Latest / Wedding Pros who are ready to grow - with Becca Pountney / Part 2 - Getting the enquiries!

Transcript

Part 2 - Getting the enquiries! · Wedding Pros who are ready to grow - with Becca Pountney

• 0:49
  Did
• 0:49
  you
• 0:49
  know
• 0:50
  that
• 0:50
  on
• 0:50
  average,
• 0:50
  for
• 0:51
  every
• 0:51
  seven
• 0:51
  couples
• 0:52
  that
• 0:52
  come
• 0:52
  and
• 0:52
  look
• 0:52
  at
• 0:53
  your
• 0:53
  website
• 0:53
  or
• 0:53
  social
• 0:53
  media,
• 0:54
  only
• 0:54
  three
• 0:55
  of
• 0:55
  them
• 0:55
  will
• 0:55
  ever
• 0:55
  make
• 0:55
  an
• 0:56
  inquiry?
• 0:56
  Why
• 0:57
  is
• 0:57
  that
• 0:57
  and
• 0:58
  how
• 0:58
  can
• 0:58
  we
• 0:58
  make
• 0:58
  it
• 0:58
  a
• 0:59
  higher
• 0:59
  percentage?
• 1:01
  I'm
• 1:01
  Becca
• 1:01
  Poutney,
• 1:02
  wedding
• 1:02
  business
• 1:02
  marketing
• 1:03
  expert,
• 1:03
  speaker
• 1:04
  and
• 1:04
  blogger,
• 1:04
  and
• 1:05
  you're
• 1:05
  listening
• 1:05
  to
• 1:05
  the
• 1:05
  Wedding
• 1:06
  Pros
• 1:06
  who
• 1:06
  Are
• 1:06
  Ready
• 1:06
  to
• 1:07
  Grow
• 1:07
  podcast.
• 1:08
  I'm
• 1:09
  here
• 1:09
  to
• 1:09
  share
• 1:09
  with
• 1:09
  you
• 1:09
  actionable
• 1:10
  tips,
• 1:10
  strategies
• 1:11
  and
• 1:11
  real
• 1:12
  life
• 1:12
  examples
• 1:12
  to
• 1:13
  help
• 1:13
  you
• 1:13
  take
• 1:13
  your
• 1:13
  wedding
• 1:14
  business
• 1:14
  to
• 1:14
  the
• 1:14
  next
• 1:14
  level.
• 1:15
  If
• 1:16
  you
• 1:16
  are
• 1:16
  an
• 1:16
  ambitious
• 1:17
  wedding
• 1:17
  business
• 1:17
  owner
• 1:18
  that
• 1:18
  wants
• 1:18
  to
• 1:18
  take
• 1:18
  your
• 1:19
  passion
• 1:19
  and
• 1:19
  use
• 1:19
  it
• 1:20
  to
• 1:20
  build
• 1:20
  a
• 1:20
  profitable,
• 1:21
  sustainable
• 1:21
  business
• 1:22
  doing
• 1:22
  what
• 1:22
  you
• 1:22
  love,
• 1:23
  then
• 1:23
  you're
• 1:23
  in
• 1:23
  the
• 1:24
  right
• 1:24
  place.
• 1:24
  Let's
• 1:25
  get
• 1:25
  going
• 1:25
  with
• 1:25
  today's
• 0:37
  episode.
• 1:27
  Welcome
• 1:27
  back
• 1:27
  to
• 1:28
  Part
• 1:28
  two
• 1:28
  of
• 1:28
  our
• 1:29
  summer
• 1:29
  series,
• 1:29
  all
• 1:30
  about
• 1:30
  the
• 1:30
  Customer
• 1:31
  Journey.
• 1:31
  This
• 1:32
  summer
• 1:32
  I'm
• 1:32
  going
• 1:32
  to
• 1:32
  be
• 1:33
  walking
• 1:33
  you
• 1:33
  through
• 1:33
  the
• 1:33
  things
• 1:34
  that
• 1:34
  I
• 1:34
  do
• 1:34
  with
• 1:34
  my
• 1:34
  one
• 1:34
  to
• 1:35
  one
• 1:35
  clients.
• 1:35
  And
• 1:36
  one
• 1:36
  of
• 1:36
  those
• 1:36
  things
• 1:36
  is
• 1:36
  we
• 1:37
  break
• 1:37
  down
• 1:37
  the
• 1:37
  customer
• 1:38
  journey
• 1:38
  to
• 1:38
  see
• 1:39
  where
• 1:39
  things
• 1:39
  are
• 1:39
  going
• 1:39
  wrong
• 1:40
  and
• 1:40
  where
• 1:40
  small
• 1:40
  improvements
• 1:41
  can
• 1:41
  be
• 1:41
  made
• 1:41
  to
• 1:42
  fix
• 1:42
  the
• 1:42
  issues.
• 1:43
  In
• 1:43
  the
• 1:43
  last
• 1:43
  episode
• 1:44
  last
• 1:44
  week
• 1:44
  we
• 1:44
  talked
• 1:45
  all
• 1:45
  about
• 1:45
  the
• 1:45
  start
• 1:45
  of
• 1:46
  the
• 1:46
  customer
• 1:46
  journey.
• 1:46
  If
• 1:47
  you
• 1:47
  haven't
• 1:47
  yet
• 1:47
  had
• 1:48
  a
• 1:48
  look
• 1:48
  at
• 1:48
  that
• 1:48
  or
• 1:48
  listened
• 1:49
  to
• 1:49
  that
• 1:49
  episode,
• 1:49
  I
• 1:50
  do
• 1:50
  recommend
• 1:50
  you
• 1:50
  go
• 1:51
  back
• 1:51
  before
• 1:51
  you
• 1:51
  listen
• 1:52
  to
• 1:52
  today's
• 1:52
  episode.
• 1:53
  Today
• 1:53
  we're
• 1:53
  going
• 1:53
  to
• 1:53
  be
• 1:53
  talking
• 1:54
  about
• 1:54
  the
• 1:54
  next
• 1:54
  part
• 1:55
  in
• 1:55
  that
• 1:55
  journey,
• 1:56
  which
• 1:56
  is
• 1:56
  the
• 1:57
  inquiry
• 1:57
  stage.
• 1:58
  Last
• 1:58
  time
• 1:58
  we
• 1:59
  talked
• 1:59
  all
• 1:59
  about
• 1:59
  how
• 1:59
  to
• 2:00
  make
• 2:00
  sure
• 2:00
  people
• 2:00
  know
• 2:00
  you
• 2:01
  exist,
• 2:01
  but
• 2:01
  now
• 2:02
  we're
• 2:02
  going
• 2:02
  to
• 2:02
  think
• 2:02
  about,
• 2:02
  okay,
• 2:03
  well,
• 2:03
  they
• 2:03
  know
• 2:03
  we
• 2:04
  exist.
• 2:04
  How
• 2:04
  are
• 2:04
  we
• 2:04
  going
• 2:05
  to
• 2:05
  get
• 2:05
  them
• 2:05
  to
• 2:05
  actually
• 2:06
  not
• 2:06
  just
• 2:06
  look
• 2:07
  at
• 2:07
  us
• 2:07
  and
• 2:07
  then
• 2:07
  go
• 2:08
  elsewhere,
• 2:08
  but
• 2:08
  to
• 2:09
  look
• 2:09
  at
• 2:09
  our
• 2:09
  business
• 2:09
  and
• 2:10
  engage
• 2:10
  with
• 2:10
  us,
• 2:11
  inquire
• 2:11
  with
• 2:12
  us
• 2:12
  and
• 2:12
  move
• 2:12
  on
• 2:13
  to
• 2:13
  the
• 2:13
  next
• 2:14
  steps.
• 2:14
  We
• 2:14
  know
• 2:15
  that
• 2:15
  in
• 2:15
  2025,
• 2:16
  in
• 2:16
  the
• 2:16
  age
• 2:16
  of
• 2:16
  the
• 2:16
  marketing,
• 2:17
  theme
• 2:17
  park,
• 2:17
  choice
• 2:18
  is
• 2:18
  everywhere
• 2:19
  and
• 2:19
  couples
• 2:19
  on
• 2:20
  the
• 2:20
  whole
• 2:20
  are
• 2:20
  overwhelmed.
• 2:21
  But
• 2:21
  we
• 2:21
  also
• 2:21
  know
• 2:22
  that
• 2:22
  they
• 2:22
  are
• 2:22
  definitely
• 2:23
  the
• 2:23
  research
• 2:23
  generation
• 2:24
  that
• 2:24
  are
• 2:24
  coming
• 2:24
  through
• 2:25
  and
• 2:25
  getting
• 2:25
  married
• 2:25
  right
• 2:25
  now.
• 2:26
  Which
• 2:26
  means
• 2:26
  not
• 2:27
  only
• 2:27
  are
• 2:28
  they
• 2:28
  interested
• 2:28
  in
• 2:29
  what
• 2:29
  they're
• 2:29
  buying,
• 2:29
  but
• 2:29
  they
• 2:29
  spend
• 2:30
  a
• 2:30
  lot
• 2:30
  of
• 2:30
  time
• 2:30
  researching
• 2:31
  and
• 2:31
  looking
• 2:31
  into
• 2:31
  it
• 2:32
  before
• 2:32
  they
• 2:32
  actually
• 2:33
  make
• 2:33
  the
• 2:33
  call
• 2:34
  or
• 2:34
  fill
• 2:34
  in
• 2:35
  the
• 2:35
  inquiry
• 2:35
  form
• 2:35
  on
• 2:36
  your
• 2:36
  website.
