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How Marketing Generalists Use LinkedIn Newsletters to Build Authority in 2026
In this episode of The Marketing Career Podcast, Lucas and Luna explore how marketing generalists are using LinkedIn newsletters to establish thought leadership, generate leads, and accelerate career growth in 2026. They dive into a specific case: a mid-career B2B marketer who grew her newsletter from zero to 15,000 subscribers in 6 months by focusing on a niche topic—ABM for mid-market SaaS. The hosts break down the strategy: consistent weekly posts, repurposing content from the newsletter into short-form LinkedIn updates, and leveraging LinkedIn's algorithm to reach new audiences. They…
The skinny
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