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#286: Inside the GWS Giants Social Media strategy with Jacob Gaynor
Meet Jacob Gaynor, the Social Media Manager of the most followed club account in the AFL, the GWS Giants.
They have attracted attention this season by taking an approach that some see as a little bit edgy, however the numbers speak for themselves. The Giants have topped the list for follower growth in 2024, gaining 10k more than second place, Collingwood FC.
The Giants have been very deliberate about their challenger brand, and Jacob holds nothing back about what goes into what you see on the surface.
Plus, for those Social Media Managers who want to be the most responsive and engaging…
The skinny
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