964: Why the Best Energy Technology Doesn't Always Win | Sass Peress
The best technology does not always win.
Sass Peress has spent nearly four decades learning why. Since entering solar in 1988, he has built companies, introduced new technologies, sold hundreds of thousands of solar products, backed ideas that worked, backed at least one that did not, and learned firsthand what separates an exciting invention from something customers will actually buy.
One of his most useful distinctions is between “bleeders” and “leaders.” Being first can mean paying for every lesson the rest of the market gets to learn from you. The companies that survive know how to stay…
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