Latest / Skin Anarchy / Cora Miller, Co-Founder of Young King Hair Care

Transcript

Cora Miller, Co-Founder of Young King Hair Care · Skin Anarchy

• 0:01
  SPEAKER_01: Hi guys, welcome back to Skincare Anarchy.
• 0:03
  SPEAKER_01: This is your host, EXA, and I have an awesome guest today.
• 0:07
  SPEAKER_01: She is the founder of a wonderful um line that is geared towards children.
• 0:13
  SPEAKER_01: And um, without further ado, I want to introduce you guys to Cora Miller, who is the founder of Young King uh hair care.
• 0:19
  SPEAKER_01: So welcome to the show, Cora.
• 0:21
  SPEAKER_01: I'm so excited you're here.
• 0:22
  SPEAKER_01: Yes, hi.
• 0:23
  SPEAKER_01: Thanks for having me.
• 0:24
  SPEAKER_01: It is such an honor to host you.
• 0:26
  SPEAKER_01: I would love to get started by learning more about you and your beauty journey and just you know what inspired you in this industry.
• 0:33
  SPEAKER_00: Of course.
• 0:34
  SPEAKER_00: Well, I funny enough, um, I never thought I would be on this entrepreneurial journey that I am currently in now.
• 0:42
  SPEAKER_00: Um my background, I was working in corporate America.
• 0:46
  SPEAKER_00: I was uh a VP of external affairs and I worked at a major healthcare company for over seven years and really focused on strategic grant making and philanthropy um and really doing kind of community work on behalf of the company, um, which was very rewarding.
• 1:06
  SPEAKER_00: Um, and so I was just kind of climbing the ladder, right?
• 1:10
  SPEAKER_00: Um, I was getting, you know, promotions and just kind of working my way up.
• 1:15
  SPEAKER_00: Um, and it wasn't until I had my son in 2017 that you know my perspective just kind of changed.
• 1:24
  SPEAKER_00: Um after having him, um, he he was just born with all of this like gorgeous hair.
• 1:31
  SPEAKER_00: Um, and so funny because I, you know, I wanted to be a boy mom because I didn't want to have to deal with all the hair.
• 1:39
  SPEAKER_00: And then of course I get a son that has all the hair.
• 1:41
  SPEAKER_00: She has amazing hair.
• 1:43
  SPEAKER_00: Yeah.
• 1:44
  SPEAKER_00: So I was just trying to find products um that were clean, um, plant-based, um, and specifically felt like they were made with for a boy with textured hair.
• 1:57
  SPEAKER_00: And I was just very surprised that there were no products um created that I felt like had him in mind.
• 2:04
  SPEAKER_00: Um, yeah, absolutely.
• 2:07
  SPEAKER_00: Yeah, and that just bothered me for a lot of reasons.
• 2:10
  SPEAKER_00: Um, I just think representation is so important.
• 2:13
  SPEAKER_00: Um and I I think you should be able to see yourself and the products that you use.
• 2:18
  SPEAKER_01: Um absolutely, and I think also as a mother, right?
• 2:21
  SPEAKER_01: Like you should be able to go to the store and buy your child what he or she needs.
• 2:25
  SPEAKER_01: I mean, that's exactly yeah, it's like one of our rights.
• 2:30
  SPEAKER_01: Yes, but please continue.
• 2:31
  SPEAKER_01: I interrupted you.
• 2:32
  SPEAKER_00: Yeah, no, you're fine.
• 2:33
  SPEAKER_00: Um, yeah, I I totally agree with you a hundred percent.
• 2:36
  SPEAKER_00: And so after, you know, Googling and walking down, you know, store aisles and finding nothing that really spoke to me for my son.
• 2:45
  SPEAKER_00: Um, I went to my husband and I told him, you know, I really want to start a line for you for boys of color.
• 2:55
  SPEAKER_00: And of course, he was like, uh, what are you talking about?
• 2:58
  SPEAKER_00: Um, but but um him being kind of the MBA uh background that he is and actually working in marketing for a ton of uh large CPG companies, um, including Coke and General Mills.
• 3:13
  SPEAKER_00: Um he was like, okay, if you're really serious about this, you know, come up with like a business plan.