• 2:36
  We
• 2:36
  recently
• 2:37
  purchased
• 2:38
  a
• 2:38
  car,
• 2:38
  a
• 2:38
  secondhand
• 2:39
  car,
• 2:39
  and
• 2:39
  we
• 2:39
  were
• 2:40
  talking
• 2:40
  to
• 2:40
  the
• 2:40
  man
• 2:40
  in
• 2:41
  the
• 2:41
  car
• 2:41
  garage
• 2:41
  in
• 2:41
  Hyundai
• 2:42
  and
• 2:42
  he
• 2:43
  said
• 2:43
  that
• 2:43
  the
• 2:43
  way
• 2:44
  people
• 2:44
  buy
• 2:44
  cars
• 2:44
  has
• 2:45
  completely
• 2:45
  transformed
• 2:46
  that.
• 2:46
  Now
• 2:47
  people
• 2:47
  are
• 2:48
  researching
• 2:48
  for
• 2:49
  almost
• 2:49
  45
• 2:49
  hours
• 2:50
  on
• 2:50
  average
• 2:50
  before
• 2:51
  they
• 2:51
  even
• 2:51
  walk
• 2:51
  into
• 2:51
  the
• 2:52
  showroom.
• 2:52
  So
• 2:52
  it's
• 2:53
  no
• 2:53
  longer
• 2:53
  his
• 2:53
  job
• 2:53
  to
• 2:53
  sell
• 2:54
  the
• 2:54
  car.
• 2:54
  By
• 2:54
  the
• 2:55
  time
• 2:55
  they
• 2:55
  come
• 2:55
  into
• 2:55
  the
• 2:55
  showroom,
• 2:56
  they're
• 2:56
  pretty
• 2:56
  much,
• 2:56
  much
• 2:57
  Already
• 2:57
  sold.
• 2:57
  And
• 2:57
  this
• 2:58
  is
• 2:58
  exactly
• 2:58
  what
• 2:58
  we're
• 2:59
  seeing
• 2:59
  in
• 2:59
  this
• 2:59
  part
• 2:59
  of
• 2:59
  the
• 2:59
  customer
• 3:00
  journey
• 3:00
  with
• 3:01
  our
• 3:01
  engaged
• 3:01
  couples.
• 3:02
  Once
• 3:02
  a
• 3:02
  couple
• 3:03
  gets
• 3:03
  engaged
• 3:04
  on
• 3:04
  the
• 3:04
  whole,
• 3:04
  they
• 3:04
  have
• 3:05
  a
• 3:05
  pretty
• 3:05
  good
• 3:05
  idea
• 3:05
  about
• 3:06
  what
• 3:06
  they
• 3:06
  want
• 3:06
  to
• 3:06
  spend
• 3:07
  their
• 3:07
  money
• 3:07
  on
• 3:07
  and
• 3:07
  how
• 3:07
  they
• 3:08
  want
• 3:08
  their
• 3:08
  wedding
• 3:08
  to
• 3:08
  look.
• 3:09
  And
• 3:09
  whereas
• 3:10
  before
• 3:10
  they
• 3:10
  would
• 3:10
  maybe
• 3:11
  just
• 3:11
  go
• 3:11
  to
• 3:11
  the
• 3:11
  local
• 3:12
  venue,
• 3:12
  the
• 3:12
  local
• 3:12
  florist,
• 3:13
  the
• 3:13
  local
• 3:13
  cake
• 3:14
  maker,
• 3:14
  they
• 3:14
  have
• 3:15
  so
• 3:15
  much
• 3:15
  choice
• 3:16
  now
• 3:16
  and
• 3:16
  they
• 3:16
  know
• 3:17
  that
• 3:17
  there
• 3:17
  is
• 3:17
  all
• 3:17
  sorts
• 3:17
  of
• 3:18
  different
• 3:18
  options
• 3:18
  out
• 3:19
  there.
• 3:19
  And
• 3:19
  so
• 3:19
  what
• 3:19
  they
• 3:19
  will
• 3:20
  do
• 3:20
  is
• 3:20
  they
• 3:20
  will
• 3:20
  start
• 3:21
  doing
• 3:21
  their
• 3:21
  own
• 3:21
  research.
• 3:22
  They
• 3:22
  will
• 3:22
  start
• 3:23
  looking
• 3:23
  into
• 3:23
  how
• 3:24
  much
• 3:24
  things
• 3:24
  cost,
• 3:24
  they
• 3:25
  will
• 3:25
  look
• 3:25
  at
• 3:25
  what
• 3:25
  kind
• 3:26
  of
• 3:26
  vibe
• 3:26
  they
• 3:26
  want
• 3:27
  for
• 3:27
  their
• 3:27
  wedding,
• 3:27
  the
• 3:27
  kind
• 3:27
  of
• 3:28
  venue
• 3:28
  they're
• 3:28
  looking
• 3:28
  for,
• 3:29
  the
• 3:29
  kind
• 3:29
  of
• 3:29
  flowers
• 3:30
  that
• 3:30
  they
• 3:30
  want,
• 3:30
  the
• 3:30
  kind
• 3:31
  of
• 3:31
  photographer
• 3:31
  that
• 3:31
  they
• 3:32
  want,
• 3:32
  and
• 3:32
  they
• 3:32
  will
• 3:32
  do
• 3:33
  a
• 3:33
  huge
• 3:33
  amount
• 3:33
  of
• 3:33
  their
• 3:33
  own
• 3:34
  research.
• 3:34
  And
• 3:35
  this
• 3:35
  is
• 3:35
  why
• 3:35
  we
• 3:35
  know
• 3:36
  from
• 3:36
  the
• 3:36
  UK
• 3:36
  Wedding
• 3:37
  report
• 3:37
  that
• 3:37
  on
• 3:37
  average,
• 3:38
  you
• 3:38
  know,
• 3:38
  a
• 3:39
  couple
• 3:39
  will
• 3:39
  look,
• 3:39
  for
• 3:39
  example,
• 3:40
  at
• 3:40
  seven
• 3:40
  photographers
• 3:41
  websites,
• 3:42
  but
• 3:42
  they'll
• 3:42
  only
• 3:43
  ever,
• 3:43
  they'll
• 3:44
  only
• 3:44
  ever
• 3:45
  inquire
• 3:46
  with
• 3:46
  three
• 3:47
  on
• 3:47
  average.
• 3:48
  So
• 3:48
  at
• 3:48
  some
• 3:48
  point
• 3:49
  in
• 3:49
  the
• 3:49
  mix,
• 3:49
  four
• 3:49
  of
• 3:50
  those
• 3:50
  photographers
• 3:51
  are
• 3:51
  getting
• 3:51
  lost,
• 3:52
  they're
• 3:52
  getting
• 3:52
  discounted
• 3:54
  before
• 3:54
  the
• 3:54
  couple's
• 3:55
  even
• 3:55
  spoken
• 3:56
  to
• 3:56
  them.
• 3:56
  So
• 3:56
  this
• 3:57
  is
• 3:57
  likely
• 3:57
  happening
• 3:58
  to
• 3:58
  you
• 3:58
  and
• 3:59
  to
• 3:59
  me
• 3:59
  and
• 3:59
  all
• 3:59
  of
• 3:59
  us
• 3:59
  all
• 4:00
  of
• 4:00
  the
• 4:00
  time.
• 4:00
  So
• 4:01
  what
• 4:01
  can
• 4:01
  we
• 4:01
  do
• 4:01
  about
• 4:01
  it?
• 4:01
  What
• 4:02
  can
• 4:02
  we
• 4:02
  do
• 4:02
  to
• 4:02
  improve
• 4:03
  this
• 4:03
  part
• 4:03
  of
• 4:03
  our
• 4:03
  customer
• 4:04
  journey,
• 4:04
  to
• 4:05
  try
• 4:05
  and
• 4:05
  keep
• 4:05
  those
• 4:05
  couples
• 4:06
  interested
• 4:07
  and
• 4:07
  ready
• 4:07
  to
• 4:07
  inquire
• 4:08
  with
• 4:08
  us
• 4:08
  rather
• 4:09
  than
• 4:09
  us
• 4:09
  losing
• 4:10
  them
• 4:10
  to
• 4:10
  the
• 4:10
  competitors?
• 4:11
  Well,
• 4:11
  I've
• 4:11
  got
• 4:11
  a
• 4:12
  few
• 4:12
  different
• 4:12
  areas
• 4:12
  that
• 4:12
  I
• 4:13
  want
• 4:13
  you
• 4:13
  to
• 4:13
  consider
• 4:14
  today.
• 4:14
  And
• 4:15
  we're
• 4:15
  talking
• 4:15
  about
• 4:15
  your
• 4:15
  website,
• 4:16
  but
• 4:16
  we're
• 4:16
  also
• 4:16
  talking
• 4:17
  about
• 4:17
  your
• 4:17
  social
• 4:17
  media
• 4:17
  presence
• 4:18
  as
• 4:18
  well,
• 4:18
  because
• 4:18
  we
• 4:19
  know
• 4:19
  now
• 4:19
  that
• 4:19
  couples
• 4:20
  will
• 4:20
  send
• 4:20
  inquiries
• 4:21
  and
• 4:21
  reach
• 4:21
  out
• 4:22
  to
• 4:22
  you
• 4:22
  via
• 4:22
  social
• 4:23
  media
• 4:23
  too,
• 4:23
  not
• 4:23
  always
• 4:24
  just
• 4:24
  by
• 4:24
  your
• 4:24
  website.
• 4:25
  So
• 4:25
  the
• 4:25
  first
• 4:25
  thing
• 4:25
  is,
• 4:25
  is
• 4:26
  it
• 4:26
  clear
• 4:26
  where
• 4:26
  you're
• 4:26
  based?
