- 28:54you'll get good at it. And if you get better than
- 28:56anybody at it, you'll excel in it.
- 28:58And if you excel in it, then you have power to be able to affect
- 29:01real change. And, and that was kind of a
- 29:03through line, I guess in my, in my life.
- 29:05But the, the, the basis of it was always, once you achieve
- 29:09those three things, you can actually help people.
- 29:11And so for me, I think, you know, I started off loving
- 29:16adventure and exploration. And I later realized that there
- 29:20was so much of the world that we didn't yet understand.
- 29:22And yet we live in this amazing time of abundance where, you
- 29:25know, new technologies were emerging that would allow us to
- 29:29learn about the world in new ways that we hadn't seen before.
- 29:33And I remember going to, you know, as I got more into this
- 29:37world, I, I went to the Explorers Club and, you know,
- 29:41there's a lot of old white men sitting around.
- 29:43And, and not to knock the, the organization, actually it's,
- 29:46it's transformed into very exciting ways, I think as a, as,
- 29:49as the years have gone by, But it's, I, I remember hearing the
- 29:56thought that, you know, so much as we've kind of already seen
- 29:59and seen it all and done it all and.
- 30:02No, we're we're not even close. We're bare.
- 30:03And yeah, my conclusion is that we're barely scratching the
- 30:05surface. And I think as technology makes
- 30:07its way into people's hands and you were thinking about new ways
- 30:10of using it, like there's just so much to be done.
- 30:14And, and so as I, as I wound up getting, you know, deeper into
- 30:20this world, I realized perhaps I can combine my love for, you
- 30:24know, discovery and, and the curiosity that underpins that.
- 30:27And, and you kind of overlay that to problems in the world.
- 30:32And that became that kind of through line as I did more and
- 30:35more projects, because I later discovered that there were
- 30:38hundreds of million, like 800 million people in the world that
- 30:40that lived exposed to volcanic threats, which is just one
- 30:44little sliver of, you know, problems related to earth
- 30:47science and volcanoes. But that's a big number.
- 30:50That's a big number. Yeah, that caught my attention.
- 30:55I never thought that I was going to and I still don't think that
- 30:57I'll, I'll ever, you know, plug a volcano and prevent it from
- 31:01from exploding. But if we can understand these
- 31:03these phenomenon more than we can take steps to kind of avoid
- 31:06crisis and we can improve livelihoods and we can.
- 31:10And that was kind of always the thinking around like taking on
- 31:12these projects. So kind of coming full circle to
- 31:15the topic of preparation and, you know, justification for even
- 31:20being in a place like this. It always was underpinned by
- 31:24this idea of, you know, I'm just one life and I don't have a
- 31:28death wish by any means. I was always, you know, as much
- 31:31as. Anyone doesn't either.
- 31:32Yeah, Yeah, I would. I would imagine so.
- 31:35He's got a child and he's got a lot of reasons to live.
- 31:37And I felt this. I feel the same way.
- 31:39But the calculus for me was if I going into a place like this, I
- 31:44could actually have an outsized impact and I can do it
- 31:47moderately, you know, safely. And that's a subjective term,
- 31:50but then the costs are dramatically outweighed by the
- 31:55potential benefits. And then your fear kind of fades
- 31:59away when you think about all the good that can come from
- 32:01something. So that was kind of what was
- 32:03going through my head a lot of the times when I was in this
- 32:05crazy hostile places was what a privilege it is to be in a place
- 32:10like the seeing these forces that are these invisible things
- 32:13that we read about in books. But so if you get a chance to
- 32:15see while doing something so, you know, with so much gravity,
- 32:20you know, and, and with so much potential human positive human
- 32:23impact, it was always, yeah, there was a, there's a, a level
- 32:29of, of gratitude, you know, that came from it.
- 32:33I also remember some specific moments as I was descending in
- 32:37on the zip line, just looking around and almost feeling like
- 32:43transported because you know, by this time that that the sun had
- 32:47fallen and the illumination of the lava underneath was just
- 32:51ambiently illuminating everything from within.
- 32:53It looked like the surface of Mars.
- 32:55And I remembered feeling like so foreign in this, in this place.
- 33:01And it reminded me that the world is still so, you know, so
- 33:05big and so, so vast, as are the, the unanswered questions.
- 33:09And I, I, I feel inspired by, by that.
- 33:13But yeah, there's a whole range of emotions.
- 33:15I think you know, you're, you're fearful, you're grateful,
- 33:17you're, you're exhilarated. You know, one of the one of the
- 33:21pushbacks I I get, I get this actually a lot is what is
- 33:29humanity do wants it achieves real abundance, like abundance
- 33:33across the planet. You know, I've talked about Chad
- 33:36and how Chad as a country in Africa, the continent of Africa
- 33:40has AGDP of $660 a person versus our 85,800 in the US.
- 33:47And and so things like, you know, a hot shower would be a
- 33:50massive luxury in Chad, like stable electricity, clean water.
- 33:57And you know, I think that we're going to as humanity be able to
- 34:03turn Chad into an Anasis just like we've we've turned the US
- 34:11into on Asus after a lot of development.
- 34:15You were we're in the point 1% of all Homo sapiens that have
- 34:18ever been in existence that have experienced electricity and
- 34:2299.9% of our evolutionary time, we haven't even experienced
- 34:26that. And I get this pushback like,
- 34:30well, does that just mean we're all going to kind of meditate
- 34:33like they do in Bhutan, which that's actually where we went
- 34:36over, over the December break and and amazing, amazing place,
- 34:41very, very spiritual place, you know, is known as as one of the
- 34:47happiest countries on earth. And you know, you can really
- 34:52feel that it you can, you can feel the contentment there,
- 34:56which is which is so beautiful and always like you're thinking
- 35:01too small, like there's a universe out there that is
- 35:04completely infinite and vast. And the ambitious among us,
- 35:10which are plentiful, will want to go out there and explore
- 35:14that. And there's no end to the
- 35:16curiosity. And, and in the lattice, that's,
- 35:19that's what, that's what I explore is once humanity unites
- 35:23through the protagonist, Dr. Alexander Bliss and his his
- 35:27audacious idea to get humanity to unite, then, you know, then
- 35:34there's this unprecedented tech technological take off.
- 35:37We we conquer faster and lightspeed travel.
- 35:40And there's just all these amazing things that happen as a
- 35:44result. And just, just just on Earth, I
- 35:48mean, there's so many things, yeah, left to do.
- 35:51And I think that that's, you know, the, the, the proxy here
- 35:54is if you extrapolate that to kind of the greater universe,
- 36:00it's, there's an untold amount of things to, to learn about, to
- 36:03discover, to explore. There's hundreds of millions of
- 36:07galaxies. Exactly, you know, and and
- 36:09interestingly, if you, you know, take things out to the to the
- 36:1211th to the NTH degree on, you know, getting to a point of
- 36:15abundance where, you know, perhaps you have this
- 36:18technological liftoff of sorts. You in a sense, I could see how
- 36:26we come back to kind of our most human like fundamental human
- 36:30qualities, right, of which creativity, you know, is one of
- 36:33which exploration or desired is kind of see beyond is another
- 36:37that desire to do good for one another.