• 3:18
  SPEAKER_00: Like what's your market research?
• 3:20
  SPEAKER_00: What's your consumer research?
• 3:22
  SPEAKER_00: Like help me understand like what's what's actually out there.
• 3:25
  SPEAKER_00: Is this actually a white space?
• 3:27
  SPEAKER_00: And I was like, you raise really good points.
• 3:30
  SPEAKER_00: So uh I did all that though.
• 3:33
  SPEAKER_00: So I spent months um just looking at seeing what is what is actually out there, um, and actually even did a survey of over a hundred parents of boys to understand was this something that they saw um and thought that was a gap in the beauty industry.
• 3:51
  SPEAKER_00: Um and then finally kind of presented all my findings and literally kind of pitched to my husband like with everything.
• 3:59
  SPEAKER_00: Yeah.
• 4:00
  SPEAKER_01: Yeah, and you know, it's so interesting.
• 4:02
  SPEAKER_01: I and before you you continue, I want to just say this that I had interviewed um the editor Kayla Greaves um a while ago, and Kayla would made a such a strong point at that time about like hair care for um people of color, you know, and it's it was about how it's not just that it's not there, it's also like inaccessible, you know what I mean?
• 4:23
  SPEAKER_01: And it's like it's almost like put into this category where it's like it stands out in a negative way.
• 4:29
  SPEAKER_01: And I absolutely like just I hate that the beauty industry has not addressed that.
• 4:33
  SPEAKER_01: So to when I saw your your brand, I was just absolutely excited because we need this, you know what I mean?
• 4:39
  SPEAKER_01: We need this to become a conversation in this industry that an entire group of people are not being represented.
• 4:45
  SPEAKER_01: And you can't go to the store and buy what you need, and you can't go to the store and say, I've got 10 options for my child that you know what I mean, that needs good hair care.
• 4:53
  SPEAKER_01: So yeah, exactly.
• 4:56
  SPEAKER_00: I mean, I totally agree.
• 4:57
  SPEAKER_00: And I think about my own experience with my natural hair and finding products, and you know, one uh you know, before you like we're talking like five, seven years ago, it didn't even exist.
• 5:09
  SPEAKER_00: Um, and then we see this boom of products, which is great, but it was overwhelming, it was hard to navigate, and then you know, we were seeing all these products too that were had all these like filler ingredients that really weren't great for your hair.
• 5:25
  SPEAKER_00: Yeah, they weren't actually helpful for textured hair.
• 5:29
  SPEAKER_00: Like what?
• 5:30
  SPEAKER_00: Like, can you give me an example of one of those?
• 5:32
  SPEAKER_01: Because like I had such a hard time with shampoos too.
• 5:34
  SPEAKER_00: So yeah, so there was a lot of products that were made with sulfates um and parabens and mineral oils.
• 5:41
  SPEAKER_00: Um, and we now know that these products are very bad and and very harsh on your hair.
• 5:48
  SPEAKER_00: Um, and so that um, you know, I think it took a while to get there for people to realize like we shouldn't be putting these ingredients in our products.
• 5:57
  SPEAKER_00: But for us that, you know, have texture hair, that's that's what we had.
• 6:01
  SPEAKER_00: Um and it just wasn't helping anything.
• 6:05
  SPEAKER_00: Right.
• 6:05
  SPEAKER_01: No, right, and also like I don't know if you experienced this or not, but um, you know, I was talking to the founders of InnerSense, um, which is also a hair care line, and they were I made the point of saying, you know, I can't use every product for hair care because it doesn't just impact my hair, it impacts my skin.
• 6:23
  SPEAKER_01: So, like, you know, like if I use, like, for example, Panteen Pro V, I cannot use because there's something in their formula that causes my whole body to break out in cystic acne.
• 6:32
  SPEAKER_01: So when I think about children, you know what I mean, and I think about a child, I mean the last thing you want is a skin reaction from their hair care.
• 6:40
  SPEAKER_00: Correct.
• 6:41
  SPEAKER_00: Absolutely, 110%.
• 6:43
  SPEAKER_00: And it's funny you say that too, because my son also has eczema, and so his skin is very sensitive.
