Latest / Brighter Path: Data, Marketing, Entertainment, and Storytelling
XBOX XP: Microsoft's Bigger Bet on Entertainment
Microsoft has introduced Xbox XP, a new division designed to expand its gaming franchises into film, television, merchandise, brand partnerships and live experiences.
With Minecraft generating nearly $1 billion at the global box office, Fallout bringing renewed attention to its games through Prime Video, and a Call of Duty movie in development, the opportunity is becoming easier to see.
In this special episode, I look at Microsoft’s bigger entertainment ambitions, the audience behavior behind its most successful franchises, and whether the same approach can work across properties like Halo…
The skinny
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