- 36:40So those are the. Main activities for another,
- 36:43just being with each other, you know, having the time versus the
- 36:47constant, like just trying to make ends meet.
- 36:49So it's interesting to contemplate, you know, where
- 36:52that inevitability goes if if we can get there, of course.
- 36:56Yeah, 'cause there is there, there is part of humanity that
- 36:58will take the path of like the Bhutanese, which that's great,
- 37:03you know, no, no, no judgement about that all.
- 37:06I think that's fantastic. Like if if humanity returns to a
- 37:09more communal place where we can really selflessly love each
- 37:13other and, and, you know, go on voyages together and not have so
- 37:18much scarcity to deal with. But there there's I am very
- 37:24convinced there is no end to human curiosity, ever.
- 37:27I agree. I agree with that, that
- 37:29sentiment and curiosity, a quality that I think our modern
- 37:34world squelches a bit just by virtue of the business of life.
- 37:38I don't think it's an intentional thing per SE.
- 37:40But, you know, when I think about my younger self and you
- 37:46know, the, as I grew older, kind of how that little spark kind of
- 37:51they were moments where it felt like it was kind of fading a bit
- 37:55until I was reinvigorated by some other thing that I came
- 37:57across. It was an undeniable kind of
- 37:59draw for me. And in some ways, you know, how
- 38:03our educational systems work and kind of, you know, optimizing
- 38:06for the lowest common denominator.
- 38:08It's there's a, there is a tendency for, for that, that
- 38:12curiosity to kind of be tuned out a bit.
- 38:15And it's something that I would, you know, it's if you were ever
- 38:19to get to a world where there was true, you know, kind of
- 38:22abundance in that way that you've described, then I would
- 38:26imagine something like that fundamental quality would get
- 38:29unlocked in in adults as much as they do and as we see in in
- 38:33children. And who knows what they the net
- 38:36benefit of that could be? Yeah, Yeah.
- 38:38It's the thing I'm, I'm most excited about near term with,
- 38:42with, with AI is just this ability to shatter the barrier
- 38:47to, to creativity. Yeah, I, you know, I've been a
- 38:51long time entrepreneur, started six different companies and you
- 38:56know, when, when, when I was out there constantly speaking about
- 39:01how to take this entrepreneurial path and hopefully become
- 39:05successful with it. I think people were personifying
- 39:09me as a guy that, you know, has been programming since I was
- 39:11seven years old, etcetera, etcetera.
- 39:14And now that barrier's being shattered for the better,
- 39:20because creativity is plentiful all over the world and there's a
- 39:25tremendous amount of capability that people have innately, but
- 39:30slogging through all that rote work to get to it is is really,
- 39:35really tough. Yeah, there's, there's always
- 39:36such an interesting paradox between, you know, the
- 39:39democratization of something that was held by, you know, the
- 39:43fortunate few who perfected the skill versus, you know, the net
- 39:47benefit perhaps of, of like making that available to all
- 39:50because of the inherent qualities that we all possess as
- 39:52humans and we are all creative in one way or another.
- 39:56I, I, I definitely, I have heard the argument by, by like
- 40:00professional artists that, you know, the, the negative around
- 40:05what happens when anybody can create and, you know,
- 40:08everybody's repurposing each other's works.
- 40:10And I can understand that from, from that perspective.
- 40:14You dedicated your whole life to to something and it you know you
- 40:17have a certain view of what that should look like and you know a
- 40:21certain need to protect. On the other hand, you know,
- 40:27when there are tools that allow someone to express creativity by
- 40:31way of a skill they've never had that they get to unlock, So they
- 40:34get on the other side of that and anybody can access it
- 40:38because it's just ubiquitously available through free
- 40:41applications, you know, derived from AI that that's a pretty
- 40:44exciting, you know, concept. And I think we're, we're there
- 40:49in many ways. So the, I see it kind of, you
- 40:52know, both sides, but I think like with all things and like
- 40:57with AI as an example, I think, you know, my personal opinion is
- 41:01that the, the, the goodwill outweigh the bad.
- 41:03Yeah, Well, is as you and I are recording this episode 32 just
- 41:07went Live Today with Michael Collins, which is making an
- 41:10amazing documentary on intuition and about how it can really be
- 41:15fostered in young children, especially through different
- 41:19schools that that allow them to do what would be considered
- 41:24miraculous things that we all innately have these abilities
- 41:27that can be cultivated. And we, I met him on a trip in
- 41:33the Grand Canyon in August, which which is amazing, like the
- 41:38presence you have with each other.
- 41:40Did you go on a rafting trip? Yes, 277 miles.
- 41:45Have you done that before? And that was a life changing
- 41:47experience for me. How cool.
- 41:48Yeah. OK.
- 41:49We've never talked about that. And, you know, it's, well, it's
- 41:51well, the same thing being in a volcano, which I've never done
- 41:54for a month. You know, that that would be the
- 41:59same type of experience. We're just completely bonding
- 42:02with the people there. There's nothing there but
- 42:04presence. But one of the one of the things
- 42:06that happened there is that one of the people that went on that
- 42:10trip writes for TV and he was pretty dystopian at the
- 42:16beginning of the trip with me on AI.
- 42:19I'm just like, what this is going to mean.
- 42:23And and I wasn't intending to turn him, but you know, we're
- 42:28just talking a lot about how this is going to play out.
- 42:31And one of the things he educated me on, which I just
- 42:35just didn't know, just totally ignorant to it, but makes
- 42:38complete sense, common sense, if you really thought about it, is
- 42:43that, you know, the storyline for a movie or for ATV show,
- 42:49they only have a certain budget to shoot it with.
- 42:52And so if you get it wrong, it's not going to be a very good
- 42:55movie. It's not going to be a very good
- 42:56TV show. And so I was like, well,
- 43:01imagine, you know, using things like Sora, you know, from Open
- 43:04AI and, and you know, Google's video 3 or 4 or whatever they're
- 43:10out to now and using these to prototype like ideas and see
- 43:16kind of how they sit. And don't you think over time
- 43:21that's going to make us much more creative and make the
- 43:24content much better because you're getting to try out new
- 43:27things to optimize within that budget.
- 43:30And as we work through it, you know, by the end of the trip,
- 43:32he's like, actually I'm like, really excited now, you know?
- 43:36Yeah, that's an interesting way to kind of to frame it up for
- 43:40somebody who might be kind of sitting on the on the edge
- 43:42because it is, you know, in that sense it's a true utility and
- 43:45you get to maximize the, you know, the output based on, you
- 43:48know, the cost saving nature of like trial running on some
- 43:51things. I think where people get a
- 43:52little, humans tend to take things to the NTH degree.
- 43:56They they just take it all the way out.
- 43:57You know, it's job replacement. It's like the loss of true
- 44:00creativity. It's the proliferation of other
- 44:02people's ideas all blended into something.
- 44:06But it's, but I stand by, you know, my thinking, I think there
- 44:09will always be a world for both. And we're kind of getting a
- 44:12little bit off topic here, but I, it's like a book, you know,
- 44:15books are never going to go away, right?