• 6:49
  SPEAKER_00: So that's why I specifically was looking for, you know, certain ingredients and making sure that you know the products that I use were kind of plant-based, clean, natural, because I know for his skin it does break him out.
• 7:05
  SPEAKER_00: So all of that to say, you know, once I kind of convinced my husband, I pitched to him and he was like, Yes, you're on to something.
• 7:13
  SPEAKER_00: I was like, I know, I could have told you that.
• 7:15
  SPEAKER_00: Um, you know, I went straight to work to try to kind of build out Young King.
• 7:21
  SPEAKER_00: Um so I ended up partnering with a chemist.
• 7:24
  SPEAKER_00: She's a black woman who is amazing.
• 7:28
  SPEAKER_00: I love that.
• 7:29
  SPEAKER_00: Develop these products.
• 7:31
  SPEAKER_00: And and I love that she understood what I was trying to do.
• 7:35
  SPEAKER_00: Um because you'll find, you know, especially for those in the consumer product space, oftentimes we will get with like a manufacturer or partner to try to develop something and it they don't always align with your vision.
• 7:50
  SPEAKER_00: Um, and that can be a challenge in and of itself.
• 7:53
  SPEAKER_00: But the partner that I found was just amazing, and she totally understood and saw that there is such a white space and a need for us to create products specifically for boys of color.
• 8:05
  SPEAKER_01: Absolutely.
• 8:06
  SPEAKER_01: And you know, I just want to say, Cora, like I'm glad that you went to a chemist who was uh, you know, a woman of color as well.
• 8:14
  SPEAKER_01: Because the thing is, like I have Indian hair, and I feel like when I describe my hair to hairstylists, like, and this is anyone listening out there, I'm not trying to offend anybody, but the way I describe my hair is like it's right in between black and Caucasian hair, it's right in the middle.
• 8:30
  SPEAKER_01: So it's got the texture, you know what I mean, but like it's a little straighter, so like you need to figure out how to deal with it, you know what I mean?
• 8:37
  SPEAKER_01: And so it's it's a problem, and I feel like the people who deal with it and have similar hair types are really the only ones that can understand.
• 8:45
  SPEAKER_01: So I'm really, really glad that you found a chemist like that.
• 8:48
  SPEAKER_00: Yeah, no, seriously, um totally understands.
• 8:52
  SPEAKER_00: Um, and her experience is in the natural hair space, so she definitely got it.
• 8:58
  SPEAKER_00: Um, but you know, obviously when you're developing products, it takes, you know, a couple iterations.
• 9:03
  SPEAKER_00: So we did a lot of like trials and testing, and you know, asked some of our close family friends to help us like review the products and testing it um before we finally were in a really good place and felt really good about our initial product offerings.
• 9:20
  SPEAKER_00: And and that's when Young King launched in December 2019.
• 9:24
  SPEAKER_01: Yeah, yeah, I love that.
• 9:26
  SPEAKER_01: And I I think that you know, it's interesting because um I noticed that you have rosemary and honey like right on your bottle, like as like a huge, you know, it's like a like a standout, right?
• 9:37
  SPEAKER_01: Standout ingredients.
• 9:38
  SPEAKER_01: So, like how did you pick your main ingredients?
• 9:41
  SPEAKER_01: Like, did was there like testing involved with like like what's you know causes allergies or not, or how was that whole process?
• 9:48
  SPEAKER_00: Yeah, definitely a lot of testing.
• 9:50
  SPEAKER_00: Um, and this is where I lean on for sure, kind of our scientists, right?
• 9:56
  SPEAKER_00: Like who's trained in all of those things to help me figure out, okay, if my goal is to let's just use, for example, for our shampoo.
• 10:06
  SPEAKER_00: If my goal is to ensure that it's a gentle formula because it's for kids, that's not stripping away or causing dryness, um, you know, help me figure out which particular ingredients would would support that or help that.
• 10:23
  SPEAKER_00: And so she gave me a bunch of different kinds of formulations, thoughts, ideas.
• 10:29
  SPEAKER_00: Let's add this.
• 10:31
  SPEAKER_00: Um, and then when she created them, if it didn't work, I was like, okay, well, let's try, you know, and then she would be like, okay, well, let's try this.
