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Influence Mobile CEO Daniel Todd on Building a $28M Mobile Gaming Rewards Business
Influence Mobile founder and CEO Daniel Todd joins Chris Lustrino to discuss how the company built Rewarded Play into a major rewards platform for mobile gaming. Influence Mobile helps game developers acquire and retain high-value players by offering rewards to users who discover, play, and spend inside mobile games.
Daniel explains how his decades of experience in internet advertising and rewards programs led to the company’s current model, why older women are among the most valuable mobile gaming audiences, and why mobile gaming’s scale is often underestimated. The conversation also covers…
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