• 4:27
  Again,
• 4:27
  like
• 4:28
  I
• 4:28
  said,
• 4:28
  people
• 4:28
  aren't
• 4:28
  necessarily
• 4:29
  looking
• 4:30
  for
• 4:30
  the
• 4:30
  person
• 4:30
  the
• 4:31
  closest
• 4:31
  to
• 4:31
  them,
• 4:31
  but
• 4:31
  they
• 4:32
  do
• 4:32
  want
• 4:32
  to
• 4:32
  understand
• 4:32
  whether
• 4:33
  or
• 4:33
  not
• 4:33
  you're
• 4:33
  close
• 4:33
  or
• 4:34
  in
• 4:34
  the
• 4:34
  vicinity
• 4:35
  of
• 4:35
  where
• 4:35
  you
• 4:36
  want
• 4:36
  to
• 4:36
  get
• 4:36
  married,
• 4:36
  or
• 4:36
  if
• 4:37
  you
• 4:37
  specialize
• 4:37
  in
• 4:38
  weddings
• 4:38
  in
• 4:38
  a
• 4:38
  certain
• 4:39
  area
• 4:39
  of
• 4:39
  the
• 4:39
  country
• 4:40
  or
• 4:40
  in
• 4:40
  a
• 4:40
  certain
• 4:40
  area
• 4:41
  of
• 4:41
  the
• 4:41
  world.
• 4:41
  Have
• 4:41
  you
• 4:41
  ever
• 4:42
  had
• 4:42
  that
• 4:42
  experience
• 4:42
  where
• 4:43
  you
• 4:43
  come
• 4:43
  across
• 4:43
  an
• 4:43
  amazing
• 4:44
  cafe
• 4:44
  or
• 4:45
  a
• 4:45
  restaurant
• 4:45
  on
• 4:45
  TikTok
• 4:46
  on
• 4:46
  Instagram
• 4:47
  and
• 4:47
  you
• 4:47
  think,
• 4:47
  I'd
• 4:47
  love
• 4:47
  to
• 4:47
  go
• 4:47
  there,
• 4:48
  and
• 4:48
  then
• 4:48
  you
• 4:48
  realize
• 4:48
  it's
• 4:49
  in
• 4:49
  a
• 4:49
  country
• 4:49
  the
• 4:50
  other
• 4:50
  side
• 4:50
  of
• 4:50
  the
• 4:50
  world,
• 4:50
  it's
• 4:51
  no
• 4:51
  use
• 4:51
  to
• 4:51
  you,
• 4:51
  it's
• 4:51
  probably
• 4:52
  not
• 4:52
  going
• 4:52
  to
• 4:52
  happen.
• 4:52
  Well,
• 4:53
  we
• 4:53
  have
• 4:53
  the
• 4:53
  same
• 4:53
  experience
• 4:54
  when
• 4:54
  we
• 4:54
  find
• 4:55
  a
• 4:55
  wedding
• 4:55
  vendor
• 4:55
  or
• 4:55
  Venue
• 4:56
  that
• 4:56
  we
• 4:56
  want
• 4:56
  to
• 4:56
  work
• 4:56
  with
• 4:57
  and
• 4:57
  then
• 4:57
  realize
• 4:57
  they're
• 4:58
  based
• 4:58
  the
• 4:58
  other
• 4:58
  side
• 4:58
  of
• 4:58
  the
• 4:59
  world.
• 4:59
  So
• 4:59
  the
• 4:59
  first
• 4:59
  thing
• 5:00
  is,
• 5:00
  if
• 5:00
  you
• 5:00
  want
• 5:00
  to
• 5:00
  keep
• 5:00
  hold
• 5:01
  of
• 5:01
  those
• 5:01
  couples,
• 5:01
  is
• 5:02
  make
• 5:02
  it
• 5:02
  really
• 5:02
  clear
• 5:03
  your
• 5:03
  location
• 5:04
  and
• 5:04
  also
• 5:04
  where
• 5:05
  you're
• 5:05
  happy
• 5:05
  to
• 5:05
  work.
• 5:06
  This
• 5:06
  needs
• 5:06
  to
• 5:07
  be
• 5:07
  very
• 5:07
  clear
• 5:07
  as
• 5:08
  soon
• 5:08
  as
• 5:08
  I
• 5:08
  land
• 5:08
  on
• 5:08
  your
• 5:09
  website,
• 5:09
  but
• 5:09
  also
• 5:09
  on
• 5:10
  your
• 5:10
  social
• 5:10
  media
• 5:10
  profile,
• 5:11
  in
• 5:11
  your
• 5:11
  bio.
• 5:12
  Have
• 5:12
  you
• 5:12
  had
• 5:12
  a
• 5:12
  look
• 5:12
  at
• 5:13
  that
• 5:13
  recently?
• 5:13
  Is
• 5:14
  it
• 5:14
  on
• 5:14
  there?
• 5:14
  And
• 5:15
  if
• 5:15
  you
• 5:15
  are
• 5:15
  based,
• 5:15
  for
• 5:16
  example,
• 5:16
  in
• 5:16
  Birmingham,
• 5:17
  but
• 5:17
  you're
• 5:17
  willing
• 5:17
  to
• 5:17
  travel
• 5:18
  the
• 5:18
  whole
• 5:18
  of
• 5:18
  the
• 5:18
  uk,
• 5:19
  add
• 5:19
  that
• 5:20
  in.
• 5:20
  Based
• 5:20
  in
• 5:21
  Birmingham,
• 5:21
  covering
• 5:21
  weddings,
• 5:22
  the
• 5:22
  whole
• 5:22
  of
• 5:22
  the
• 5:23
  uk,
• 5:23
  specializing
• 5:24
  in
• 5:24
  destination
• 5:24
  weddings.
• 5:25
  If
• 5:25
  you're
• 5:25
  happy
• 5:25
  to
• 5:25
  go
• 5:25
  abroad.
• 5:26
  But
• 5:26
  you
• 5:26
  need
• 5:26
  to
• 5:27
  tell
• 5:27
  people
• 5:27
  whether
• 5:28
  or
• 5:28
  not
• 5:28
  you're
• 5:28
  willing
• 5:28
  to
• 5:29
  work
• 5:29
  where
• 5:30
  they
• 5:30
  are
• 5:30
  getting
• 5:30
  married.
• 5:31
  So
• 5:31
  that's
• 5:31
  the
• 5:31
  first
• 5:31
  thing.
• 5:32
  Location.
• 5:32
  The
• 5:32
  second
• 5:33
  thing
• 5:33
  is
• 5:33
  you
• 5:34
  need
• 5:34
  to
• 5:34
  be
• 5:34
  speaking
• 5:34
  to
• 5:35
  their
• 5:35
  desires.
• 5:35
  As
• 5:36
  I
• 5:36
  said
• 5:36
  earlier,
• 5:36
  we
• 5:37
  know
• 5:37
  that
• 5:38
  couples
• 5:38
  already
• 5:38
  have
• 5:38
  an
• 5:39
  idea
• 5:39
  of
• 5:39
  the
• 5:40
  kind
• 5:40
  of
• 5:40
  wedding
• 5:40
  day
• 5:40
  they
• 5:41
  want
• 5:41
  in
• 5:41
  their
• 5:41
  heads,
• 5:42
  probably
• 5:42
  before
• 5:42
  they
• 5:43
  even
• 5:43
  got
• 5:43
  engaged.
• 5:44
  And
• 5:44
  so
• 5:44
  you
• 5:44
  need
• 5:44
  to
• 5:44
  speak
• 5:45
  directly
• 5:45
  to
• 5:45
  what
• 5:46
  they're
• 5:46
  looking
• 5:46
  for.
• 5:46
  So
• 5:47
  if
• 5:47
  your
• 5:47
  marketing
• 5:48
  messages
• 5:48
  that
• 5:48
  we
• 5:48
  discussed
• 5:49
  in
• 5:49
  last
• 5:49
  week's
• 5:49
  episode
• 5:50
  are
• 5:50
  clear,
• 5:51
  they
• 5:51
  should
• 5:51
  speak
• 5:51
  directly
• 5:52
  to
• 5:52
  them
• 5:52
  and
• 5:52
  make
• 5:53
  them
• 5:53
  think,
• 5:53
  oh,
• 5:53
  yeah,
• 5:54
  this
• 5:54
  must
• 5:54
  be
• 5:54
  the
• 5:54
  person
• 5:54
  for
• 5:55
  me,
• 5:55
  because
• 5:55
  they're
• 5:56
  talking
• 5:56
  exactly
• 5:57
  my
• 5:57
  language.
• 5:58
  This
• 5:58
  is
• 5:58
  why
• 5:58
  if
• 5:58
  we
• 5:58
  keep
• 5:59
  things
• 5:59
  too
• 5:59
  vague,
• 5:59
  if
• 5:59
  we
• 6:00
  don't
• 6:00
  know
• 6:00
  who
• 6:00
  we're
• 6:01
  trying
• 6:01
  to
• 6:01
  talk
• 6:01
  to,
• 6:01
  that
• 6:01
  we
• 6:02
  often
• 6:02
  get
• 6:02
  discounted
• 6:03
  started.
• 6:03
  Because
• 6:03
  if,
• 6:04
  for
• 6:04
  example,
• 6:05
  I
• 6:05
  am
• 6:05
  vegan
• 6:06
  and
• 6:06
  I'm
• 6:06
  looking
• 6:06
  for
• 6:06
  a
• 6:06
  vegan
• 6:07
  wedding
• 6:07
  cake
• 6:07
  and
• 6:07
  I
• 6:08
  come
• 6:08
  across
• 6:08
  one
• 6:08
  cake
• 6:08
  maker
• 6:09
  that
• 6:09
  really
• 6:10
  specializes
• 6:10
  in
• 6:11
  vegan
• 6:11
  cakes
• 6:11
  and
• 6:11
  that's
• 6:12
  all
• 6:12
  they
• 6:12
  do,
• 6:12
  and
• 6:12
  they
• 6:13
  have
• 6:13
  the
• 6:13
  same
• 6:13
  moral
• 6:14
  compass
• 6:14
  as
• 6:14
  me
• 6:15
  and
• 6:15
  another
• 6:15
  cake
• 6:16
  maker
• 6:16
  that
• 6:16
  just
• 6:17
  does
• 6:17
  a
• 6:17
  bit
• 6:17
  of
• 6:17
  vegan
• 6:17
  wedding
• 6:18
  cakes
• 6:18
  on
• 6:18
  the
• 6:18
  side,
• 6:19
  you
• 6:19
  know,
• 6:19
  chances
• 6:19
  are
• 6:20
  I'm
• 6:20
  going
• 6:20
  to
• 6:20
  go
• 6:20
  with
• 6:20
  the
• 6:21
  person
• 6:21
  I
• 6:21
  see
• 6:21
  as
• 6:21
  the
• 6:21
  specialist
• 6:22
  rather
• 6:22
  than
• 6:22
  the
• 6:22
  person
• 6:23
  who
• 6:23
  I
• 6:23
  see
• 6:23
  as
• 6:24
  just
• 6:24
  doing
• 6:24
  it
• 6:24
  on
• 6:24
  the
• 6:25
  side
• 6:25
  because
• 6:25
  they're
• 6:26
  really
• 6:26
  talking
• 6:26
  to
• 6:26
  me.