- 44:16Of course we have the Kindle and we have all these digital
- 44:18formats and podcasts and things of this nature.
- 44:20But there's always a world for a book, you know, a physical
- 44:24embodiment of someone's ideas. And, and in some ways the, the
- 44:28value of those things get greater over time because they
- 44:31become more rare in a way. So by the same token, the idea
- 44:35of like spreading, you know, positive information by way of
- 44:39these digital means, of course there's, you know, two sides of
- 44:42this coin, but that can be it's very powerful thing and to
- 44:47create content more effortlessly and to, you know, to create new
- 44:52genres of media, you know, I think it'd be pretty
- 44:54interesting. Think about that.
- 44:56So I want to, I want to shift to, you know, this, this, this
- 45:02amazing experience you have in nature with volcano diving and
- 45:08all the preparation that goes into that, all the teamwork, all
- 45:13of the equipment you're building and assembling to actually make
- 45:19it even possible to what you're doing now.
- 45:21Because we, we invested in what you're doing now.
- 45:24I don't know what we would have said if he was like, hey, would
- 45:27you invest in Mia's volcano? Smaller market.
- 45:30Smaller market, but you had your sponsors, you know, so you know
- 45:35what you're doing now really, really hit me and Deborah in the
- 45:40heart in a beautiful way where you know, you, you've really
- 45:44taken that that skill set to develop this new age helmet for
- 45:50firefighters that not only help save their life, but helps them
- 45:54save more lives. I, I'm a very spiritual person.
- 45:58I would say that there was some divine guidance there, but it
- 46:03but it's just a beautiful arc in your life that you would go from
- 46:06that. You know, a lot of people
- 46:08listening to this or watching this would would assume that
- 46:14that person is an adrenaline junkie and is going to just
- 46:17continue on that path. It'll be like the next, you
- 46:20know, crazy thing, you know, go to the lowest point in the ocean
- 46:26or whatever it is. And you know, not that there's
- 46:29anything wrong with that, but you actually took this to to go
- 46:34into a place, you know, taking those learnings from growing up
- 46:38with your parents. I grew up with very similar
- 46:41types of parents to say I want to do something really good for
- 46:45humanity. So I'd love to love to talk
- 46:48about the transition and you. Know it's, it's interesting
- 46:51because I feel like most of my life has been these like very
- 46:55seamless transitions where it it almost had happens, you know,
- 47:00just poetically in a way and looking back in hindsight, you
- 47:04know, it's like it's an incredible story and that
- 47:06natural transition just seems so seamless but it wasn't planned.
- 47:13And I think therein lies, you know, perhaps a lesson in life,
- 47:16you know, that some of the best things are never planned.
- 47:20And maybe there were some divine intervention, who knows?
- 47:23I can't claim that. But you know, the for me, it, it
- 47:28originated, I think, like, like many founder stories where
- 47:33you're doing something that you love and you have a problem for
- 47:37yourself. It wasn't necessarily trying to
- 47:41solve this particular group's problem.
- 47:44I just discovered that as I was trying to safely navigate these
- 47:48austere environments inside these active volcanoes, a
- 47:52problem that kept cropping up was we just couldn't see.
- 47:54It was very a lot of toxic super heated gases that made
- 47:58navigation very difficult. And to that end, you know, there
- 48:01were, you know, 50 people on these expeditions and we needed
- 48:06to communicate and make quick decisions.
- 48:08And that was all very difficult with the tools that we were
- 48:11being given. And we're very fortunate in
- 48:13that, you know, some of the big companies that make the gear
- 48:15that these various industries use were, you know, giving them
- 48:19to a sponsoring us. So we had, and we're very
- 48:21grateful for that, but you know, we had the SCBAS, the, the air
- 48:26that sits on the firefighters back.
- 48:28They used to breathe in these, these smoke or gas filled
- 48:32environments, which worked perfectly for our needs.
- 48:35We had silver suits to protect us from the, the, the radiant
- 48:39heat. We had radios that allowed us to
- 48:41communicate. We had thermal imaging cameras,
- 48:44which was a technology that had been borrowed from the military
- 48:47to see through smoke and through particulate.
- 48:49And they were all fine and they all worked.
- 48:52And many of the people that were on these projects were familiar
- 48:55with them because they came from military backgrounds, first
- 48:57responder backgrounds. But what the thing that really
- 49:01struck me was that specifically as it related to seeing was that
- 49:05in order for us to see in many of these environments.
- 49:07And then we had a couple really, yeah, scary moments where super
- 49:14heated burst of, you know, 700° gas would belch out of a nearby
- 49:18vent. And we just literally couldn't
- 49:20see where we were going. And you had to take a step in
- 49:22the direction and you're running out of air.
- 49:24And, you know, it was it was intense.
- 49:28And it dawned upon me that the idea of having to let go of a
- 49:31rope, which we needed as a lifeline to hold up a camera
- 49:34that you, you could see, you know, a small display that had a
- 49:38grayscale image, like a film negative.
- 49:40Just to be able to understand where you were so that you could
- 49:44then put it down and grab the rope and be blind again, just
- 49:47really was such a, you know, it just didn't meet the need.
- 49:51You know, to put it, to put it bluntly, we did our best to to,
- 49:55you know, not take unnecessary risks.
- 49:57But I would say there was definitely a couple of moments
- 49:59that, you know, we got lucky. But that those moments as
- 50:03experiences, especially as it related to the people that I was
- 50:06there responsible for, is what led to me scouring, you know,
- 50:09the Internet and looking for prep solutions that, you know,
- 50:12firefighters were using or other people were using.
- 50:14And I stumbled upon what I thought was a product that I
- 50:17could buy. In some cases we would to do our
- 50:20expeditions, we would, we would buy things that's necessary.
- 50:23And other times we would, we would build things.
- 50:26And I, I found this very futuristic looking stormtrooper
- 50:30like helmet that appeared to see through smoke.
- 50:33And I later discovered that it was a very talented design
- 50:36designer overseas who had come up with this concept.
- 50:39But it was, it was just a concept.
- 50:42And it's ultimately what led to me, you know, working with this
- 50:47individual to realize this, this idea that was, I mean, purely
- 50:54for the sake of benefiting our team.
- 50:56All right. And so I pulled together a cross
- 50:58functional team of folks that had a very different, you know,
- 51:01very diverse set of backgrounds and, and skills.
- 51:04And we built this helmet mounted vision system to see through
- 51:10smoke. And really the rest was history.
- 51:13Firefighters heard about it and said, you know, if you bring
- 51:16that to us, you're going to change the game for our
- 51:19community. So they heard about it through.
- 51:22Videos. Through videos on YouTube and.
- 51:24Correct. And it started off small, you
- 51:27know, and I was thinking, here I am doing this work.
- 51:29This could really benefit hundreds of millions of people.
- 51:32But as you know, these inquiries continue to come in.
