Latest / Built Between Bedtimes
Built Between Bedtimes – Episode 25: Nobody Wanted to Move to McMinnville, the Rent-to-Own Buyer Who Thinks It's a Scam, and the CRM That Now Knows What People Want Before They Do
In this episode, Rob's McMinnville property open house has a motivated seller, suspicious buyers, and a Kool-Aid Man moment where a couple threw the door open before he could get to it. He breaks down exactly how to run a Facebook Marketplace rent-to-own campaign without triggering a ban, why the only qualifications that matter are $7,500 and 2.5x rent, and how Claude helped him build a segmented buyer list that keeps people informed without annoying them. Then the guys get into what's broken in most small business comp structures — why a salaried salesperson is almost always the wrong move…
The skinny
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