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Cliff Notes: The Key to EYL's Success · Earn Your Leisure

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  Speaker 3: So when we start earning your leisure to show now,
• 1:03
  Speaker 3: we have a lot of things working for us right
• 1:06
  Speaker 3: so when we hit the ground, it's like an explosion
• 1:12
  Speaker 3: because we was able to actually provide information in a
• 1:17
  Speaker 3: very relatable manner. So we're kind of like the latter
• 1:19
  Speaker 3: to the clouds. I think a lot of times in
• 1:21
  Speaker 3: our community there have been a small pocket of black intellectuals,
• 1:29
  Speaker 3: but they have not been able to fully communicate or
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  Speaker 3: relate to the vast majority of Black people on the ground.
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  Speaker 3: So now you have a disconnect. The intellectuals feel like
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  Speaker 3: they're better than the masses. The masses feel like the
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  Speaker 3: intellectuals are Bouoagie's and they just like disregard them, right Like.
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  Speaker 3: So I'm like, well, there's value in both places. We
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  Speaker 3: need each other, right So it's like, Okay, we have
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  Speaker 3: an interesting background where we're able to communicate to everybody.
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  Speaker 3: We can be in an Ivy League school, where we
• 2:06
  Speaker 3: can be in a penitentiary communicating to people. And we
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  Speaker 3: have been in both places communicating with people and educating people.
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  Speaker 3: So when we were able to provide the education, it
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  Speaker 3: was done in a very non traditional manner when it
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  Speaker 3: comes to business. So the way that we dressed we
• 2:24
  Speaker 3: had hoodies and T shirts. The way that we talk
• 2:26
  Speaker 3: we would using hip hop references. But we're breaking down
• 2:28
  Speaker 3: case studies and we're actually talking about very high level business,
• 2:31
  Speaker 3: right and everybody wants to make money. So what happens
• 2:35
  Speaker 3: is that it's just perfect timing, it hits social media,
• 2:39
  Speaker 3: and then it just explodes on social media. My original
• 2:43
  Speaker 3: thesis on social media actually turned out to be right.
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  Speaker 3: Like I said, we just had to wait some time
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  Speaker 3: and we switched lanes a little bit, but the idea
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  Speaker 3: of it came to fruition. And then there's opportunities in
• 2:55
  Speaker 3: every crisis. So when the pandemic happened, everything shut down
• 3:00
  Speaker 3: and everybody was scared, and a lot of people, you know,
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  Speaker 3: unfortunately lost their jobs and some people passed away as well.
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  Speaker 3: But then some people benefited. We were on this side
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  Speaker 3: of the people that actually benefited because when everybody was home,
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  Speaker 3: they had nothing to do. So then they started watching us.
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  Speaker 3: And then we developed a show called Market Money, so
• 3:18
  Speaker 3: we're actually teaching people about stocks investing. Then something that
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  Speaker 3: happened in our favor was that everybody got a stimulus check.
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  Speaker 3: Then something that happened in our favors that the stock
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  Speaker 3: market started the skyrocket. So now people are making money
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  Speaker 3: in real time from our information. And then it becomes
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  Speaker 3: like a cult following. Now everybody's passing it along and
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  Speaker 3: they're telling their friend, they telling their cousins, and before
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  Speaker 3: you know it, we're at like a million people that's
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  Speaker 3: watching us right. So this is all part of the
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  Speaker 3: Unuleasha's story how we was able to grow organically. But
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  Speaker 3: it's a mix of I think, having a unique product,
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  Speaker 3: mixing it with the right time and maximizing the moment.
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  Speaker 3: We're in a moment right now where traditionally media, if
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  Speaker 3: we were to try to start a show fifteen twenty
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  Speaker 3: years ago, we would have to go to Bloomberg, CNBC, ABC,
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  Speaker 3: and we would have to compromise who we are. We
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  Speaker 3: would have to shave our face, and we would have
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  Speaker 3: to talk in a language that we didn't fully even
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  Speaker 3: feel comfortable talking in. We would have to wear a suit,
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  Speaker 3: we would have to be under the umbrella of them.