• 6:27
  So
• 6:27
  if
• 6:27
  you
• 6:27
  really
• 6:28
  want
• 6:28
  to
• 6:28
  convert
• 6:29
  the
• 6:29
  people
• 6:29
  that
• 6:29
  come
• 6:29
  to
• 6:29
  your
• 6:30
  website,
• 6:30
  you
• 6:30
  need
• 6:30
  to
• 6:30
  be
• 6:30
  talking
• 6:31
  their
• 6:31
  language,
• 6:31
  which
• 6:32
  is
• 6:32
  why
• 6:32
  it's
• 6:32
  really
• 6:32
  important
• 6:32
  you're
• 6:33
  clear
• 6:33
  about
• 6:33
  your
• 6:34
  marketing
• 6:34
  messages,
• 6:34
  about
• 6:35
  your
• 6:35
  core
• 6:35
  values
• 6:35
  and
• 6:36
  about
• 6:36
  what
• 6:36
  you
• 6:36
  can
• 6:36
  do.
• 6:37
  The
• 6:37
  other
• 6:37
  way
• 6:37
  we
• 6:37
  speak
• 6:37
  to
• 6:38
  people's
• 6:38
  desires
• 6:38
  is
• 6:39
  through
• 6:39
  images.
• 6:40
  Are
• 6:40
  your
• 6:40
  images
• 6:41
  on
• 6:41
  social
• 6:41
  media
• 6:41
  and
• 6:42
  your
• 6:42
  website
• 6:42
  selling
• 6:43
  where
• 6:43
  you
• 6:43
  want
• 6:44
  to
• 6:44
  be
• 6:44
  rather
• 6:44
  than
• 6:45
  where
• 6:45
  you
• 6:45
  are
• 6:45
  now?
• 6:45
  Are
• 6:46
  you
• 6:46
  selling
• 6:46
  the
• 6:46
  dream?
• 6:47
  Are
• 6:47
  you
• 6:47
  showcasing
• 6:48
  exactly
• 6:48
  what
• 6:48
  you
• 6:49
  do
• 6:49
  to
• 6:50
  make
• 6:50
  those
• 6:50
  couples
• 6:51
  fall
• 6:51
  in
• 6:51
  love
• 6:52
  with
• 6:52
  the
• 6:52
  service
• 6:52
  and
• 6:53
  the
• 6:53
  product
• 6:53
  you
• 6:54
  offer?
• 6:54
  If
• 6:54
  you
• 6:55
  don't
• 6:55
  want
• 6:55
  to
• 6:55
  be
• 6:55
  Chosen
• 6:56
  by
• 6:56
  price
• 6:57
  alone.
• 6:57
  Then,
• 6:58
  as
• 6:58
  I
• 6:58
  said
• 6:58
  last
• 6:58
  week,
• 6:58
  you've
• 6:59
  got
• 6:59
  to
• 6:59
  have
• 6:59
  something
• 6:59
  that
• 6:59
  makes
• 6:59
  you
• 7:00
  stand
• 7:00
  out.
• 7:00
  We're
• 7:00
  willing
• 7:01
  to
• 7:01
  pay
• 7:01
  more
• 7:01
  for
• 7:01
  something
• 7:02
  if
• 7:02
  we
• 7:02
  think
• 7:02
  we're
• 7:03
  going
• 7:03
  to
• 7:03
  get
• 7:03
  a
• 7:03
  better
• 7:03
  service
• 7:04
  or
• 7:04
  a
• 7:04
  better
• 7:04
  product,
• 7:05
  or
• 7:05
  if
• 7:05
  we
• 7:05
  can't
• 7:06
  get
• 7:06
  that
• 7:06
  product
• 7:06
  or
• 7:06
  service
• 7:06
  service
• 7:07
  elsewhere
• 7:07
  at
• 7:08
  the
• 7:08
  same
• 7:08
  quality
• 7:08
  level.
• 7:09
  So
• 7:09
  review
• 7:09
  your
• 7:10
  website
• 7:10
  images.
• 7:10
  Review
• 7:11
  your
• 7:11
  social
• 7:11
  media
• 7:12
  images.
• 7:12
  Do
• 7:12
  you
• 7:12
  need
• 7:12
  to
• 7:13
  upgrade
• 7:13
  them?
• 7:13
  Do
• 7:13
  you
• 7:14
  need
• 7:14
  to
• 7:14
  update
• 7:14
  them?
• 7:14
  Do
• 7:14
  you
• 7:14
  need
• 7:15
  to
• 7:15
  have
• 7:15
  a
• 7:15
  photo
• 7:15
  shoot?
• 7:15
  Is
• 7:16
  it
• 7:16
  something
• 7:16
  that's
• 7:16
  letting
• 7:17
  the
• 7:17
  side
• 7:17
  down
• 7:17
  or
• 7:17
  are
• 7:18
  they
• 7:18
  just
• 7:18
  a
• 7:18
  bit
• 7:18
  out
• 7:18
  of
• 7:18
  date?
• 7:19
  This
• 7:19
  is
• 7:19
  the
• 7:19
  same
• 7:19
  if
• 7:19
  you've
• 7:19
  got
• 7:20
  a
• 7:20
  directory
• 7:20
  listing.
• 7:21
  When
• 7:21
  was
• 7:21
  the
• 7:21
  last
• 7:21
  time
• 7:21
  you
• 7:22
  updated
• 7:22
  the
• 7:23
  images
• 7:23
  on
• 7:23
  your
• 7:23
  directory
• 7:24
  listing
• 7:24
  too?
• 7:25
  The
• 7:25
  next
• 7:25
  thing
• 7:26
  is,
• 7:26
  we
• 7:26
  know
• 7:26
  that
• 7:27
  today's
• 7:27
  couples
• 7:28
  want
• 7:28
  to
• 7:28
  see
• 7:28
  pricing,
• 7:29
  or
• 7:29
  at
• 7:29
  least
• 7:29
  an
• 7:30
  idea
• 7:30
  of
• 7:30
  pricing.
• 7:31
  And
• 7:31
  we
• 7:31
  also
• 7:31
  know
• 7:32
  that
• 7:32
  if
• 7:32
  you
• 7:32
  don't
• 7:32
  have
• 7:33
  pricing,
• 7:33
  your
• 7:33
  inquiry
• 7:34
  levels
• 7:34
  are
• 7:35
  likely
• 7:35
  to
• 7:35
  go
• 7:35
  down.
• 7:36
  People
• 7:36
  don't
• 7:37
  like
• 7:37
  to
• 7:37
  not
• 7:38
  know
• 7:38
  the
• 7:38
  price.
• 7:38
  So
• 7:39
  even
• 7:39
  going
• 7:39
  back
• 7:39
  to
• 7:39
  my
• 7:39
  car
• 7:40
  sales
• 7:40
  example,
• 7:42
  previously
• 7:42
  a
• 7:42
  car
• 7:42
  salesman
• 7:43
  would
• 7:43
  have
• 7:43
  sold
• 7:43
  the
• 7:43
  car
• 7:44
  in
• 7:44
  the
• 7:44
  showroom
• 7:45
  and
• 7:45
  then
• 7:45
  started
• 7:45
  talking
• 7:45
  about
• 7:46
  price.
• 7:46
  But
• 7:46
  now
• 7:47
  people
• 7:47
  know
• 7:47
  the
• 7:47
  price
• 7:48
  before
• 7:48
  they
• 7:48
  walk
• 7:48
  into
• 7:49
  the
• 7:49
  showroom
• 7:49
  and
• 7:49
  they've
• 7:49
  already
• 7:50
  decided
• 7:50
  whether
• 7:50
  or
• 7:51
  not
• 7:51
  they
• 7:51
  can
• 7:51
  afford
• 7:51
  it.
• 7:52
  Yes,
• 7:52
  there
• 7:52
  may
• 7:52
  be
• 7:52
  some
• 7:53
  upselling
• 7:53
  along
• 7:53
  the
• 7:53
  way,
• 7:54
  but
• 7:54
  on
• 7:54
  the
• 7:55
  whole,
• 7:55
  they
• 7:55
  know
• 7:55
  roughly
• 7:56
  what
• 7:56
  they're
• 7:56
  planning
• 7:57
  to
• 7:57
  spend.
• 7:57
  And
• 7:57
  it's
• 7:57
  the
• 7:58
  same
• 7:58
  for
• 7:58
  our
• 7:58
  couples
• 7:58
  who
• 7:58
  are
• 7:59
  getting
• 7:59
  married.
• 7:59
  So
• 7:59
  by
• 8:00
  hiding
• 8:00
  our
• 8:00
  prices,
• 8:01
  we're
• 8:01
  actually
• 8:01
  just
• 8:01
  creating
• 8:01
  friction
• 8:02
  by
• 8:02
  saying
• 8:03
  we
• 8:03
  need
• 8:03
  to
• 8:03
  get
• 8:03
  people
• 8:03
  on
• 8:04
  a
• 8:04
  call
• 8:04
  before
• 8:04
  we
• 8:04
  tell
• 8:05
  them
• 8:05
  the
• 8:05
  price.
