Building Resilient Brands with Generational Relevance: Abey Mokgwatsane
In our latest podcast episode, Abey Mokgwatsane, the CMO of Investec, discusses the essence of brand endurance amidst market shifts.
Drawing from his experiences in shaping brand strategies at Vodacom and Ogilvy, Abey stresses the importance of a clear vision in partnership with creative agencies. "The best thing that marketers and business leaders can do for agencies is to be very clear about what problem they are solving," he notes.
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