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  Speaker 3: We couldn't own our own show. It be unpossible. But
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  Speaker 3: now the cell phone has empowered the creatives and independence
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  Speaker 3: and now we're able to break through without having to
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  Speaker 3: go through the actual gatekeepers or the larger institutions. But
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  Speaker 3: what has propelled us to even a higher level is
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  Speaker 3: there's a middle ground that can be reached where now
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  Speaker 3: independence is at an all time high and we have
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  Speaker 3: the leverage, but it's only so far you can go
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  Speaker 3: as an independent from just exposure resources. There's still some
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  Speaker 3: level of benefit from corporate, but now we can work
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  Speaker 3: with corporate from a relationship standpoint as opposed to them
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  Speaker 3: owning everything standpoint, because we have leverage. So now we've
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  Speaker 3: been able to leverage with a lot of different corporate
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  Speaker 3: relationships which have helped us expand our reach globally and
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  Speaker 3: expanded our reach and accelerated the growth in a much
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  Speaker 3: quicker manner. So this is an interesting time for creatives
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  Speaker 3: because now you can grow your following, whatever you're doing,
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  Speaker 3: use that leverage to work with corporate, but maintain ownership,
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  Speaker 3: maintain independence and have real leverage and real partnership as
• 5:38
  Speaker 3: opposed to being an employee. And that's something that has
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  Speaker 3: accelerated our growth as well. So as a very long
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  Speaker 3: winded answer to your question, but I think that it
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  Speaker 3: might be beneficial for anybody that's interested in the new
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  Speaker 3: age business and media.
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  Speaker 4: It's crazy because as he's talking and I was listening
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  Speaker 4: to you, Dre when you were talking about Nigeria, when
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  Speaker 4: we talk about how we creatively are reaching people, it
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  Speaker 4: maybe think about the first time, like what you were
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  Speaker 4: speaking about was illegal. Dangode, right, he has an opportunity
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  Speaker 4: to change the export import ratio from Nigeria.
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  Speaker 5: And so I'm thinking, like, how do I teach kids
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  Speaker 5: about that?
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  Speaker 4: How do I walk in the classroom and tell him,
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  Speaker 4: like they should know this person?
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  Speaker 5: And so always was hip hop right. The first lesson
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  Speaker 5: was I took jay Z's line.
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  Speaker 4: I said, all Black Scouts is sports and entertainment until
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  Speaker 4: we even And I showed them six people from the
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  Speaker 4: world of sports entertainment. They knew every one of them,
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  Speaker 4: jay Z, Beyonce, Floyd Maywether, doctor Dre and Oprah.
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  Speaker 5: They knew them all right, and Jordan.
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  Speaker 4: And then I gave him another sheet with the six
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  Speaker 4: wealthiest people black people on the planet, and they knew none.
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  Speaker 5: I said, damn.
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  Speaker 4: Jay kind of prophesized this, right, He really showed us
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  Speaker 4: like all we had until we eat, because we've never
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  Speaker 4: recognized anything outside that world until I get to teach
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  Speaker 4: him about the wealthiest guy on the planet who was
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  Speaker 4: a legal Dan Godi. And now this is the crossroads.
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  Speaker 4: And so now that group of kids never gets to
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  Speaker 4: say they don't know who that guy is. And guess what.
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  Speaker 5: He didn't do it because he dribbled it. He didn't
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  Speaker 5: do it because he could throw a football. He can
• 7:03
  Speaker 5: spit around.
• 7:04
  Speaker 4: He did it from natural resources, he did it from oil,
• 7:07
  Speaker 4: he did it from simil. This episode is brought to
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  Speaker 4: you by P and C Bank. A lot of people
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  Speaker 6: A legal alien from Guatemala charged with raping a child
• 9:03
  Speaker 6: in Massachusetts. An MS thirteen gang member from Al Salvador
• 9:07
  Speaker 6: accused of murdering a Texas man of Venezuelan charged with
• 9:11
  Speaker 6: filming and selling child pornography in Michigan. These are just
• 9:15
  Speaker 6: some of the heinous migrant criminals caught because of President
• 9:19
  Speaker 6: Donald J.
• 9:20
  Speaker 2: Trump's leadership.