• 8:05
  Prices.
• 8:05
  Well,
• 8:06
  that
• 8:06
  might
• 8:06
  work,
• 8:06
  but
• 8:07
  you're
• 8:07
  also
• 8:07
  probably
• 8:07
  losing
• 8:08
  business
• 8:08
  along
• 8:08
  the
• 8:09
  way
• 8:09
  as
• 8:09
  well.
• 8:10
  Unless
• 8:10
  you
• 8:10
  want
• 8:10
  to
• 8:10
  be
• 8:11
  so
• 8:11
  exclusive
• 8:11
  and
• 8:12
  so
• 8:12
  elite
• 8:13
  to
• 8:13
  prove
• 8:13
  that
• 8:13
  you're
• 8:14
  the
• 8:14
  highest,
• 8:14
  highest,
• 8:14
  highest
• 8:15
  part
• 8:15
  of
• 8:15
  the
• 8:15
  market.
• 8:15
  I
• 8:16
  really
• 8:16
  recommend
• 8:16
  you
• 8:17
  put
• 8:17
  some
• 8:17
  level
• 8:17
  of
• 8:17
  pricing
• 8:18
  on
• 8:18
  your
• 8:18
  website.
• 8:18
  And
• 8:19
  I've
• 8:19
  done
• 8:19
  plenty
• 8:20
  of
• 8:20
  episodes
• 8:20
  on
• 8:20
  this
• 8:20
  podcast
• 8:21
  about
• 8:21
  pricing
• 8:22
  and
• 8:22
  about
• 8:22
  why
• 8:22
  I
• 8:23
  think
• 8:23
  that
• 8:23
  and
• 8:23
  different
• 8:23
  ways
• 8:24
  you
• 8:24
  can
• 8:24
  display
• 8:24
  your
• 8:24
  pricing
• 8:25
  as
• 8:25
  well.
• 8:25
  But
• 8:25
  as
• 8:26
  I
• 8:26
  always
• 8:26
  say,
• 8:26
  you
• 8:26
  should
• 8:26
  have
• 8:27
  a
• 8:27
  minimum
• 8:27
  of
• 8:27
  a
• 8:27
  from
• 8:28
  price
• 8:28
  so
• 8:29
  people
• 8:29
  know
• 8:29
  what's
• 8:30
  the
• 8:30
  minimum
• 8:30
  budget
• 8:31
  you're
• 8:31
  willing
• 8:31
  to
• 8:31
  work
• 8:32
  with.
• 8:32
  So
• 8:32
  if
• 8:32
  they
• 8:33
  don't
• 8:33
  have
• 8:33
  that,
• 8:33
  they're
• 8:33
  not
• 8:34
  even
• 8:34
  going
• 8:34
  to
• 8:34
  inquire.
• 8:35
  So
• 8:35
  if
• 8:35
  we
• 8:36
  don't
• 8:36
  have
• 8:36
  these
• 8:36
  things
• 8:37
  and
• 8:37
  we're
• 8:37
  leaving
• 8:37
  it
• 8:37
  up
• 8:38
  to
• 8:38
  chance,
• 8:38
  we're
• 8:39
  letting
• 8:39
  them
• 8:39
  decide
• 8:40
  how
• 8:40
  much
• 8:40
  they
• 8:40
  think
• 8:40
  it
• 8:41
  costs
• 8:41
  to
• 8:41
  work
• 8:41
  with
• 8:41
  us.
• 8:42
  And
• 8:42
  often
• 8:42
  they
• 8:42
  have
• 8:43
  no
• 8:43
  idea
• 8:43
  and
• 8:44
  often
• 8:44
  they're
• 8:44
  way
• 8:44
  off
• 8:45
  the
• 8:45
  mark
• 8:45
  or
• 8:45
  they
• 8:46
  just
• 8:46
  don't
• 8:46
  even
• 8:46
  consider
• 8:46
  you
• 8:47
  and
• 8:47
  they're
• 8:47
  going
• 8:47
  to
• 8:47
  go
• 8:47
  elsewhere
• 8:48
  to
• 8:48
  a
• 8:48
  competitor
• 8:49
  who
• 8:49
  is
• 8:49
  being
• 8:50
  transparent
• 8:50
  about
• 8:51
  their
• 8:51
  prices.
• 8:51
  So
• 8:52
  if
• 8:52
  we
• 8:52
  want
• 8:52
  to
• 8:52
  improve
• 8:52
  this
• 8:53
  part
• 8:53
  of
• 8:53
  our
• 8:53
  customer
• 8:54
  journey,
• 8:54
  then
• 8:54
  clear
• 8:55
  pricing,
• 8:56
  clear,
• 8:56
  transparent
• 8:57
  pricing
• 8:57
  really
• 8:57
  will
• 8:58
  help
• 8:58
  you.
• 8:58
  The
• 8:58
  next
• 8:59
  thing
• 8:59
  is
• 8:59
  testimonials
• 9:00
  understanding
• 9:01
  that
• 9:01
  people
• 9:01
  want
• 9:01
  to
• 9:01
  know
• 9:01
  what
• 9:02
  other
• 9:02
  people
• 9:02
  are
• 9:02
  saying
• 9:02
  about
• 9:03
  you,
• 9:03
  rather
• 9:03
  than
• 9:03
  just
• 9:03
  what
• 9:04
  you're
• 9:04
  saying
• 9:04
  about
• 9:04
  yourself.
• 9:05
  We
• 9:05
  know
• 9:05
  that
• 9:05
  testimonials
• 9:06
  are
• 9:06
  powerful.
• 9:06
  We
• 9:07
  know
• 9:07
  what
• 9:07
  someone
• 9:07
  else
• 9:07
  says
• 9:08
  about
• 9:08
  us
• 9:08
  is
• 9:09
  much
• 9:09
  more
• 9:09
  powerful
• 9:09
  than
• 9:09
  what
• 9:10
  we
• 9:10
  can
• 9:10
  say
• 9:10
  about
• 9:10
  ourselves.
• 9:11
  We
• 9:11
  trust
• 9:12
  other
• 9:12
  people's
• 9:12
  opinions,
• 9:13
  which
• 9:13
  is
• 9:13
  why
• 9:13
  it's
• 9:14
  so
• 9:14
  important
• 9:14
  for
• 9:14
  us
• 9:15
  to
• 9:15
  collect
• 9:15
  Google
• 9:15
  reviews
• 9:16
  and
• 9:16
  Facebook
• 9:16
  reviews
• 9:17
  as
• 9:17
  much
• 9:17
  as
• 9:17
  we
• 9:17
  can,
• 9:18
  or
• 9:18
  reviews
• 9:18
  on
• 9:19
  our
• 9:19
  directories.
• 9:19
  But
• 9:19
  we
• 9:20
  also
• 9:20
  need
• 9:20
  to
• 9:20
  make
• 9:20
  sure
• 9:20
  we're
• 9:21
  using
• 9:21
  these
• 9:21
  words
• 9:21
  that
• 9:22
  other
• 9:22
  people
• 9:22
  are
• 9:22
  saying
• 9:22
  about
• 9:23
  us
• 9:23
  on
• 9:23
  our
• 9:24
  social
• 9:24
  media
• 9:24
  pages
• 9:25
  and
• 9:25
  everywhere
• 9:26
  on
• 9:26
  our
• 9:26
  website.
• 9:26
  If
• 9:27
  you
• 9:27
  hide
• 9:27
  your
• 9:27
  testimonials
• 9:28
  on
• 9:28
  a
• 9:29
  testimonial
• 9:29
  page
• 9:29
  on
• 9:29
  your
• 9:30
  website,
• 9:30
  you're
• 9:30
  doing
• 9:30
  yourself
• 9:31
  a
• 9:31
  disservice.
• 9:32
  In
• 9:32
  2025,
• 9:33
  they
• 9:33
  should
• 9:33
  be
• 9:33
  everywhere.
• 9:34
  I
• 9:34
  shouldn't
• 9:34
  be
• 9:34
  able
• 9:34
  to
• 9:34
  land
• 9:35
  on
• 9:35
  a
• 9:35
  page
• 9:35
  of
• 9:35
  your
• 9:35
  website
• 9:36
  without
• 9:36
  being
• 9:36
  able
• 9:36
  to
• 9:36
  see
• 9:37
  someone
• 9:37
  saying
• 9:38
  something
• 9:38
  amaz
• 9:39
  about
• 9:39
  you.
• 9:39
  And
• 9:39
  as
• 9:40
  they
• 9:40
  update
• 9:40
  and
• 9:40
  upgrade
• 9:41
  over
• 9:41
  time,
• 9:41
  if
• 9:41
  you
• 9:41
  don't
• 9:42
  have
• 9:42
  very
• 9:42
  many,
• 9:42
  then
• 9:43
  keep
• 9:43
  refreshing
• 9:43
  them,
• 9:43
  keep
• 9:44
  adding
• 9:44
  them.
• 9:44
  That
• 9:45
  really
• 9:45
  helps
• 9:46
  people
• 9:46
  gain
• 9:46
  your
• 9:47
  trust.
• 9:47
  It
• 9:47
  makes
• 9:47
  them
• 9:47
  realize
• 9:48
  what
• 9:48
  it's
• 9:48
  like
• 9:48
  to
• 9:48
  work
• 9:49
  with
• 9:49
  you.
• 9:49
  Especially
• 9:50
  if
• 9:51
  it's
• 9:51
  what
• 9:51
  people
• 9:52
  are
• 9:52
  saying
• 9:52
  about
• 9:52
  you
• 9:53
  is
• 9:54
  what's
• 9:54
  resonating
• 9:55
  with
• 9:55
  them
• 9:55
  or
• 9:55
  what
• 9:55
  they're
• 9:55
  looking
• 9:56
  for.