• 10:37
  SPEAKER_00: So it was a lot of just like back and forth, to be completely honest.
• 10:41
  SPEAKER_00: Um, because obviously I'm not a scientist by background, and I'm certainly not a formulator.
• 10:48
  SPEAKER_00: I I do appreciate founders that like whip things up in their kitchen.
• 10:52
  SPEAKER_00: I it just blows my mind how they figure it out, but I'm not one of those.
• 10:56
  SPEAKER_01: Yeah, no, I hear you.
• 10:57
  SPEAKER_01: I'm not either.
• 10:58
  SPEAKER_01: If I were to start a line, I would be like, uh, where's the chemist?
• 11:02
  SPEAKER_01: I have no idea.
• 11:03
  SPEAKER_01: Like I know.
• 11:05
  SPEAKER_01: I wanna, I wanna actually um, Cora, I want to actually ask you because I know that um, you know, with with children, it's so tricky because they're so, you know, new to our world and you know, everything is like kind of, you know, it's prone to affecting them, right?
• 11:20
  SPEAKER_01: So like when when you were crafting um your products, what were some of the things that you definitely wanted to avoid, other than like, you know, I know you've mentioned some of them, like sulfates and whatnot, but was there something like that you just did not want at all?
• 11:33
  SPEAKER_01: Like I know I I don't know how like hormones and stuff work and beauty and like the industry.
• 11:37
  SPEAKER_01: So I'm that's really where I'm going with this, you know, like not exposing a child to like things like I don't know, chemicals that might alter their hormonal balance or something.
• 11:47
  SPEAKER_00: Right.
• 11:48
  SPEAKER_00: And so a lot of those are kind of were in our no-no list.
• 11:52
  SPEAKER_00: Like I mentioned, like the sulfates, the paravens, the falseates and silicones, those were like key mineral oil.
• 12:00
  SPEAKER_00: Like I said, absolutely not, those cannot be in our products.
• 12:03
  SPEAKER_00: And of course, the chemist was like, yep, done, understand.
• 12:07
  SPEAKER_01: Yeah.
• 12:07
  SPEAKER_00: In terms of like specifically for kids, one thing that we were really mindful of is that we didn't want the product to be, you know, super harsh.
• 12:18
  SPEAKER_00: And what I mean by that is because their hair is still kind of coming in, you know, they don't necessarily need those deep kind of cleansing agents that you would need for adult hair.
• 12:31
  SPEAKER_01: Oh, that's interesting.
• 12:32
  SPEAKER_01: That's interesting.
• 12:33
  SPEAKER_00: Yeah, so we wanted to make sure that, you know, those types of ingredients where it's more kind of that deep, like those cleansing agents, um, we stayed away from them.
• 12:45
  SPEAKER_00: Um, and honestly, again, I give a lot of credit to my chemist partner because she helped educate me on some of these areas to think about because you don't necessarily think about them.
• 12:57
  SPEAKER_00: Um, when you're thinking about products or developing a line, you just know you want these things and you're like, okay, now help me bring it to life and figure out like when you figure out.
• 13:07
  SPEAKER_00: No, absolutely.
• 13:08
  SPEAKER_01: And you know, I one thing I one thing I want to ask you is that, you know, were you like when you were doing your research, like I mean, I know that the only like children's shampoo I know of is Jorgens and Jurgens baby shampoo.
• 13:21
  SPEAKER_01: You know what I mean?
• 13:21
  SPEAKER_01: So like like that is a huge competitor, like off the bat, you know.
• 13:25
  SPEAKER_01: So like when you were crafting um your line, what were some of the things that you were a little, you know, hesitant about?
• 13:31
  SPEAKER_01: Like in terms of you know, like wondering if the industry would be like accepting of um what you were trying to provide.
• 13:38
  SPEAKER_00: You know, I was hesitant because we were kind of entering a new frontier in terms of we were we were a kids' line.
• 13:48
  SPEAKER_00: So yes, there's a there's our kids products, but even when you skim that down to kids products for textured hair, that's smaller, a smaller category.
• 13:57
  SPEAKER_00: Um but at the same time, you know, we were speaking directly to boys.