• 9:21
  Speaker 6: I'm Christy nom the United States Secretary of Homeland Security
• 9:25
  Speaker 6: under President Trump. Attempted illegal border crossings are at the
• 9:29
  Speaker 6: lowest levels ever recorded, and over one hundred thousand illegal
• 9:32
  Speaker 6: aliens have been arrested. If you are here illegally, your
• 9:36
  Speaker 6: next you will be fine nearly one thousand dollars a day,
• 9:40
  Speaker 6: imprisoned and deported, you will never return. But if you
• 9:44
  Speaker 6: register using our CBP home app and leave now, you
• 9:48
  Speaker 6: could be allowed to return legally.
• 9:50
  Speaker 2: Do what's right. Leave now.
• 9:52
  Speaker 6: Under President Trump America's laws, border and families will.
• 9:57
  Speaker 4: Be protected sponsored by the United States Department of Homeland Security.
• 10:00
  Speaker 4: And these are all different things. So now that kid
• 10:03
  Speaker 4: or those kids that are now hearing it know that
• 10:05
  Speaker 4: there's value in other things then the traditional things that
• 10:08
  Speaker 4: have been fed through us through the TV. Right, we
• 10:11
  Speaker 4: have to be entertaining that there's no value in the
• 10:14
  Speaker 4: guy who's going.
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  Speaker 5: To be the doctor in the neighborhood.
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  Speaker 4: There's no value to the person who's going to be
• 10:19
  Speaker 4: the teacher, or who's going to be the chemist, or
• 10:21
  Speaker 4: who's going to be the next person to venture capital.
• 10:23
  Speaker 4: Those people weren't celebrated until this moment in time, and
• 10:26
  Speaker 4: so that was kind of the thing, was like, all right,
• 10:28
  Speaker 4: this is how we now can creatively reach people use
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  Speaker 4: social media, use hip hop, merge it all together and
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  Speaker 4: delivered to the people.
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  Speaker 7: How long did that breakthrough tape? Because when you sit
• 10:37
  Speaker 7: there we talked about just recently, you know, to be
• 10:42
  Speaker 7: more than an athlete was the thing that just popped
• 10:43
  Speaker 7: up like five or six years ago. And then a
• 10:45
  Speaker 7: lot of times when you're coming down and talk about
• 10:47
  Speaker 7: sports and entertainment and what young individuals typically want to be,
• 10:51
  Speaker 7: they necessarily don't want to hear all the rye educational stuff.
• 10:55
  Speaker 7: And how did you guys keep your confidence? We always
• 10:57
  Speaker 7: have a saying, don't you know this academy pillar and
• 11:00
  Speaker 7: jot the butterfly, So like it kind of been at
• 11:03
  Speaker 7: easy going in and you know, continue to build step
• 11:05
  Speaker 7: by step. So how'd you guys keep that momentum up
• 11:07
  Speaker 7: in the face? Did you ever get discouraged?
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  Speaker 3: Well, I think that when losing is not an option,
• 11:15
  Speaker 3: then you really have no choice but to win. So
• 11:19
  Speaker 3: it's a few ways how you look at the timeframe.
• 11:22
  Speaker 3: You can look at it from when we started social media.
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  Speaker 3: That's a relatively short period in the grand scheme of
• 11:28
  Speaker 3: things of success, like we kind of it just kind
• 11:30
  Speaker 3: of went up. But then you look at it from
• 11:32
  Speaker 3: like your whole entire life takes you to the moment
• 11:34
  Speaker 3: that you're at, and that's a very long journey, right.
• 11:36
  Speaker 3: So it's like he was a teacher and he was
• 11:40
  Speaker 3: preparing for that moment without knowing it. I was a
• 11:42
  Speaker 3: financial advisor, and I was preparing for that moment without
• 11:45
  Speaker 3: knowing it. Right. So I feel that you have to
• 11:50
  Speaker 3: fully believe in what you're doing to not even thinking
• 11:53
  Speaker 3: of not even you can't really even think about it
• 11:56
  Speaker 3: not working. It's only a matter of how do I
• 11:58
  Speaker 3: get it to work. So like for me my personal journey,
• 12:02
  Speaker 3: I never really had a job BeForever So I went
• 12:05
  Speaker 3: to school and then I became a financial advisor. It's
• 12:08
  Speaker 3: a commission based situation, so anybody can get hired.
