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Unwell Beverages Shutting Down | Raleigh News
Alex Cooper’s Unwell Beverages is shutting down after just two years, with Halloween-themed drinks as its final hurrah — despite Target already clearing shelves. Launched in 2025 as Unwell Hydration with Nestlé, the brand targeted women with hydration and energy drinks, positioning itself as a disruptor to male-dominated markets. Its high-profile debut at DealBook in December 2024 set the tone for an “unwell lifestyle” movement. Meanwhile, Alex’s broader Unwell media company just secured a $500M valuation — hinting that while the drinks line fades, her media empire is still on the rise. She’s…
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