• 14:03
  SPEAKER_00: Um, so we were at this like interesting intersection of like, we're not in a men's grooming, we're not a men's grooming product.
• 14:11
  SPEAKER_00: And again, speaking to textured, like multicultural men, because we've seen an influx of those brands over the past few years, right?
• 14:20
  SPEAKER_00: But we're but we're not exactly, you know, in your true blue kind of kids space because we have a very specific um consumer.
• 14:32
  SPEAKER_00: Yeah.
• 14:32
  SPEAKER_00: And so it was interesting to just try to figure out like where do we actually fit in the market?
• 14:39
  SPEAKER_00: Um yes, you know, we we have a hair care line, but you know, if if before, you know, before we ended up in Target and Walmart, it was like, okay, if we go into retail, where would we actually sit?
• 14:50
  SPEAKER_00: Like, where would we actually be on shelf?
• 14:54
  SPEAKER_00: Um, because you know, we're we're new, we're like first to this space.
• 14:59
  SPEAKER_00: So we're like just kind of trying to figure out and navigate that um was interesting.
• 15:06
  SPEAKER_00: Um, because you know, most people did see us like as a niche, you know, a niche um segment.
• 15:13
  SPEAKER_00: But at the same time, you know, we we knew our plans were beyond kind of just hair care.
• 15:21
  SPEAKER_00: Like we want to create a holistic grooming system for boys of color.
• 15:25
  SPEAKER_00: Yeah.
• 15:25
  SPEAKER_00: Um, but it's just like where do you actually where would you actually sit?
• 15:29
  SPEAKER_00: Like, where do you actually be placed?
• 15:32
  SPEAKER_01: Yeah, exactly.
• 15:34
  SPEAKER_01: It's interesting because um, you know, I want to go through like some of the concerns that um that you've noticed with your son in terms of like the the hair concerns that um were at the forefront of your mind when you were crafting this.
• 15:46
  SPEAKER_01: Was it like, you know, just just his curls or you know, what what are what are some of the big hair concerns that you wanted to address?
• 15:54
  SPEAKER_00: Um for me, the biggest hair concern I would say is just dryness.
• 15:59
  SPEAKER_00: Um, and I think that that goes without saying for anyone that has kind of natural hair, yeah, for our hair, it is so important that it stay moisturized and hydrated because if not, that's when you see breakage and damage.
• 16:14
  SPEAKER_00: Um, so we have to constantly, constantly um keep our hair kind of moisturized in that way.
• 16:23
  SPEAKER_00: And so we use products daily um to ensure that our hair stays, kind of maintains that level of moisture.
• 16:31
  SPEAKER_00: Um and so I I wanted to make sure that, you know, the products that I use for him could provide kind of that for him and what I was looking for while also helping with growth.
• 16:43
  SPEAKER_00: Um, you know, kids definitely are still coming into their hair until they're about like one or two, depending.
• 16:50
  SPEAKER_00: Um, my son was way ahead of that because he had so much of it.
• 16:53
  SPEAKER_00: Um, but I wanted to make sure too that not only was it staying hydrated, but that it was growing accordingly.
• 17:01
  SPEAKER_00: Um so like oils was important for me too.
• 17:05
  SPEAKER_00: Uh that's why we have an essential oils blend in our line um to help support that as well.
• 17:11
  SPEAKER_00: So when he was younger, um, I'd say around the one, you know, 12 months, one time frame.
• 17:19
  SPEAKER_00: Yeah.
• 17:19
  SPEAKER_00: That's when I really, really started to get more um, I'd say serious and and young king um because I just felt like the products that I were was using weren't weren't effective and they weren't accomplishing the things that I wanted to for his hair.
• 17:36
  SPEAKER_00: Right, right.
• 17:37
  SPEAKER_01: No, I mean it makes sense.
• 17:40
  SPEAKER_01: It makes sense.
• 17:40
  SPEAKER_01: And honestly, I can relate to your son, him and I have a bond because I was born with a full head of hair, and my mother operated just she was always annoyed because she had to take care of it from day one.
• 17:51
  SPEAKER_01: So, you know, I get it.