• 12:12
  Speaker 5: It wasn't.
• 12:12
  Speaker 3: I wasn't working on Wall Street. I was working for
• 12:13
  Speaker 3: an insurance company. It's not too difficult to get hired
• 12:17
  Speaker 3: in that situation just being honest, but it's also extremely
• 12:20
  Speaker 3: difficult to be successful in it. That's why it's not
• 12:22
  Speaker 3: difficult to get hired, Like not even centing to people
• 12:25
  Speaker 3: is not going to be successful. But you know, it's
• 12:29
  Speaker 3: extremely difficult type of job, especially at twenty four years old,
• 12:32
  Speaker 3: to try to convince people that they, you know, need
• 12:34
  Speaker 3: life insurance and irais and stuff like that. But my alternative,
• 12:37
  Speaker 3: like I said, I didn't have an advanced degree, I
• 12:40
  Speaker 3: went to a state school. My alternative was to actually
• 12:43
  Speaker 3: get a job, and that wasn't going to happen. So
• 12:48
  Speaker 3: I really had no choice but to make it happen.
• 12:51
  Speaker 3: So I think, you know, and you when you use
• 12:53
  Speaker 3: that type of framework, then you really don't think about
• 12:56
  Speaker 3: like tough times or like because at the end of
• 12:59
  Speaker 3: the day, what is a tough time? We really never
• 13:03
  Speaker 3: really had anything anyway, So that's something that we already
• 13:06
  Speaker 3: used to. Like, I mean, if you think about it, like,
• 13:09
  Speaker 3: it can't really get too much worse. You only really
• 13:13
  Speaker 3: have a really you really have nothing to lose. When
• 13:16
  Speaker 3: you have nothing to lose, right, Like when you become
• 13:18
  Speaker 3: a millionaire, now you start to think like, damn, I
• 13:20
  Speaker 3: can really screw this up and I'm back to zero.
• 13:22
  Speaker 3: But I mean, if you have five thousand dollars in
• 13:24
  Speaker 3: a bank account, what's the worst that can happen?
• 13:26
  Speaker 4: You're closer to zero, yes, right, I mean, and that's
• 13:30
  Speaker 4: the reality, Like we grow up, we're so close to zero,
• 13:33
  Speaker 4: So what is the risk, right, but I thought he's
• 13:35
  Speaker 4: gonna answer this a whole different way. I was like,
• 13:38
  Speaker 4: because the thing about I've known him since he was
• 13:40
  Speaker 4: probably eleven years old.
• 13:41
  Speaker 5: He's known vice versa.
• 13:42
  Speaker 4: There was never a time where our confidence ever weighed
• 13:45
  Speaker 4: in ourselves. What we were gonna do is we would
• 13:47
  Speaker 4: figure that out. But we were always confident we were
• 13:50
  Speaker 4: gonna be Like I knew he was going to be
• 13:52
  Speaker 4: successful probably vice versa, and our community knew that too
• 13:56
  Speaker 4: because we were rooted in the community. But what happened
• 14:00
  Speaker 4: over time was that we realized representation and showing up
• 14:04
  Speaker 4: as your authentic self was the key.
• 14:06
  Speaker 5: Right.
• 14:06
  Speaker 4: So most people when I worked, they were like, well,
• 14:08
  Speaker 4: you're the gym teacher. I'm like, yeah, I'm the physical educator.
• 14:11
  Speaker 4: But there's other things I do too. But people will
• 14:14
  Speaker 4: only judge you from where they see.
• 14:15
  Speaker 5: You at, right.
• 14:16
  Speaker 4: So like even now, if I go back to the school,
• 14:17
  Speaker 4: they always ask me if I'm coming back. I'm like,
• 14:22
  Speaker 4: well about that, right, But they only could see me
• 14:26
  Speaker 4: as that.
• 14:27
  Speaker 5: But there was so much more to it. So when
• 14:29
  Speaker 5: we started to grow as a company, it was like,
• 14:32
  Speaker 5: all right, don't change who you are. Right when I
• 14:36
  Speaker 5: was standing in front of the kids, in the Bronx.