- 51:35I realized that, you know, the number of people that could
- 51:39benefit from this specific technology, which, you know, I
- 51:41later realized was vision was just a small piece of it really
- 51:44kind of transcended that in so many other areas and industries
- 51:48was so much bigger. And, you know, I'm constantly
- 51:51thinking about like, OK, well, I'm, I'm only going to live for,
- 51:53you know, 50 years more at best, maybe longer if, you know, we,
- 51:57we hit some big breakthroughs. I think it's going to be longer
- 51:59with the age of abundance for all.
- 52:01OK. All right.
- 52:02Major, major health tech breakthroughs.
- 52:05I believe that as well. But even, but nonetheless, the
- 52:08the time is limited and yes, and we have to make use of our time
- 52:12here on earth in the best way that we can.
- 52:14And I came to the conclusion that this was a very noble, you
- 52:18know, worthwhile thing to do that was going to benefit a lot
- 52:20of people. And that was before I really
- 52:25fully understood, you know, the plight of firefighters and
- 52:30specifically, you know, first responders, but specifically
- 52:32firefighters as as this story goes, we had created something
- 52:38that I thought, you know, would be useful in the world.
- 52:41And so my natural thought was as a non firefighter, you know,
- 52:46maybe I wasn't the right person to bring this, you know, to this
- 52:48community. There's probably better people
- 52:49than I. And I, I thought that, you know,
- 52:52really humbly just, you know, I would imagine that folks who
- 52:56already make this kind of equipment have a lot of trust
- 52:58already established and those companies would be highly
- 53:00incentivized to make something like this real.
- 53:02So, and I was a bit of an idea starter, you know, that was kind
- 53:05of my sweet spot that I like to operate in.
- 53:09So I took this invention, this, this tool that you could put on
- 53:13your head that combines some new technologies, augmented reality,
- 53:18thermal imaging, cameras, computer vision, AI, and, you
- 53:22know, wireframe to the environment that you were
- 53:24looking at in real time. So you can more rapidly
- 53:26understand what you were looking at and navigate more quickly to
- 53:30the groups that make this equipment.
- 53:31And much to my surprise, the reaction was was disappointing
- 53:36to say the least. And I sat down with the
- 53:38executives of, you know, the monopoly that is the fire
- 53:41industry. And the conclusion that many of
- 53:45these folks came to after realizing, you know, wow, this
- 53:48is the future was firefighters aren't ready for this, which I
- 53:52later realized was just a ploy and not true at all.
- 53:55And you know, the realization that I think profits would be
- 53:59cannibalized if they out innovative themselves, which is
- 54:02a classic Clayton Christensen, you know, innovator's dilemma,
- 54:05right, Which makes sense. And it's just.
- 54:07Innovator Stillman. Definitely one of the best books
- 54:09I've ever read as an entrepreneur.
- 54:10Yeah, absolutely. And and that that was like
- 54:14unraveling in real time. But what it what it did for me
- 54:18is I realized, OK, maybe I will be the person that brings us to
- 54:21this community. I don't think I realized at the
- 54:24time, you know, that it would be a journey to, you know, quite a
- 54:27journey to get there as it as it wound up becoming.
- 54:28But because I think for many, it seemed like such an obvious
- 54:33thing that should exist in the world, but there were a lot of
- 54:37forces that kept it from being so.
- 54:38And it took about 10 years to get something that was, you
- 54:44know, kind of look, the part, work the part, and to align all
- 54:48the incentives with, you know, the industry and the customers
- 54:51and the technology and everything to kind of eventually
- 54:54arrive at a tool that I, I truly believe is going to well, not
- 54:59just change how fires are fought all around the world, but how
- 55:02humans, you know, perceive and how decisions get made in, you
- 55:06know, high stress, time sensitive environments, which
- 55:09spans well beyond fire, of course.
- 55:13But you know, part of the motivation to continue building.
- 55:16This was when I learned as an on firefighter what the
- 55:20state-of-the-art was today, you know, and, and this is the to
- 55:24this day, it, it still amazes me that and, and talking about
- 55:28abundance here, you know, we live in Austin.
- 55:30I get to work every day in a self driving car And you know, I
- 55:33was in the medical device industry prior to this with
- 55:35robotic tools that people were operating on bodies across, you
- 55:38know, geographies and so many amazing things exist in the
- 55:42world. But today, the state-of-the-art
- 55:44for firefighting, which is that kind of entry point to what the
- 55:47bigger play that we're working on is, you know, you go into the
- 55:50building, you listen for the screams of the baby in the
- 55:53backroom. You literally close your eyes
- 55:55because that's what you're trained to do.
- 55:57So you heighten your senses of hearing your, your other senses
- 56:00and you basically blindly feel around in the dark.
- 56:02And firefighters are really good at it because that's what they
- 56:05spend 90% of their time doing is training.
- 56:08But you know, just because you're, you get good at doing
- 56:11something that's extremely inefficient, does that mean that
- 56:13we shouldn't invest in making it better?
- 56:15To me, the answer is definitely no.
- 56:17And I. Bet you most people listening to
- 56:19this do not know that that's what they have to do.
- 56:22Yeah, and, and, you know, I'm, I'm somewhat simplifying it, but
- 56:26it's, it's, that's the level of crudeness to how the work is
- 56:30done. And, and the net result of that
- 56:32is that firefighters spend, you know, a lot more time in those
- 56:35really toxic environments. And they should.
- 56:37And and that leads to, you know, many firefighters who are much
- 56:42younger than me getting cancer. And it's the number one reason
- 56:45for line of duty death amongst firefighters now is, you know,
- 56:47being in those environments by the way, you know, things aren't
- 56:51made of, you know, traditional wood the way they used to be.
- 56:54We have so many new building materials and, and chemical
- 56:59compounds, you know, IKEA furniture and the like that
- 57:03they've done studies on, you know, what it takes for a fire
- 57:06to kind of spread. And it used to be that a
- 57:08traditional room in a, in a conventional sized house was 40
- 57:11minutes before I would become fully involved.
- 57:13Now with all these modern building materials and, and
- 57:16fabrics and different, you know, petroleum based materials, it's
- 57:184 minutes, literally an order of magnitude less.
- 57:20So you have less time today to get out of a burning building
- 57:22than you did 40 years ago. And all of that lends itself to
- 57:27you need to do more with less. And the threat is evolving.
- 57:32You know, people are are doing this extremely noble work and
- 57:35they're doing it with primitive things that haven't changed in
- 57:3740-50 years. And it's a scourge.
- 57:39It's it's, you know, still blows my mind that the industry is
- 57:45you're kind of where it is. And I've come to understand why
- 57:48largely, you know, external corporate influences.
- 57:52But it's just so exciting to think about this future that
- 57:57we're now upon after 10 years in the making.
- 57:59Yeah, having launched a a product it, it's a tool called
- 58:03see through that we've created as you know and.
- 58:06And the name of the company is Quake.
- 58:07Yes, the name of the company is Quake Technologies.
- 58:10QWAKE. That's right.
- 58:12There's a story behind that of course as well from my prior
- 58:15work. But the product itself is called
- 58:18see through with the idea of you can, you know, see through the
- 58:20data, see through your eyes and actually make sense of your
- 58:23environments, make faster decisions.
