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Branding Secrets & Vendor Success at Invest Fest · Earn Your Leisure

• 0:01
  Speaker 1: Earners. What's up.
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  Speaker 2: You ever walk into a small business and everything just
• 0:04
  Speaker 2: works like The checkout is fast, the receipts are digital,
• 0:08
  Speaker 2: tipping is a breeze, and you're out the door before
• 0:11
  Speaker 2: the line even builds. Odds are they're using Square. We
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  Speaker 2: love supporting businesses that run on Square because it just
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  Speaker 2: feels seamless. Whether it's a local coffee shop, a vendor
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  Speaker 2: at a pop up market, or even one of our
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  Speaker 2: merch partners, Square makes it easy for them to take payments,
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  Speaker 2: manage inventory, and run their business with confidence, all from
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  Speaker 2: one simple system. If you're a business owner or even
• 0:35
  Speaker 2: just thinking about launching something soon, Square is hands down
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  Speaker 2: one of the best tools out there to help you start, run,
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  Speaker 2: and grow. It's not just about payments, it's about giving
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  Speaker 2: you time back so you can focus on what matters
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  Speaker 2: most Ready. To see how Square can transform your business,
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  Speaker 2: visit Square dot com backslash go backslash eyl to learn
• 0:56
  Speaker 2: more that Square dot com backslash, go backslash eyl. Don't wait,
• 1:01
  Speaker 2: don't hesitate. Let's Square handle the back end so you
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  Speaker 2: can keep pushing your vision forward. This episode is brought
• 1:10
  Speaker 2: to you by P and C Bank, a lot of
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  Speaker 2: people think podcasts about work are boring, and sure they
• 1:16
  Speaker 2: definitely can be, but understanding of professional's routine shows us
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  Speaker 2: how they achieve their success little by little, day after day.
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  Speaker 2: It's like banking with P and C Bank. It might
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  Speaker 2: seem boring to save, plan and make calculated decisions with
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  Speaker 2: your bank, but keeping your money boring is what helps
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  Speaker 2: Member FDIC.
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  Speaker 3: I just wanted to ask you a question, like, as
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  Speaker 3: far for people that's out there from a branding standpoint,
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  Speaker 3: can you talk about branding because okay, you've obviously branded
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  Speaker 3: yourself from a variety of different angles, but let's just
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  Speaker 3: talk about investmentst you you you went out on a
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  Speaker 3: whim and put together extremely elaborate booth and that paid
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  Speaker 3: dividends for you. And you did that and now you
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  Speaker 3: want even bigger and took over the whole entire end
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  Speaker 3: the marketplace. So what is your thought process when you
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  Speaker 3: are looking at like I need to brand my business,
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  Speaker 3: my company, my name.
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  Speaker 1: Brandon is so important.
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  Speaker 4: So when I'm thinking so every single year, my goal
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  Speaker 4: in the vendor marketplace is how can I stand out? Right,
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  Speaker 4: So that's what everyone should be thinking about. How can
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  Speaker 4: I stand out? How am I going to get people
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  Speaker 4: to come over to my booth? So when I was
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  Speaker 4: creating my booth, I never thought, oh, I need to
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  Speaker 4: have the best booth. My thought process was how can
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  Speaker 4: I attract people? How can I engage them? And also
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  Speaker 4: how can I get them to remember me? So therefore,
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  Speaker 4: in the fewture, whether I get that contact at investments
• 3:03
  Speaker 4: or they remember me in the future, in some way,
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  Speaker 4: I still take up real estate in their head because
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  Speaker 4: you can't deny that you've seen this big twenty by
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  Speaker 4: twenty booth and we're playing games and we're interacting. And
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  Speaker 4: so when it comes to brand and I think that
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  Speaker 4: is so important. But I think that there's two sides
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  Speaker 4: of branding, right. So there's the branding where you you
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  Speaker 4: let people know, hey, this is my brand, this is
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  Speaker 4: what I stand for, this is my ethics, this is
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  Speaker 4: how I operate, right, And then obviously you're engaging with them,
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  Speaker 4: and then you get.