• 14:38
  Speaker 4: I had the freshest jordans on right, I had g
• 14:41
  Speaker 4: shot watches, I had a BMW because I knew one
• 14:45
  Speaker 4: day a kid was going to look at mister Millers
• 14:46
  Speaker 4: and say I want to be him.
• 14:48
  Speaker 5: Like a lot of kids are going to grow up
• 14:50
  Speaker 5: saying they want to be you. But I was like,
• 14:51
  Speaker 5: I want.
• 14:52
  Speaker 4: Kids to grow up and say they could be me,
• 14:54
  Speaker 4: because the chances that they could be me there's one
• 14:56
  Speaker 4: hundred percent chance, right right, Like making it to the
• 14:59
  Speaker 4: NBA is one in a million, right, But being somebody
• 15:02
  Speaker 4: that is productive in their community, somebody that's giving back,
• 15:04
  Speaker 4: somebody that's educating that community.
• 15:06
  Speaker 5: They could do that.
• 15:07
  Speaker 4: So if I could show them, I can have the
• 15:09
  Speaker 4: nice car that you guys have, I can have some
• 15:11
  Speaker 4: of the watches and some of the kicks.
• 15:12
  Speaker 5: And that's where it stops. I'm making it very That's
• 15:17
  Speaker 5: where it stops.
• 15:18
  Speaker 7: You might get luckier, you never know.
• 15:20
  Speaker 4: That's but like now, so that's the thing. Now they
• 15:25
  Speaker 4: see that's my teacher, right, he was my teacher, and
• 15:29
  Speaker 4: he I know him right, he's in Dubai.
• 15:32
  Speaker 5: He just sat with Steve Harvey.
• 15:33
  Speaker 4: He's here where Andre and Gordald returned like right now
• 15:36
  Speaker 4: he's speaking at Warren Yo. He used to teach me
• 15:38
  Speaker 4: how to catch a football, like anything is possible.
• 15:42
  Speaker 5: But the representation was there. So when you see it, show.
• 15:44
  Speaker 4: Up in a hoodie and we have one fresh kicks,
• 15:47
  Speaker 4: and you know we do travel and we'd like to
• 15:49
  Speaker 4: wear nice clothes, that's all part of the presentation because
• 15:51
  Speaker 4: that's authentically who we were prior to all of this.
• 15:55
  Speaker 4: All we get to do now is show up as
• 15:57
  Speaker 4: we are and people receive receptive to it because it's like, wait,
• 16:00
  Speaker 4: these guys is real, the real deal.
• 16:02
  Speaker 5: This is real.
• 16:03
  Speaker 4: This is really who they are every day and that's
• 16:05
  Speaker 4: the easiest part. We get to show up as ourselves
• 16:07
  Speaker 4: every single day.
• 16:09
  Speaker 6: An illegal alien from Guatemala charged with raping a child
• 16:13
  Speaker 6: in Massachusetts. An MS thirteen gang member from Al Salvador
• 16:17
  Speaker 6: accused of murdering a Texas. Man of Venezuelan charged with
• 16:21
  Speaker 6: filming and selling child pornography in Michigan. These are just
• 16:25
  Speaker 6: some of the heinous migrant criminals caught because of President
• 16:29
  Speaker 6: Donald J.
• 16:29
  Speaker 2: Trump's leadership. I'm Christy Noman, the.
• 16:32
  Speaker 6: United States Secretary of Homeland Security under President Trump. Attempted
• 16:36
  Speaker 6: illegal border crossings are at the lowest levels ever recorded,
• 16:40
  Speaker 6: and over one hundred thousand illegal aliens have been arrested.
• 16:44
  Speaker 6: If you are here illegally, your next you will be
• 16:47
  Speaker 6: fine nearly one thousand dollars a day, imprisoned, and deported.
• 16:52
  Speaker 2: You will never return.
• 16:53
  Speaker 6: But if you register using our CBP home app and
• 16:56
  Speaker 6: leave now, you could be allowed to return legally.
• 16:59
  Speaker 2: Do what's right, leave now.
• 17:02
  Speaker 6: Under President Trump America's laws, border and families will be protected.
• 17:07
  Speaker 5: Sponsored by the United States Department of Homeland Security,