Latest / The Experimentation Edge
Why GoPro stopped judging A/B tests by win rate
Will Guyeskey is Director of Digital Product at GoPro, where his team owns the e-commerce side of gopro.com. Before GoPro he ran personalization at Gap and cut his teeth at Brooks Bell, testing for brands like Barnes & Noble, Under Armour and Ralph Lauren. In this episode of The Experimentation Edge, he tells Ashley Stirrup why knowing your customer is the through line of every good test program.
Will shares the Barnes & Noble order confirmation test he was sure would lose, and why the same idea never worked for any other client. He walks through a recent GoPro Mission launch test that asked…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.