• 9:56
  The
• 9:56
  other
• 9:56
  thing
• 9:56
  I've
• 9:57
  noticed
• 9:57
  recently
• 9:57
  is
• 9:57
  if
• 9:58
  you
• 9:58
  start
• 9:58
  asking
• 9:58
  chatgpt
• 9:59
  things,
• 9:59
  often
• 10:00
  it
• 10:00
  pulls
• 10:01
  wording
• 10:01
  from
• 10:02
  your
• 10:02
  reviews
• 10:03
  and
• 10:03
  says
• 10:03
  this
• 10:03
  is
• 10:03
  what
• 10:04
  other
• 10:04
  people
• 10:04
  are
• 10:04
  saying
• 10:04
  about
• 10:05
  you.
• 10:05
  So
• 10:05
  even
• 10:06
  more
• 10:06
  important
• 10:06
  for
• 10:07
  you
• 10:07
  to
• 10:07
  get
• 10:07
  nice
• 10:08
  words.
• 10:08
  Because
• 10:08
  if
• 10:09
  I'm
• 10:09
  looking
• 10:09
  for
• 10:09
  a
• 10:10
  particular
• 10:10
  vendor,
• 10:10
  I
• 10:10
  can.
• 10:10
  I
• 10:11
  could
• 10:11
  ask
• 10:11
  ChatGPT
• 10:12
  what
• 10:12
  should
• 10:12
  I
• 10:13
  work
• 10:13
  with
• 10:13
  this
• 10:13
  person?
• 10:13
  What
• 10:13
  do
• 10:14
  you
• 10:14
  think
• 10:14
  about
• 10:14
  them?
• 10:14
  And
• 10:15
  ChatGPT
• 10:15
  will
• 10:15
  pull
• 10:16
  from
• 10:16
  reviews
• 10:16
  and
• 10:16
  tell
• 10:17
  me
• 10:17
  exactly
• 10:17
  what
• 10:17
  they
• 10:18
  think.
• 10:18
  So
• 10:18
  bear
• 10:18
  that
• 10:19
  in
• 10:19
  mind
• 10:19
  as
• 10:19
  well.
• 10:19
  But
• 10:19
  testimonials
• 10:20
  are
• 10:20
  incredibly
• 10:21
  important.
• 10:21
  I
• 10:21
  know
• 10:22
  they're
• 10:22
  difficult
• 10:22
  to
• 10:22
  get
• 10:22
  sometimes,
• 10:23
  but
• 10:23
  where
• 10:24
  possible
• 10:24
  get
• 10:24
  testimonials
• 10:25
  from
• 10:25
  as
• 10:25
  many
• 10:26
  couples
• 10:26
  as
• 10:26
  possible.
• 10:27
  The
• 10:27
  final
• 10:28
  thing
• 10:28
  that
• 10:28
  I
• 10:28
  really
• 10:28
  want
• 10:29
  you
• 10:29
  to
• 10:29
  consider
• 10:29
  when
• 10:29
  you're
• 10:30
  looking
• 10:30
  at
• 10:30
  this
• 10:30
  part
• 10:30
  of
• 10:31
  the
• 10:31
  customer
• 10:31
  journey,
• 10:31
  and
• 10:31
  this
• 10:32
  is
• 10:32
  something
• 10:32
  I
• 10:32
  spend
• 10:32
  a
• 10:32
  lot
• 10:32
  of
• 10:33
  time
• 10:33
  with
• 10:33
  with
• 10:33
  my
• 10:33
  one
• 10:34
  to
• 10:34
  one
• 10:34
  clients
• 10:34
  is
• 10:35
  are
• 10:35
  the
• 10:35
  next
• 10:35
  steps
• 10:36
  you
• 10:36
  want
• 10:36
  people
• 10:36
  to
• 10:36
  take
• 10:37
  clear
• 10:37
  and
• 10:38
  simple
• 10:38
  to
• 10:38
  follow,
• 10:38
  or
• 10:39
  are
• 10:39
  you
• 10:39
  making
• 10:39
  it
• 10:40
  really
• 10:40
  confusing?
• 10:40
  None
• 10:41
  of
• 10:41
  us
• 10:41
  like
• 10:41
  a
• 10:41
  confusing
• 10:42
  custom
• 10:43
  journey.
• 10:43
  When
• 10:43
  we
• 10:43
  feel
• 10:43
  uncomfortable,
• 10:44
  we
• 10:44
  don't
• 10:45
  know
• 10:45
  where
• 10:45
  to
• 10:45
  pay,
• 10:45
  we
• 10:45
  don't
• 10:46
  know
• 10:46
  what
• 10:46
  we
• 10:46
  have
• 10:46
  to
• 10:46
  do
• 10:46
  next.
• 10:47
  We
• 10:47
  tend
• 10:47
  to
• 10:47
  freeze
• 10:48
  and
• 10:48
  do
• 10:48
  nothing
• 10:48
  or
• 10:49
  feel
• 10:49
  really
• 10:49
  uncomfortable
• 10:50
  about
• 10:50
  it.
• 10:50
  And
• 10:50
  so
• 10:51
  we
• 10:51
  need
• 10:51
  to
• 10:51
  make
• 10:51
  sure
• 10:51
  it's
• 10:52
  really
• 10:52
  clear
• 10:52
  on
• 10:53
  your
• 10:53
  website
• 10:53
  or
• 10:53
  in
• 10:54
  your
• 10:54
  bio,
• 10:54
  on
• 10:54
  social
• 10:54
  media
• 10:55
  or
• 10:55
  in
• 10:55
  your
• 10:55
  call
• 10:56
  to
• 10:56
  action
• 10:56
  on
• 10:56
  your
• 10:56
  post.
• 10:57
  What
• 10:57
  do
• 10:57
  you
• 10:57
  want
• 10:57
  people
• 10:57
  to
• 10:58
  do
• 10:58
  next?
• 10:58
  Do
• 10:59
  you
• 10:59
  want
• 10:59
  them
• 10:59
  to
• 10:59
  download
• 11:00
  a
• 11:00
  pricing
• 11:00
  guide?
• 11:01
  Do
• 11:01
  you
• 11:01
  want
• 11:01
  them
• 11:01
  to
• 11:02
  book
• 11:02
  a
• 11:02
  call
• 11:02
  with
• 11:02
  you?
• 11:03
  Do
• 11:03
  you
• 11:03
  want
• 11:03
  them
• 11:03
  to
• 11:04
  inquire
• 11:04
  with
• 11:04
  you
• 11:05
  to
• 11:05
  check
• 11:05
  your
• 11:05
  availability?
• 11:06
  Make
• 11:06
  it
• 11:07
  clear
• 11:07
  what
• 11:07
  you
• 11:07
  want
• 11:07
  them
• 11:07
  to
• 11:08
  do
• 11:08
  and
• 11:08
  they're
• 11:08
  more
• 11:09
  likely
• 11:09
  to
• 11:09
  do
• 11:09
  it.
• 11:10
  And
• 11:10
  make
• 11:10
  sure
• 11:10
  you're
• 11:10
  signposting
• 11:11
  people
• 11:12
  everywhere.
• 11:12
  If
• 11:12
  you've
• 11:13
  ever
• 11:13
  been
• 11:13
  to
• 11:13
  any
• 11:14
  training
• 11:14
  about
• 11:15
  sales
• 11:15
  pages,
• 11:16
  then
• 11:16
  they
• 11:16
  talk
• 11:16
  about
• 11:17
  the
• 11:17
  fact
• 11:17
  that
• 11:17
  you
• 11:17
  need
• 11:17
  to
• 11:18
  have
• 11:18
  the
• 11:18
  buy
• 11:18
  button
• 11:19
  multiple
• 11:19
  times
• 11:19
  in
• 11:20
  multiple
• 11:20
  places
• 11:21
  all
• 11:21
  the
• 11:21
  way
• 11:21
  down
• 11:21
  the
• 11:21
  page
• 11:22
  because
• 11:22
  number
• 11:23
  one,
• 11:23
  you
• 11:23
  don't
• 11:23
  want
• 11:23
  to
• 11:23
  leave
• 11:24
  it
• 11:24
  to
• 11:24
  the
• 11:24
  bottom.
• 11:24
  But
• 11:24
  number
• 11:24
  two,
• 11:25
  people
• 11:25
  miss
• 11:25
  it
• 11:26
  and
• 11:26
  people
• 11:26
  see
• 11:26
  it
• 11:26
  in
• 11:26
  different
• 11:27
  places.
• 11:27
  So
• 11:27
  we
• 11:28
  need
• 11:28
  to
• 11:28
  make
• 11:28
  sure
• 11:28
  on
• 11:29
  our
• 11:29
  websites
• 11:29
  it's
• 11:29
  really
• 11:30
  easy
• 11:30
  and
• 11:30
  repetitive.
• 11:31
  What
• 11:32
  you
• 11:32
  want
• 11:32
  people
• 11:32
  to
• 11:33
  do
• 11:33
  next
• 11:33
  is
• 11:33
  it
• 11:34
  check
• 11:34
  our
• 11:34
  prices
• 11:35
  and
• 11:35
  then
• 11:35
  book
• 11:36
  a
• 11:36
  call
• 11:36
  with
• 11:36
  us?
• 11:36
  Is
• 11:37
  it
• 11:37
  come
• 11:37
  and
• 11:37
  fill
• 11:38
  out
• 11:38
  this
• 11:38
  form
• 11:38
  and
• 11:38
  we'll
• 11:39
  check
• 11:39
  availability
• 11:39
  and
• 11:40
  get
• 11:40
  in
• 11:40
  touch
• 11:40
  to
• 11:40
  have
• 11:40
  a
• 11:40
  call.
