How to Manage Influencers Analysts and More: Q & A with a Category Leader
In this episode, we talk to Category Leader, Peter Isaacson, CMO at Demandbase about How to Manage Influences, Analysts and More! You can read the full transcription of this episode on the Heinz Marketing Blog starting Monday, 7/2/18.
Here's just a taste of the converstation:
Matt: The easy thing to do on this conversation would be to talk about account based marketing. Demandbase is one of the leading providers of account based marketing technology to B2B companies. You guys do some amazing work in the space, but I've been particular impressed with the work you and your team have done with…
The skinny
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