- 58:25And what we realized is that, you know, just flipping the
- 58:31lights on for folks who are operating in these dark
- 58:33environments, smoky environments, was just like a
- 58:35piece of the puzzle. But really what I came to
- 58:39appreciate was that in the history of the fire service, in
- 58:43the 250 years of American fire service heritage, no one has
- 58:49ever taken anything more than a tiny little processor into a
- 58:53fire that kind of could do one thing, basically.
- 58:56And that was a much smaller percentage of the overall
- 58:58history because processors didn't exist, you know, up until
- 59:00fairly recently. But turned out that, you know,
- 59:04the reason for not being able to take anything with a cell phone
- 59:07level of compute or greater was because of some physics
- 59:10challenges related to, you know, the internally generated heat
- 59:15from having processors required to deliver AI in environments
- 59:19like that. So, you know, the bottom line is
- 59:21that everyone's benefiting from AI except arguably the people
- 59:25that need it the most. Right.
- 59:26The people that are quite literally saving lives.
- 59:28Yeah. And so, and so that's become a,
- 59:30a real, you know, motivational thing for me and for our team
- 59:36who have been very self selecting, you know, group of
- 59:39people who could, you're very smart, could do a lot of
- 59:41different things in their lives. And they choose to, to work on
- 59:43this because I think they, they realize the outsized impact.
- 59:46They could have an industry that has just been left behind.
- 59:50And now that's kind of what we've unlocked is we've invented
- 59:55a system that can take essentially A supercomputer into
- 59:58a fire that has all kinds of sensory perception abilities.
- 1:00:03You know obviously I'm primary 1 is a high speed thermal camera.
- 1:00:07And we can make use of that compute in the moment, you know,
- 1:00:13right there in these hostile environments to make sense of
- 1:00:17the environment for the, you know, for the person that's
- 1:00:20operating right then and there. And that isn't unlocked that,
- 1:00:24you know, is so, you know, pivotal for the for the
- 1:00:29industry. And I think it really will
- 1:00:32change the trajectory of things. And I spent a lot of time
- 1:00:35thinking about this, obviously, as someone who's like,
- 1:00:37dedicated, you know, my life's work to this.
- 1:00:40And I at times will run into, you know, more traditionally
- 1:00:46minded people who say, well, you're taking this piece of
- 1:00:50technology into the fire and what happens if it breaks or,
- 1:00:54you know, what happens if, you know, there's a condition where
- 1:00:56it doesn't work as well. And I've spent time thinking
- 1:01:02about that and, and one of the things that always comes to mind
- 1:01:05is, well, that's for every breakthrough, there was always
- 1:01:07that question that was being asked.
- 1:01:08And in the case of firefighting, you know, many people said the
- 1:01:11same thing about the air that they breathe, which is like an
- 1:01:14indispensable. It's like one of the three
- 1:01:16things that were created in the fire service that like changed
- 1:01:18the game. It came from the space industry
- 1:01:19and was borrowed and like many things in the fire industry,
- 1:01:22gets borrowed from other industries.
- 1:01:25But people. Also like many things, and.
- 1:01:26Everything exactly to your point and people thought, well, you
- 1:01:29know, you can now breathe inside the fire.
- 1:01:31It used to be really cool and you'd use your beard to like,
- 1:01:34you know, smoke dive as they called it.
- 1:01:37You know, that was considered manly and you know, a sign of
- 1:01:40bravado. And when the later people were
- 1:01:42getting cancer and it became less cool, of course.
- 1:01:44But for many people, the idea of having this like cheat code to
- 1:01:48go deeper into the fire was possibly a risk because then,
- 1:01:52you know, you could stay in there longer and you could get
- 1:01:55farther into it and you may have difficult finding your
- 1:01:57difficulty finding your way out. Well, now we look back at those
- 1:02:00moments and we're like, that was dumb.
- 1:02:02You know, it's actually required by law now.
- 1:02:04And you better not go into that fire without a breathing
- 1:02:05apparatus because you know, you'll be fired and you likely
- 1:02:10won't come home to your family. More importantly, And I think
- 1:02:13we're, we're seeing a similar, you know, shift and you know,
- 1:02:17how people are viewing this, my prediction at least very acutely
- 1:02:19on this application is that, you know, young people growing up
- 1:02:24who maybe are coming into the fire service now, they will have
- 1:02:27a hard time imagining a world where firefighters didn't have
- 1:02:30an assist like this. Some AI capability that's
- 1:02:34helping support decision making and helping people see and hear
- 1:02:38and, you know, perceive the world around them as they're
- 1:02:40making these critical decisions to save the lives of others and
- 1:02:42themselves. And I have some strong beliefs
- 1:02:47around that because of the support that we're getting from
- 1:02:49Congress and, and others in positions to affect, you know,
- 1:02:52laws that would be similar to what they experience with, you
- 1:02:56know, SCB as and the breathing apparatuses.
- 1:02:58So it's exciting. It's exciting to see, you know,
- 1:03:01what is possible now after 10 years in the making and what
- 1:03:05will be possible tomorrow and where this can go even beyond,
- 1:03:09you know, firefighting and public safety and industrial
- 1:03:12applications and, you know, their types of national security
- 1:03:14efforts. And we need tools like this and
- 1:03:17we need to get out of our own way and, you know, break past
- 1:03:21this, this innovator dilemma, you know, kind of boundaries.
- 1:03:25So I'm proud of the work that our team has done to to take
- 1:03:27this from a concept and for many prototypes over the years into
- 1:03:32what is now a commercial product is living on fire trucks.
- 1:03:34And, and literally in this very moment, probably being used to
- 1:03:37save a life, which is something that it's a deep moment to, to
- 1:03:41contemplate how something that you might have created could
- 1:03:43actually result in a mother, you know, hugging her child once
- 1:03:47more, who may not have otherwise been able to do that, or a
- 1:03:51firefighter coming back to their, to their crews who would
- 1:03:54have otherwise become disoriented.
- 1:03:56And I, I really encourage people to visit your website.
- 1:03:59I'll put a link in the show notes, but just to see the what
- 1:04:03the display looks like. I mean, it's really kind of mind
- 1:04:06blowing. Yeah, thank you.
- 1:04:08Yeah, it's, it's, it's funny because there, you know, the
- 1:04:12immediate thing that catches your attention, as you know, is,
- 1:04:14is this edge detection perception where, you know,
- 1:04:17everything you're looking at has bright green lines like Tron or
- 1:04:20Matrix, which people, you know, think that maybe we inherited
- 1:04:24because we were just trying to be futuristic.
- 1:04:25But actually there's some, there's some science behind
- 1:04:27that. And my Co founder came from a
- 1:04:32brain brain machine interface lab and was a neuroscientist and
- 1:04:35had done a lot of research on learning and, you know,
- 1:04:38perception. And it turns out there is a very
- 1:04:40particular part of the electromagnetic spectrum that
- 1:04:42the eyes most naturally and most quickly kind of discern.
