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#107. How New Belgium Brewery raised the craft brew bar and created new categories
Many Coloradans are familiar with the New Belgium Brewery founding story—where Jeff Lebesch and Kim Jordan return from a life-changing bike trip across Belgium inspired to create their own Belgian style beers for the masses.
In addition to their famous “Fat Tire” ale, New Belgium also created new categories and precedents among brewery business. They have been innovating in sustainable brewing practices since the 90s and upholding an exceptional company culture well before it was trendy.
Mikey and Molly are joined by local beer enthusiast and GhostRanch Creative Director Jeff Carter AKA…
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