• 11:41
  Whatever
• 11:41
  is,
• 11:42
  lay
• 11:42
  it
• 11:42
  out
• 11:42
  and
• 11:42
  make
• 11:42
  it
• 11:43
  so
• 11:43
  simple
• 11:43
  and
• 11:43
  put
• 11:43
  it
• 11:44
  everywhere
• 11:44
  on
• 11:44
  your
• 11:44
  website
• 11:44
  and
• 11:45
  all
• 11:45
  over
• 11:45
  your
• 11:45
  social
• 11:46
  media
• 11:46
  so
• 11:46
  that
• 11:46
  there's
• 11:47
  not
• 11:47
  really
• 11:47
  complicating
• 11:48
  factors.
• 11:48
  The
• 11:48
  thing
• 11:49
  is
• 11:49
  with
• 11:49
  this
• 11:49
  part
• 11:49
  of
• 11:49
  the
• 11:50
  customer
• 11:50
  journey
• 11:50
  is
• 11:51
  what's
• 11:51
  important
• 11:52
  is
• 11:52
  to
• 11:52
  make
• 11:52
  it
• 11:52
  as
• 11:53
  easy
• 11:53
  as
• 11:54
  possible
• 11:54
  for
• 11:54
  people.
• 11:55
  The
• 11:55
  less
• 11:55
  friction
• 11:56
  there
• 11:56
  is,
• 11:56
  the
• 11:56
  more
• 11:56
  chance
• 11:57
  you've
• 11:57
  got
• 11:57
  of
• 11:58
  converting
• 11:58
  them
• 11:58
  into
• 11:59
  an
• 11:59
  inquiry.
• 11:59
  People
• 12:00
  need
• 12:00
  to
• 12:00
  feel
• 12:01
  comfortable
• 12:01
  in
• 12:01
  order
• 12:02
  to
• 12:02
  reach
• 12:02
  out
• 12:02
  and
• 12:03
  be
• 12:03
  vulnerable
• 12:03
  and
• 12:03
  give
• 12:04
  over
• 12:04
  their
• 12:04
  details.
• 12:05
  And
• 12:05
  people
• 12:05
  are
• 12:05
  not
• 12:05
  willing
• 12:06
  to
• 12:06
  do
• 12:06
  that
• 12:06
  unless
• 12:06
  they're
• 12:07
  genuinely
• 12:07
  interested
• 12:08
  in
• 12:08
  working
• 12:08
  with
• 12:08
  you.
• 12:09
  So
• 12:09
  by
• 12:09
  the
• 12:09
  time
• 12:09
  someone
• 12:10
  sends
• 12:10
  you
• 12:10
  an
• 12:10
  inquiry,
• 12:11
  especially
• 12:11
  via
• 12:12
  your
• 12:12
  website
• 12:12
  or
• 12:12
  social
• 12:13
  media,
• 12:13
  on
• 12:13
  the
• 12:13
  whole,
• 12:14
  they've
• 12:14
  already
• 12:14
  done
• 12:14
  their
• 12:14
  research
• 12:15
  and
• 12:15
  they
• 12:16
  know
• 12:16
  a
• 12:16
  lot
• 12:16
  about
• 12:16
  you.
• 12:16
  I
• 12:17
  get
• 12:17
  this
• 12:17
  myself.
• 12:17
  Sometimes
• 12:18
  people
• 12:18
  will
• 12:18
  contact
• 12:18
  me
• 12:19
  about
• 12:19
  working
• 12:20
  with
• 12:20
  me,
• 12:20
  for
• 12:20
  example,
• 12:20
  one
• 12:21
  to
• 12:21
  one
• 12:21
  or
• 12:21
  with
• 12:21
  the
• 12:21
  agency.
• 12:22
  And
• 12:22
  when
• 12:22
  I
• 12:23
  start
• 12:23
  talking
• 12:23
  to
• 12:23
  them,
• 12:23
  I
• 12:24
  realize
• 12:24
  they
• 12:24
  actually
• 12:24
  know
• 12:25
  everything
• 12:25
  about
• 12:25
  my
• 12:25
  services
• 12:26
  already.
• 12:27
  This
• 12:27
  is
• 12:27
  kind
• 12:27
  of
• 12:27
  just
• 12:28
  the
• 12:28
  final
• 12:28
  call
• 12:28
  to
• 12:29
  just
• 12:29
  check
• 12:29
  I'm
• 12:29
  a
• 12:30
  genuine
• 12:30
  good
• 12:30
  person
• 12:31
  and
• 12:31
  to
• 12:31
  check
• 12:31
  we
• 12:31
  have
• 12:32
  synergy.
• 12:32
  They
• 12:32
  already
• 12:33
  know
• 12:33
  my
• 12:33
  prices,
• 12:33
  they
• 12:34
  already
• 12:34
  know
• 12:34
  what
• 12:34
  I
• 12:34
  do,
• 12:34
  they've
• 12:35
  already
• 12:35
  looked
• 12:35
  at
• 12:35
  testimonials,
• 12:36
  they've
• 12:36
  already
• 12:36
  seen
• 12:37
  examples
• 12:37
  of
• 12:37
  my
• 12:37
  work,
• 12:38
  maybe
• 12:38
  they've
• 12:38
  watched
• 12:38
  my
• 12:38
  reels
• 12:39
  and
• 12:39
  my
• 12:39
  TikToks.
• 12:39
  By
• 12:40
  the
• 12:40
  time
• 12:40
  they
• 12:40
  get
• 12:40
  to
• 12:41
  the
• 12:41
  point
• 12:41
  of
• 12:41
  contacting
• 12:42
  me
• 12:42
  and
• 12:42
  being
• 12:42
  on
• 12:42
  a
• 12:42
  call,
• 12:43
  they're
• 12:43
  pretty
• 12:43
  much
• 12:43
  Ready
• 12:44
  to
• 12:44
  go
• 12:44
  ahead.
• 12:45
  And
• 12:45
  so
• 12:45
  your
• 12:45
  couples
• 12:46
  are
• 12:46
  in
• 12:46
  the
• 12:46
  same
• 12:47
  situation.
• 12:48
  By
• 12:48
  the
• 12:48
  time
• 12:48
  they
• 12:48
  get
• 12:49
  there,
• 12:49
  they're
• 12:49
  ready
• 12:50
  to
• 12:50
  go
• 12:50
  ahead.
• 12:51
  And
• 12:51
  so
• 12:51
  we
• 12:52
  need
• 12:52
  to
• 12:52
  work
• 12:52
  extra
• 12:52
  hard
• 12:53
  to
• 12:53
  stop
• 12:53
  any
• 12:53
  friction
• 12:54
  on
• 12:54
  that
• 12:54
  customer
• 12:55
  journey.
• 12:55
  Friction
• 12:56
  will
• 12:56
  be
• 12:56
  things
• 12:57
  like
• 12:57
  not
• 12:57
  being
• 12:57
  able
• 12:57
  to
• 12:57
  find
• 12:58
  the
• 12:58
  images
• 12:58
  that
• 12:59
  they
• 12:59
  want,
• 12:59
  or
• 12:59
  you
• 12:59
  not
• 13:00
  looking
• 13:00
  like
• 13:00
  the
• 13:00
  right
• 13:00
  person
• 13:01
  for
• 13:01
  them,
• 13:01
  being
• 13:01
  unsure
• 13:02
  where
• 13:02
  you're
• 13:02
  based
• 13:02
  or
• 13:03
  who
• 13:03
  you
• 13:03
  are,
• 13:03
  or
• 13:03
  whether
• 13:03
  they
• 13:03
  can
• 13:04
  trust
• 13:04
  you,
• 13:04
  not
• 13:04
  being
• 13:04
  able
• 13:05
  to
• 13:05
  read
• 13:05
  what
• 13:05
  anyone
• 13:05
  else
• 13:06
  has
• 13:06
  said
• 13:06
  about
• 13:06
  you,
• 13:06
  not
• 13:07
  understanding
• 13:07
  what
• 13:07
  they
• 13:08
  actually
• 13:08
  have
• 13:08
  to
• 13:08
  do
• 13:08
  next
• 13:08
  or
• 13:09
  it
• 13:09
  being
• 13:09
  confusing
• 13:09
  or
• 13:10
  them
• 13:10
  feeling
• 13:10
  like
• 13:11
  they've
• 13:11
  got
• 13:11
  to
• 13:11
  pay
• 13:11
  something
• 13:12
  or,
• 13:12
  you
• 13:12
  know,
• 13:12
  anything
• 13:13
  that
• 13:13
  is
• 13:13
  going
• 13:13
  to
• 13:13
  confuse
• 13:14
  them
• 13:14
  on
• 13:14
  that
• 13:14
  journey,
• 13:15
  or
• 13:15
  not
• 13:16
  knowing
• 13:16
  what
• 13:16
  the
• 13:16
  price
• 13:17
  are
• 13:17
  and
• 13:17
  not
• 13:17
  knowing
• 13:17
  if
• 13:18
  you're
• 13:18
  too
• 13:18
  expensive
• 13:18
  or
• 13:18
  too
• 13:19
  cheap
• 13:19
  or
• 13:19
  where
• 13:19
  you
• 13:19
  are
• 13:20
  sit
• 13:20
  and
• 13:20
  feeling
• 13:21
  like,
• 13:21
  well,
• 13:21
  I
• 13:21
  can
• 13:21
  go
• 13:22
  elsewhere
• 13:22
  and
• 13:22
  get
• 13:22
  prices
• 13:23
  easier.
• 13:23
  We
• 13:24
  know
• 13:24
  that
• 13:24
  you
• 13:24
  have
• 13:24
  a
• 13:24
  problem
• 13:25
  in
• 13:25
  this
• 13:25
  area.