- 1:04:46And it's this very, very electric, you know, yellow,
- 1:04:51green color. But therein lies some of the
- 1:04:54paradox of the fire industry as well, because yeah, fire trucks
- 1:04:58are red, so you expect them to be yellow, as they are in many
- 1:05:01other countries for that exact reason.
- 1:05:04But yeah, therein lies the the, you know, one of the the
- 1:05:10wonderful things about firefighting, which is this
- 1:05:12treasure treasuring of heritage, but the counterproductive things
- 1:05:17as well, which is that sometimes we realize something is not good
- 1:05:20for us, but we hang on to it anyways because it's
- 1:05:23sentimental, right? Rather than, you know, because,
- 1:05:25you know, knowing that perhaps there may be a better option and
- 1:05:28and we're going that. So we, one of the things that
- 1:05:30we've had to do as a startup, which I'm sure many, many others
- 1:05:33also have gone through, is to navigate, you know, the delicate
- 1:05:37dance between, you know, preserving the importance of
- 1:05:41heritage while also mapping out the future and, you know,
- 1:05:45breaking some molds. I think they, especially the
- 1:05:47younger generations who are kind of coming into the job now,
- 1:05:49really appreciate the importance of doing both.
- 1:05:52Yeah, I mean, this is it. It invokes a a book that was so
- 1:05:56popular for so long. Who moved my cheese?
- 1:05:58Yes, of course I remember. That it's just, you know, we, we
- 1:06:02do have sometimes a tough time adapting when it's changing the
- 1:06:07paradigm. And that's, that's, that's part
- 1:06:10of human nature and, and part of what what will eventually
- 1:06:13transcend as we, as we evolve into this age of abundance for
- 1:06:17all. Yeah, yeah.
- 1:06:20I remember 2024 where the number one word that popped in my mind
- 1:06:26is we're entering even the AI age.
- 1:06:29You know, it was November 30th of 2022 that Chat chief PT came
- 1:06:33out. So, you know, we're just over
- 1:06:35three years into this at this point.
- 1:06:38Was agility like just adaptability, like, like just
- 1:06:42that that trait among humanity was going to really need to
- 1:06:47continue to evolve and be embarrassed?
- 1:06:49Yeah. Yeah, definitely.
- 1:06:50And you know that that the need for adaptability, that is a core
- 1:06:58skill that gets ingrained in firefighters.
- 1:07:03There's a lot of repetition, you know, that goes into kind of
- 1:07:06doing the job well and safely. And adaptability has always
- 1:07:10meant one thing. But in in the industry now it
- 1:07:12you know, it's beginning to mean something different.
- 1:07:14Like the unlocks that can happen from from, you know, correlating
- 1:07:18thousands of data points that are happening inside an
- 1:07:20environment. Whether it's to help you, you
- 1:07:22know, find your way out, like a self driving car from inside
- 1:07:25out, or whether it's to cross reference saying what happens,
- 1:07:28what it means when like a temperature is changing and
- 1:07:30there's airflow going on one side and there's a victim on the
- 1:07:33other side. Like all of those things
- 1:07:34together mean something where you could deliver an intuitive
- 1:07:38cue to someone who's got a heads up display adaptability, you
- 1:07:41know, very much is like the very definition of that word I think
- 1:07:44will be changed as it relates to firefighting anyways, because,
- 1:07:48you know, the ability to react to new cues to new information
- 1:07:53quickly and swiftly, you know, with Evergreen quality.
- 1:07:58But it will just manifest in in new ways as we kind of get into
- 1:08:01the yeah. To the next chapter of.
- 1:08:03This well, how, how do you, how do you look at that?
- 1:08:05I mean, you know, you're, you're an entrepreneur.
- 1:08:07I'm an entrepreneur of my core. That's the main, that's the
- 1:08:10main, the main thing that I've done my whole career.
- 1:08:14Investing has just been on the side for us, But we're in 150
- 1:08:18startups. We've been doing it for, for 16
- 1:08:20years and, and you know, number of VC funds as well.
- 1:08:25But how do you, how do you look at how humanity is going to make
- 1:08:29it to this age of abundance for all and this exponential curve
- 1:08:34we're in where you've got not only AI that that is being
- 1:08:38prioritized like humanity's never prioritized anything
- 1:08:41before with money, energy, time. You have quantum computing which
- 1:08:48is going to supposedly be staple and really come online in 2029,
- 1:08:53the same year that Ray Kurzweil projected projected we'd get to
- 1:08:57AGI in his book The Singularity is Nearer, where he reaffirmed
- 1:09:01that from the original book The Singularity is Near.
- 1:09:05You have, you know, brain computer interfaces, you have
- 1:09:09robotics that's going to come online in a huge way and it's
- 1:09:12all going to play out in this next 10 to 15 years.
- 1:09:16And you know, the reason I've been doing this is and you know,
- 1:09:21writing the book love conquers fear, humanity, AI and age
- 1:09:24abundance for all the podcast is to help humanity have the heart
- 1:09:29shift. You know, the meta message of
- 1:09:32love conquering fear, first of all is in all the spiritual text
- 1:09:36that's in every every one of the roots of spirituality.
- 1:09:40But it also is just the only way I see it playing out for
- 1:09:45humanity to make it into this age because it's one of those
- 1:09:49moments where with great power comes great responsibility.
- 1:09:51We're going to have technology that's so vastly powerful than
- 1:09:55anything we can imagine to do great good.
- 1:09:58You know, like firefighting, augmented reality helmets to
- 1:10:03save their lives and other lives and all of the all the different
- 1:10:08plans that you'll have to expand that out to to other categories.
- 1:10:13How do you how do you kind of look at this moment, you know,
- 1:10:16and think about it with your children and everything else,
- 1:10:18like, yeah. It is, it's, it's a daunting
- 1:10:23concept. Yeah.
- 1:10:24It's like with many things in life, whether it's related to
- 1:10:27startups or, or just life in general.
- 1:10:30I, I, I tend to, there's actions are driven by other actions and,
- 1:10:38and, you know, forcing functions become kind of the, the means by
- 1:10:41which, you know, good or bad things happen.
- 1:10:44And humans have kind of proven many times over to like be have
- 1:10:48a endless amount of potential to positively affect outcomes when
- 1:10:55they're aligned. But you don't have to look much
- 1:10:58further than the Internet and you know, X and the headlines
- 1:11:01that there's a lot of fractured thinking right now and there's a
- 1:11:03lot of problems in the world. There are yeah.
- 1:11:05You can't ignore that. And so when I think about, you
- 1:11:10know, this world of abundance, like I absolutely, you know,
- 1:11:13can, can see, you know, the, the potential of that with the
- 1:11:18confluence of all these technologies coming together
- 1:11:20and, and, and at this very present moment, and all the
- 1:11:25resources are getting thrown towards it as you reference.
- 1:11:28But it does, it does kind of make me wonder like what type of
- 1:11:32event, you know, would would have to happen to realign
- 1:11:36everybody's thinking in the same direction, Because right now it
- 1:11:40does, you know, the, my strong sense is that there's, there's
- 1:11:43more people, there's as many people that are saying one thing
- 1:11:46as they're saying another. And there's this kind of
- 1:11:48opposing force that prevent us from being as efficient towards
- 1:11:51that goal as we could possibly be.