• 17:53
  SPEAKER_01: Like I remember I grew up with like daily coconut hair massages, you know what I mean?
• 17:57
  SPEAKER_01: And like coconut oil hair massage.
• 17:59
  SPEAKER_01: So yeah, I mean it's definitely a I think it's definitely a white space.
• 18:03
  SPEAKER_01: And I think it it's brilliant that you came up with this because, you know, for me, when I look at children's products, like of course we don't want to expose our kids to anything that might be detrimental to them, but certain things like, you know, like cleansing and and a nice bath experience, and you know what I mean, things that are gonna be good for them, like those are things that that we should look at as as an entire beauty industry.
• 18:25
  SPEAKER_01: Because, you know, like if you I think like good hair starts from the beginning, as I'm sure you know much better than me, you know, and and it's like if we don't practice that from the beginning and we can't provide our children with with things that help them, like, you know, with that, then that's that's a big problem.
• 18:41
  SPEAKER_01: Yeah.
• 18:42
  SPEAKER_00: Yeah, uh, you're so right.
• 18:44
  SPEAKER_00: And I, you know, what you're saying is just spot on because you know, in the African-American community, it it's often our experience growing up that women, certainly mothers, teach their daughters like the importance of hair care.
• 19:00
  SPEAKER_00: Like it was so important for us to, you know, get our hair done and them teaching, like my mom teaching me how to take care of it and what to do and making sure that we look presentable.
• 19:12
  SPEAKER_00: But when I think about even like my boy cousins, and even my husband will tell you with his mom, it was just like, okay, go to the barbershop, like maybe wash your hair.
• 19:24
  SPEAKER_00: Like, there was no like this idea of like educating, yeah, educating young boys on the importance of hair care was like non-existent.
• 19:33
  SPEAKER_00: And so that's another piece of what we're trying to do is just let parents know the importance of pouring into their sons to teach them the importance of self-care and grooming at an early age so that by the time they are older, they know what to do and they're not struggling like our men are struggling now.
• 19:52
  SPEAKER_00: Exactly.
• 19:54
  SPEAKER_00: Trying to figure out what to do.
• 19:55
  SPEAKER_01: 100%.
• 19:57
  SPEAKER_01: You know, I'm honestly always I'm always like wondering because I I I've noticed that the whole, you know, the barbershop, and so I'm a millennial and I know in our age bracket, like the barbershop um thing with a lot of colored men is like this little ritual for them, you know what I mean?
• 20:13
  SPEAKER_01: The whole community, and you know, so a barbershop, your, you know, is like a it's it's a very special place in their heart, you know what I mean?
• 20:21
  SPEAKER_01: So they don't change their barber, and and I've noticed that, and it's almost like very old school, but it it serves a purpose.
• 20:27
  SPEAKER_01: And as much as I love that cultural aspect of the African-American culture, I also am like, well, this this is not fair because you know, if you can't go to the barber shop every two weeks, you should have stuff at home, you know, that you're and that's always that's always a problem.
• 20:44
  SPEAKER_01: So I I just love that you started this, and I really hope that all the brands out there listening, I really hope you guys take, you know, some insight from this and some some motivation to come out with even, you know, like products for adults that are like this for men, you know, because there's really nothing out there.
• 21:02
  SPEAKER_00: Yeah, it's definitely a gap.
• 21:04
  SPEAKER_00: Uh definitely a gap in the space.
• 21:07
  SPEAKER_00: But I, you know, I I love what you said about the barber shop because it's so true.
• 21:12
  SPEAKER_00: One, and two, this idea that you still have to do stuff in between barber visits, like you still do have to wash your hair.
• 21:20
  SPEAKER_00: Um, you should probably still put some oil in it, like so that it's not dry.
• 21:26
  SPEAKER_00: Um, and especially now that we've seen these trends of more, you know, black men and even boys growing their hair out, you know, that does require maintenance.
• 21:37
  SPEAKER_00: And so understanding what it means to maintain the longer hairstyles is really important as well.
• 21:46
  SPEAKER_00: And so that's that's all a part of like our ethos, too, is like, you know, great products, um hair education, and really how does that create self care and confidence when you when you have products.