• 13:25
  Well,
• 13:25
  quite
• 13:26
  frankly,
• 13:26
  all
• 13:26
  of
• 13:26
  us
• 13:26
  will
• 13:27
  always
• 13:27
  have
• 13:27
  a
• 13:27
  problem
• 13:27
  in
• 13:27
  this
• 13:28
  area
• 13:28
  and
• 13:28
  we
• 13:28
  can
• 13:28
  always
• 13:29
  do
• 13:29
  more
• 13:29
  to
• 13:29
  improve
• 13:30
  it.
• 13:30
  But
• 13:30
  there
• 13:30
  are
• 13:30
  a
• 13:30
  couple
• 13:30
  of
• 13:31
  other
• 13:31
  ways
• 13:31
  we
• 13:31
  can
• 13:31
  see
• 13:31
  that
• 13:32
  maybe
• 13:32
  things
• 13:32
  aren't
• 13:32
  working
• 13:33
  in
• 13:33
  this
• 13:33
  area.
• 13:34
  The
• 13:34
  first
• 13:34
  one
• 13:34
  is
• 13:34
  if
• 13:35
  you're
• 13:35
  getting
• 13:35
  lots
• 13:35
  of
• 13:35
  social
• 13:36
  media
• 13:36
  follows.
• 13:36
  Lots
• 13:37
  of
• 13:37
  people
• 13:37
  are
• 13:37
  engaging
• 13:38
  on
• 13:38
  social
• 13:38
  media
• 13:38
  and
• 13:39
  following
• 13:39
  your
• 13:39
  accounts,
• 13:40
  but
• 13:40
  then
• 13:40
  nothing
• 13:41
  ever
• 13:41
  happens.
• 13:42
  Crickets.
• 13:42
  And
• 13:42
  your
• 13:42
  inquiries
• 13:43
  are
• 13:43
  low.
• 13:43
  The
• 13:44
  second
• 13:44
  reason
• 13:44
  we
• 13:44
  know
• 13:45
  that
• 13:45
  we're
• 13:45
  struggling
• 13:45
  is
• 13:45
  if
• 13:45
  you
• 13:46
  look
• 13:46
  at
• 13:46
  your
• 13:46
  Google
• 13:46
  Analytics
• 13:47
  and
• 13:47
  every
• 13:47
  single
• 13:47
  one
• 13:48
  of
• 13:48
  you
• 13:48
  should
• 13:48
  have
• 13:48
  Google
• 13:48
  Google
• 13:48
  Analytics
• 13:49
  installed
• 13:49
  on
• 13:50
  your
• 13:50
  on
• 13:50
  your
• 13:50
  website.
• 13:51
  You
• 13:51
  need
• 13:51
  to
• 13:51
  make
• 13:52
  sure
• 13:52
  that
• 13:53
  when
• 13:53
  you're
• 13:53
  doing
• 13:54
  that,
• 13:54
  you're
• 13:54
  looking
• 13:55
  to
• 13:55
  see
• 13:55
  how
• 13:55
  many
• 13:55
  people
• 13:56
  are
• 13:56
  coming
• 13:56
  to
• 13:56
  your
• 13:56
  website.
• 13:57
  Because
• 13:57
  if
• 13:57
  lots
• 13:57
  of
• 13:57
  people
• 13:58
  are
• 13:58
  coming
• 13:58
  to
• 13:58
  your
• 13:58
  website,
• 13:58
  but
• 13:59
  no
• 13:59
  one's
• 13:59
  ever
• 13:59
  inquiring,
• 14:00
  the
• 14:00
  question
• 14:00
  is
• 14:01
  why?
• 14:01
  You
• 14:01
  can
• 14:02
  dive
• 14:02
  really
• 14:02
  deep
• 14:02
  into
• 14:03
  those
• 14:03
  stats.
• 14:03
  You
• 14:03
  can
• 14:04
  look
• 14:04
  at
• 14:04
  the
• 14:04
  pages
• 14:04
  they're
• 14:04
  going
• 14:05
  to,
• 14:05
  you
• 14:05
  can
• 14:05
  look
• 14:05
  at
• 14:05
  the
• 14:05
  bounce
• 14:06
  rate,
• 14:06
  you
• 14:06
  can
• 14:06
  look
• 14:06
  at
• 14:06
  how
• 14:06
  long
• 14:07
  they're
• 14:07
  spending
• 14:07
  on
• 14:07
  your
• 14:07
  website.
• 14:08
  But
• 14:08
  ultimately,
• 14:08
  if
• 14:09
  people
• 14:09
  are
• 14:09
  landing
• 14:09
  on
• 14:09
  your
• 14:09
  website,
• 14:10
  you've
• 14:10
  got
• 14:10
  part
• 14:10
  one
• 14:11
  right,
• 14:11
  they
• 14:11
  know
• 14:11
  where
• 14:12
  that
• 14:12
  you
• 14:12
  exist.
• 14:13
  But
• 14:13
  something's
• 14:13
  going
• 14:14
  wrong
• 14:14
  in
• 14:14
  part
• 14:14
  two
• 14:14
  and
• 14:15
  that's
• 14:15
  where
• 14:15
  you
• 14:15
  need
• 14:15
  to
• 14:16
  start
• 14:16
  to
• 14:16
  work
• 14:16
  out
• 14:17
  why
• 14:17
  exactly
• 14:18
  that
• 14:18
  is.
• 14:18
  So
• 14:19
  whether
• 14:19
  it's
• 14:19
  going
• 14:19
  through
• 14:19
  your
• 14:20
  website
• 14:20
  in
• 14:20
  granular
• 14:21
  detail,
• 14:21
  whether
• 14:21
  it's
• 14:22
  going
• 14:22
  through
• 14:22
  your
• 14:22
  social
• 14:22
  media
• 14:23
  and
• 14:23
  working
• 14:23
  out
• 14:24
  why
• 14:24
  people
• 14:24
  aren't
• 14:24
  converting,
• 14:25
  are
• 14:25
  you
• 14:25
  telling
• 14:25
  them
• 14:26
  what
• 14:26
  to
• 14:26
  do
• 14:26
  next
• 14:26
  or
• 14:26
  are
• 14:26
  you
• 14:27
  just
• 14:27
  putting
• 14:27
  up
• 14:27
  pretty
• 14:27
  pictures?
• 14:28
  Or
• 14:28
  if
• 14:28
  it's
• 14:28
  updating
• 14:29
  your
• 14:29
  directory
• 14:29
  listings
• 14:30
  because
• 14:30
  you're
• 14:30
  not
• 14:30
  getting
• 14:30
  the
• 14:31
  inquiries
• 14:31
  there
• 14:31
  that
• 14:31
  you
• 14:32
  want,
• 14:32
  there's
• 14:32
  probably
• 14:33
  some
• 14:33
  work
• 14:33
  to
• 14:33
  be
• 14:33
  done
• 14:34
  to
• 14:34
  make
• 14:34
  this
• 14:34
  one
• 14:35
  sense
• 14:35
  better.
• 14:36
  When
• 14:36
  people
• 14:36
  do
• 14:36
  work
• 14:36
  with
• 14:37
  one
• 14:37
  to
• 14:37
  one.
• 14:37
  As
• 14:38
  I
• 14:38
  said
• 14:38
  earlier,
• 14:38
  this
• 14:38
  is
• 14:38
  one
• 14:39
  of
• 14:39
  the
• 14:39
  things
• 14:39
  we
• 14:39
  spend
• 14:39
  most
• 14:40
  amount
• 14:40
  of
• 14:40
  time
• 14:41
  when
• 14:41
  people
• 14:41
  commission
• 14:42
  me
• 14:42
  to
• 14:42
  do
• 14:42
  a
• 14:42
  full
• 14:42
  marketing
• 14:43
  review
• 14:43
  of
• 14:43
  their
• 14:43
  business
• 14:44
  to
• 14:44
  try
• 14:44
  and
• 14:44
  work
• 14:45
  out
• 14:45
  what
• 14:45
  friction
• 14:46
  there
• 14:46
  is
• 14:46
  that's
• 14:46
  stopping
• 14:47
  people
• 14:47
  going
• 14:47
  ahead
• 14:48
  and
• 14:48
  making
• 14:48
  the
• 14:49
  inquiry.
• 14:49
  There's
• 14:50
  loads
• 14:50
  of
• 14:50
  work
• 14:50
  for
• 14:50
  you
• 14:51
  to
• 14:51
  do
• 14:51
  there.
• 14:51
  Go
• 14:51
  and
• 14:51
  look
• 14:52
  at
• 14:52
  your
• 14:52
  website,
• 14:52
  your
• 14:52
  social
• 14:53
  media
• 14:53
  directory
• 14:54
  listings
• 14:54
  with
• 14:54
  a
• 14:54
  fresh
• 14:55
  pair
• 14:55
  of
• 14:55
  eyes
• 14:55
  and
• 14:56
  if
• 14:56
  you
• 14:56
  want
• 14:56
  me
• 14:56
  to
• 14:56
  look
• 14:56
  at
• 14:57
  it
• 14:57
  instead,
• 14:57
  reach
• 14:57
  out
• 14:57
  to
• 14:58
  me
• 14:58
  and
• 14:58
  we
• 14:58
  can
• 14:58
  chat
• 14:59
  about
• 14:59
  a
• 14:59
  marketing
• 14:59
  review
• 15:00
  or
• 15:00
  working
• 15:00
  one
• 15:01
  to
• 15:01
  one.
• 15:01
  Next
• 15:01
  time
• 15:02
  we're
• 15:02
  going
• 15:02
  to
• 15:02
  talk
• 15:02
  about
• 15:02
  what
• 15:02
  happens
• 15:03
  after
• 15:03
  someone
• 15:04
  inquires
• 15:04
  and
• 15:05
  how
• 15:05
  we
• 15:05
  take
• 15:05
  them
• 15:05
  from
• 15:06
  the
• 15:06
  inquiry
• 15:06
  through
• 15:07
  to
• 15:07
  the
• 15:07
  sale.
• 15:07
  I'll
• 15:08
  see
• 15:08
  you
• 15:08
  next
• 15:08
  time.