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  Speaker 1: Them as a client.
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  Speaker 4: Then there's another aspect of branding where you actually have
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  Speaker 4: to touch people. And so for me, I this year
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  Speaker 4: the reason why I decided not to do a booth
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  Speaker 4: because I do feel like I'm the queen.
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  Speaker 1: Of the marketplace and every year I have.
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  Speaker 4: The best booth, And so I said, you know what,
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  Speaker 4: how about I take a step back and not be
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  Speaker 4: competition but be help. How can I serve the vendors?
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  Speaker 4: So every single year, people are like, what's your return
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  Speaker 4: on investment? How are you doing it? How are you
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  Speaker 4: doing these big boots? Does it make sense for you?
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  Speaker 1: You know, what are you doing? How do you think of.
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  Speaker 4: These concepts like why do you go so big? Or
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  Speaker 4: how did you start out? Because I started out with
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  Speaker 4: a ten x ten right first ten. So for me,
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  Speaker 4: this year is about giving back and letting vendors like
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  Speaker 4: just we're going to be literally boots on the ground, right,
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  Speaker 4: it is going to be a team of us, an
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  Speaker 4: army of us really, just they're dedicated to helping the vendors.
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  Speaker 4: So we've hosted webinars. I think I have an upcoming
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  Speaker 4: webinar coming.
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  Speaker 2: Up in the Yeah, it was fire, it was.
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  Speaker 4: And my entire presentation is talking to them about not
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  Speaker 4: only first how do you prepare for the vendor marketplace.
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  Speaker 1: Ben, how do you actually how do you.
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  Speaker 4: When you're there? How do you grasp the attention? How
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  Speaker 4: do you actually create that transaction? And most times people
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  Speaker 4: are thinking about how can I make the money just today?
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  Speaker 4: And it's not about just today, it's about how are
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  Speaker 4: you collecting those contacts? So we went over that. We
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  Speaker 4: so basically I'm teaching them how to prepare, how to
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  Speaker 4: be present when you're there, and then after what do
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  Speaker 4: you need to do to make sure that you were
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  Speaker 4: able to not only leave an impression but also turn
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  Speaker 4: that into dollars. So that has been great. My entire team.
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  Speaker 4: We are going to be there, so whether the vendors
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  Speaker 4: need helps getting content, they need something to eat, they
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  Speaker 4: need a break, they need people to come over to
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  Speaker 4: their booth, it's gonna be amazing. And we're doing like
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  Speaker 4: a competition, right, you know, always got to make you
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  Speaker 4: always gotta So we are making We are asking the
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  Speaker 4: attendees to vote, so we will have different categories. The
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  Speaker 4: team will be there, so just figuring out ways to
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  Speaker 4: one bring that energy to the marketplace, but then also
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  Speaker 4: showing business owners like how to make investments the most like.
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  Speaker 2: Twenty people there, where's this webinary?
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  Speaker 4: So actually on the seventh is on the seventh at
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  Speaker 4: eight pm.
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  Speaker 2: Once she's referring to the inside of EYL You she's
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  Speaker 2: been gracious enough to give her time and her knowledge
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  Speaker 2: to our community to help them prepare.
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  Speaker 3: And but that's not uyo you though, that's for every.
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  Speaker 1: Vey right right, that's right, that's fact.
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  Speaker 2: I want to stay it.
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  Speaker 1: I'm proud of you.
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  Speaker 2: Let's just start there, like I'm proud of Like we
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  Speaker 2: talk all the time about until everybody, let everybody know
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  Speaker 2: that we're proud of you.
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  Speaker 1: I'm proud of you.