- 1:11:53And there's a lot of people struggling in the world and
- 1:11:54there's real, there's realities to that.
- 1:11:57You know, it's a, it's a privilege to be sitting here and
- 1:11:59having this conversation and, and talking about that because
- 1:12:02it means that we, we're not suffering in that same way that
- 1:12:05others may be. So I think part of it is part of
- 1:12:09what I think about is like what would, what would have to be
- 1:12:12true in the world for everyone to realign or to at least to
- 1:12:15some degree align? And it's more similar direction.
- 1:12:18And I'm not sure what that is. I think this could be a range of
- 1:12:21external factors. Sometimes you scare yourself so
- 1:12:24much into something by way of some, you know, fear based thing
- 1:12:28that, you know, you just kind of get awoken into like what really
- 1:12:30matters? God forbid there was a nuclear
- 1:12:33threat or anything of that sort. But you know, we've seen the
- 1:12:36country and the world come together over similar things,
- 1:12:39right, War and other other factors.
- 1:12:41I certainly hope that that's not the case, you know, because that
- 1:12:44would be an ugly chapter if that's what we had to go
- 1:12:47through. And, and perhaps sometimes you
- 1:12:49have just tremendous breakthroughs which are
- 1:12:51possible, which just change our perception of like maybe that's
- 1:12:55the struggles go away or they're greatly reduced because of, you
- 1:13:00know, the you just not only does everything cost less to make so
- 1:13:04it's more affordable, but you have less need for money in the
- 1:13:071st place. Maybe there is a, a realignment
- 1:13:09around just the economics of that, right?
- 1:13:12The 10 to 15 year time scale is interesting.
- 1:13:15And I'm sure there are people who are outsmarter and I and
- 1:13:17more tuned into this whole world that have reasons to believe
- 1:13:21that that's the timeline that we would see that the results.
- 1:13:25In some ways I'm very aggressive when it comes to predicting
- 1:13:28things, but in other ways I'm pressed more a little bit more
- 1:13:30conservative in my thinking. I think I ultimately I do
- 1:13:33believe that we will get there. Maybe, but my, my sense is that
- 1:13:38maybe that timeline's a little further out and, and, or at
- 1:13:44least I tell myself that so that, you know, I don't like
- 1:13:48just, you know, check out and my kids don't just check out, you
- 1:13:51know, you need the skills, the hard skills to navigate the
- 1:13:54world that we have today and to hopefully see the world that we
- 1:13:57will create tomorrow. But I do think of a lot about,
- 1:13:59about the point that you brought up around your, how you
- 1:14:02communicate this with your family and your kids.
- 1:14:04And, you know, I've got 3 kids, 13 and 21.
- 1:14:08I've got a, a good range there and I, I have spent, you know, a
- 1:14:16decent amount of time thinking about what are the skills that I
- 1:14:18would want them to, to Foster and to cultivate that would
- 1:14:22prepare them for that world, for the world that we have today and
- 1:14:25for the world that is to come. And.
- 1:14:28How? How are you getting in the
- 1:14:29moment? It's it's I, I wish I could say
- 1:14:32I was doing an excellent job. I think I'm doing the best job
- 1:14:34that I can. But you know some of the core
- 1:14:38things that come to my. About everything in parenting.
- 1:14:41I'm trying to do the best job I can.
- 1:14:43There are two kids, 16 and 21. Yeah, unfortunately no user
- 1:14:46manual there, otherwise I would have read that a few times over.
- 1:14:49But I think some of the fundamentals are are Evergreen,
- 1:14:55but you know, so being a good person, holding yourself to a
- 1:15:00degree of integrity and and honor, I don't think that in any
- 1:15:04world that will never go away, if we are to be remain human,
- 1:15:07that we have to uphold some of those values.
- 1:15:10There is going to be A and there already is a proliferation of
- 1:15:12crazy amounts of information that we're going to get
- 1:15:14bombarded with and through algorithms, we're going to be
- 1:15:17targeted. So it's all going to seem very
- 1:15:18real. And I think discerning, yeah.
- 1:15:21Understanding how to even evaluate what is real and not
- 1:15:25real, even if it means using certain tools because it's where
- 1:15:27it's imperceptible to our human eyes and brains.
- 1:15:32Is, is a big part of it is like really seeking truth and knowing
- 1:15:37what utilities will help you do that and not just, you know,
- 1:15:41going along with the, the, the popular narrative narrative or
- 1:15:45the headlines, because I think that's dangerous and can
- 1:15:48misguide us. Well, we're being
- 1:15:50algorithmically programmed. That is true, yeah.
- 1:15:53It's, it's, it's the, it's much more profitable if you want to
- 1:15:57put profits over people to try to hijack the amygdala just
- 1:16:01because of the way we've evolved.
- 1:16:03We've had scarcity for so long that our fear center is very,
- 1:16:08very well devolved, evolved. And that's where people go after
- 1:16:13that and algorithms seek that. I do think the, the the youngest
- 1:16:18generation and the younger generations are, are really
- 1:16:22going to be more like Neo and The Matrix to say we don't want
- 1:16:26this word. I'm seeing a lot of evidence of
- 1:16:29that. You know, alcohol use is
- 1:16:31plummeting. Social media use is going down
- 1:16:33among the youngest generation. But you know, it's a tall, it's
- 1:16:39definitely a tall order. I mean, that's why that's why
- 1:16:41I'm doing what I'm doing. I'm 95% certain that humanity
- 1:16:45makes that I'm trying to do everything I can.
- 1:16:49And I know a lot of people are out there doing everything they
- 1:16:52can. You know, there's a lot, a lot
- 1:16:55of people showing up. And you know, as, as, as Chris,
- 1:17:00Chris Bass said, you know, God's sending in, sending in the
- 1:17:03troops right now to really make sure that we make it.
- 1:17:08Yeah, I think, I think. I think technology is going to
- 1:17:11force us to make the choice because I think that we're going
- 1:17:18to be able to glimpse and in your in my lifetime, you know,
- 1:17:21it's not going to be that long where we're going to be able to
- 1:17:24glimpse abundance. And I think that in that fateful
- 1:17:30choice, humanity will make the right heart shift at the right
- 1:17:33time to cleanse it. And you know, the lattice was a
- 1:17:37attempt to say, here's a positive way where you know, on
- 1:17:43how it could happen. We're not doomed to repeat the
- 1:17:47atrocities of the past, but it's going to, it's going to be, it's
- 1:17:54going to be an intense, I think, build up to that over the next
- 1:17:5710 to 15 years. It is, yeah.
- 1:18:00I, I, I agree with that. And there's so many unknowns
- 1:18:02still that, but you know, the, the good work that you're doing
- 1:18:05and, and that so many people are doing right now, I think you
- 1:18:08know, tips the scale and the, and the positive.
- 1:18:10Yeah, yeah, certainly trying to. I mean, it's, it's amazing to
- 1:18:13think how many guests I've already had on and you know, I
- 1:18:17think, I think it's like 5 that are 100% certain that we make it
- 1:18:22out of, out of the gifts. That's pretty good odds.