• 22:00
  SPEAKER_00: That you know are made from you, when you know how to use them, you exude this level of confidence that um is and is unmatched.
• 22:08
  SPEAKER_00: And I firmly believe when you look good, you feel good.
• 22:11
  SPEAKER_00: And so we want that experience for boys of color.
• 22:14
  SPEAKER_01: I love that.
• 22:15
  SPEAKER_01: I love everything about your line.
• 22:17
  SPEAKER_01: I love everything about what you said, and I also love the beautiful crown on your packaging, by the way.
• 22:22
  SPEAKER_01: It's the cutest thing in the world.
• 22:24
  SPEAKER_01: Um, because our hair is our crown.
• 22:26
  SPEAKER_01: And I just I love that you've done this.
• 22:28
  SPEAKER_01: And you know, I one thing I'm gonna ask you though is for all the moms listening out there, can you give us some tips that they can follow?
• 22:35
  SPEAKER_01: Um, if they have also they they also have young children with textured hair, you know, just some tips to follow, other than obviously buying your amazing line.
• 22:42
  SPEAKER_01: Um, you know, uh some things that you found to be helpful before you were able to create this line.
• 22:47
  SPEAKER_00: Yeah, you know, for me, what was really helpful and also a part of the inspiration for the line is to really follow the lock lock method, which is the liquid oil cream method.
• 22:59
  SPEAKER_00: Um, and this method really helps to promote that moisture that I was talking about earlier.
• 23:05
  SPEAKER_00: Um, and so you start with a liquid, so a leave-in conditioner to really help and use as kind of a wetting agent to help detangle the hair.
• 23:16
  SPEAKER_00: Then you follow with, and the last two I'll say oil and curling cream are interchangeable, but how I do for my son, I follow with the essential oils blend um to really help with that um nourishment and that uh that uh hair growth to by using the oils.
• 23:32
  SPEAKER_00: And then I follow and end with a curling cream, and that really helps to define his curls and make them pop.
• 23:38
  SPEAKER_00: So that's I love that that's my recommended routine.
• 23:41
  SPEAKER_00: And of course, use Young King hair care to do that.
• 23:44
  SPEAKER_00: That's why we started our live yes, please.
• 23:48
  SPEAKER_01: Everyone listening, everyone listening out there, if you want to try something, and you know what?
• 23:54
  SPEAKER_01: Not just for kids, I think everyone should try this.
• 23:56
  SPEAKER_01: If you've got like textured hair and it's curly and you can't find a good product, give it a go.
• 24:02
  SPEAKER_01: You know what I mean?
• 24:02
  SPEAKER_01: Why not?
• 24:03
  SPEAKER_01: Like if it's safe for children, it's safe for everybody.
• 24:06
  SPEAKER_01: So, you know, just yeah, I I really urge everybody out there, you know, check out Young King Hair Care.
• 24:11
  SPEAKER_01: Um, give us some feedback, leave some feedback for Cora's team.
• 24:15
  SPEAKER_01: I would love to hear um more information on this topic because I think it's just so important.
• 24:19
  SPEAKER_01: Cora, also, I would love to have you back anytime to talk more about hair care.
• 24:23
  SPEAKER_01: Yeah, happy to happy to come back.
• 24:26
  SPEAKER_01: Awesome, awesome, awesome.
• 24:27
  SPEAKER_01: And uh, you know, everyone listening, please, please, please go check out uh check out Young King on Instagram or their website.
• 24:33
  SPEAKER_01: Cora, uh, do you guys have a website up right now?
• 24:36
  SPEAKER_00: Or is that so we're you can find us at youngkinghaircare.com and then our Instagram is at Young KingHaircare.
• 24:44
  SPEAKER_01: Perfect, awesome.
• 24:45
  SPEAKER_01: And I, you know, I hope that you guys learned a lot from this episode.
• 24:48
  SPEAKER_01: And if you have any feedback for us, definitely let us know.
• 24:51
  SPEAKER_01: And thank you so much, Cora.
• 24:52
  SPEAKER_00: Um, thank you so much again.
• 24:56
  SPEAKER_00: I appreciate you.
• 25:01
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• 25:09
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• 26:03
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• 26:08
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