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  Speaker 2: We're busy during the investmentst week and for obvious reasons,
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  Speaker 2: but I think like next to us, like you're right
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  Speaker 2: on that next level of super big. Last year you
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  Speaker 2: were on both stages. You were in up in the marketplace,
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  Speaker 2: you were networking. How are you preparing this year yourself? Right,
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  Speaker 2: Like obviously you have a business and your network, how
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  Speaker 2: are you preparing? What guidance?
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  Speaker 3: What you know?
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  Speaker 2: Two ledge would you give to people who are going
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  Speaker 2: there for the first time who we're like, wait, I'm
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  Speaker 2: doing all these things.
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  Speaker 1: I didn't manage.
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  Speaker 2: What's the management plan for that?
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  Speaker 1: Listen, it's a lot. It is a lot.
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  Speaker 4: Yes, maybe after you guys, I may be I may
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  Speaker 4: be the next busiest.
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  Speaker 1: Person after you all. So this year I'm giving back
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  Speaker 1: to the attendees. Right, I'm doing the Entrepreneur's boardroom.
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  Speaker 4: I have a two hour seminar on Friday, owners how
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  Speaker 4: to generate profits in their business, how to save on taxes,
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  Speaker 4: how to actually use their business to retire rich and
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  Speaker 4: build wealth, because most of us were not really thinking
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  Speaker 4: about like okay, we're thinking about okay, I need this
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  Speaker 4: business to help me make money, but not really thinking
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  Speaker 4: about how to use it for retirement and to build wealth,
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  Speaker 4: the same thing that you know wealthy people do.
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  Speaker 1: When they start businesses.
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  Speaker 4: So I do have that workshop on Thursday, but I
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  Speaker 4: mean sorry, on Friday at one thirty five, I believe.
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  Speaker 4: But for me, when I'm thinking about investments, I look
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  Speaker 4: at you have an opportunity to touch twenty thousand people
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  Speaker 4: sleep on.
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  Speaker 1: Monday, right, And it's so for me, I'm.
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  Speaker 4: Consistently and for those of you who have booths. My
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  Speaker 4: thing always and I tell everybody people will forget what
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  Speaker 4: you said to them.
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  Speaker 1: They will never forget how you made them feel.
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  Speaker 4: Absolutely, they will never forget how you made them feel.
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  Speaker 4: So for me, whether somebody want to take a photo
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  Speaker 4: with me, they need to ask me a question, I
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  Speaker 4: will literally stop anything that I'm doing to make sure
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  Speaker 4: that I'm touching the people. Because seeing someone on you know,
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  Speaker 4: on Instagram or YouTube, it's very different. Right when you
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  Speaker 4: actually get to see someone, someone may have wanted to
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  Speaker 4: ask you a question or wanted to speak with you.
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  Speaker 4: So I do take the time to just touch them.
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  Speaker 4: I take time to spend at my booth. I may
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  Speaker 4: not be there the entire time right, my team may
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  Speaker 4: be there, but I do take time to spend.
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  Speaker 1: At my booth.
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  Speaker 4: This year, I'll be all around the marketplace, but I
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  Speaker 4: still do designate that time when I'm not on the
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  Speaker 4: stage to walk around and speak to people.
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  Speaker 1: And sometimes people won't speak to you.
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  Speaker 4: Sometimes people are staring at you, and I'll just be
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  Speaker 4: like hi, right because people are like staring, And so
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  Speaker 4: I just make it my business throughout investments to touch
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  Speaker 4: as many people, and so to any vendor or any
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  Speaker 4: attendee or any person like you have an opportunity and
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  Speaker 4: you're in a space with amazing people that have decided
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  Speaker 4: to invest in themselves as well.
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  Speaker 1: Everybody there is a winner.
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  Speaker 4: Everybody has taken that step to invest in themselves. So
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  Speaker 4: take that opportunity to network, to show up and to
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  Speaker 4: just make people feel good.
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  Speaker 1: You can't go on with that.
• 9:41
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