- 1:18:26But but, you know, there's real challenges.
- 1:18:30I mean, there's a lot that we need to transcend in terms of
- 1:18:34our nature. But if you think about it,
- 1:18:36technology really has forced changes.
- 1:18:40You know, there was a time in this country where slavery was
- 1:18:45justified for labor and then industrial revolution came along
- 1:18:49and, you know, it just it, it was like shocking that we ever
- 1:18:53treated human beings that way at all.
- 1:18:57And, you know, machines took over that ability where it led
- 1:19:02to the Civil War. And and so I think that, you
- 1:19:05know, we're going to have such abundance that it's going to
- 1:19:08force humanity to make the heart shift.
- 1:19:11Because if you think about the root of lots and lots of
- 1:19:15conflict, it's been about land and resources and and all of
- 1:19:21these things that have been because of scarcity.
- 1:19:24Yeah, I know. I think that's that's right.
- 1:19:26And, you know, the resources, you know, have a way of landing
- 1:19:30in the hands of the few and the few don't have the means and the
- 1:19:33tools to be able to secure them on their own.
- 1:19:35And therein lies some of the problems.
- 1:19:37But yeah, there's so many great examples of, of where, you know,
- 1:19:40technological revolutions came around and, you know, you know,
- 1:19:44unrooted, you know, those challenges.
- 1:19:46And I've I believe that that will be true here for us as
- 1:19:48well. And you're a part of it, and
- 1:19:49you're a part of it. You know, thank you, I think.
- 1:19:51About think about the karmic beauty of what you and your team
- 1:19:56are doing, you know, for humanity and where that's going
- 1:19:59to go. You know, we're in the very
- 1:20:00early innings of just AR based technology, sensor based
- 1:20:04technology, I mean. Yeah, yeah, it is.
- 1:20:06It is very interesting to think about how AI will be used to
- 1:20:12help. I mean, especially, you know, in
- 1:20:14the, the sector that we're, we're focused on obviously
- 1:20:17firefighting, public safety and just general, you know,
- 1:20:20industrial applications. You know, humans have always
- 1:20:23been limited to the tissue between our ears, you know, our
- 1:20:26senses and our hands. And we make the best decisions
- 1:20:30that we can. But at the end of the day, we're
- 1:20:31human and we're not operating as a hive mind.
- 1:20:34We're we're just, yeah, putting 1 foot in front of the other and
- 1:20:39using intuition and judgment, all very valuable things.
- 1:20:41But the unlock that comes from, you know, if using AI into the
- 1:20:48mix and kind of and unleashing, you know, the collective
- 1:20:51intelligence, which I think, you know, it will now be possible.
- 1:20:55And that's kind of how I'm thinking about the future of
- 1:20:57what we're doing because, you know, what are the limitations
- 1:21:01of, of, you know, just putting a headset on someone's head is
- 1:21:05that it's just still 1 human and those human, you know, systems
- 1:21:11still fail, right? You, you, you have connectivity
- 1:21:13and different things. But if you can figure out a way
- 1:21:16to, to build a level of like technological resilience by
- 1:21:24bringing AI to these very localized environments where the
- 1:21:30the work is being done and you build systems that are extremely
- 1:21:34resilient and you you make use of the sensors that are
- 1:21:38available and becoming smaller and cheaper.
- 1:21:39And yeah, there's just a whole world of things that we can do
- 1:21:42to unlock human potential. And that's, that is what I find
- 1:21:45to be so, you know, just transcendent and exciting about
- 1:21:49the world that we're living in. Of course, the opportunity that
- 1:21:51that I'm developing, but even beyond.
- 1:21:55But I, I would say just in general, I guess as a parting
- 1:21:57thought, my, you know, there's a lot of, a lot of buzzwords and a
- 1:22:03lot of, you know, predictions and things that we could discuss
- 1:22:07and we'll continue to hear, I think in the headlines.
- 1:22:10But you're bringing it down to just like the most basic human
- 1:22:15fundamental principles. Like life is short, it's long,
- 1:22:19but it's short and we have one life to live.
- 1:22:24I suspect that, you know, the heart also comes from like young
- 1:22:28people kind of moving in the direction of realizing that, you
- 1:22:30know, the brevity of their life as well and actually choosing to
- 1:22:32do things that are good in the world.
- 1:22:34And especially as like, you know, these decisions become
- 1:22:37less monetarily driven, as I would imagine they will with,
- 1:22:40you know, the abundance concept. You know, people will choose to
- 1:22:43go in the direction of whatever their passions are.
- 1:22:46And then hopefully there's some of them and many of them are to
- 1:22:48the betterment of, of the, you know, the collective, you know,
- 1:22:52and others. And I, and I would, I would like
- 1:22:55to think of that could be a trend that would really help
- 1:22:57transform and take us kind of further into that, into that
- 1:23:00world. I know that that's, those are
- 1:23:03some ideals that I've, that I've taken from my parents and, and
- 1:23:06my grandparents and, and they've served us well.
- 1:23:10So yeah, it's it's a great honor to be working on something that,
- 1:23:13you know, has the potential to help a lot of people.
- 1:23:15It's a great honor for us to be investors in you and and I'm
- 1:23:20looking forward to it being wildly successful and continuing
- 1:23:24to help along the way. Thank.
- 1:23:25You, Brad, yeah, you guys have been so such tremendous
- 1:23:27supporters and and every bit of that has has helped.
- 1:23:31So I'm very deeply grateful for for that and the work that
- 1:23:34you've done here in Austin to pull so many bright minds
- 1:23:36together. And you know, nothing happens
- 1:23:39alone. It's a.
- 1:23:41It is a the collective unlock that I think really makes all
- 1:23:45the difference. So since the beginning of Love
- 1:23:48Conquers Fear, it's team humanity all the way.
- 1:23:50Yeah, that's well played. I appreciate it, brother.
- 1:23:52Thank you, Brett. Thank you so much.
- 1:23:55Thanks again, everybody for tuning in to Love Conquers Fear.
- 1:23:58I thought that was an amazing episode, deeply soulful, really
- 1:24:02helping a lot of people out there.
- 1:24:05And I can't even imagine the potential that when it goes all
- 1:24:09over the world and there's so many obvious adjacencies to
- 1:24:12outside of firefighting for that to really have an impact.
- 1:24:15So it's going to be amazing to see Sam and his team unfold over
- 1:24:21the years and just really proud to be a part of it.
- 1:24:24Amazing, amazing guest coming up.
- 1:24:27As I said on prior episodes, I am fully, fully booked until the
- 1:24:32end of February. I'm starting to book into March
- 1:24:35now. So you'll see a lot of episodes
- 1:24:39launching. And I really appreciate all the
- 1:24:42love everybody's giving. You know, I'm seeing a real
- 1:24:46heart shift out out there. I'm having a lot of messages now
- 1:24:50every day from people who this is really impacting.
- 1:24:54And stay tuned. Thanks for all the love.
- 1:24:57Keep on sharing it and Team Humanity all the way.
- 1:25:02Thank you.