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Episode 279: How Should a Publisher Manage Their Brand?
Branding tells the consumer who you are, what your vibe is, and (probably most importantly) that you publish books. Past wisdom has focused on authors in the branding and marketing, but the market has since shifted to focus even more on publishers and imprints as the communication point.
This week on the podcast, Joe and Elly offer their thoughts and insights on how to get started with your publisher branding.
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