How RealPage finds its biggest A/B test wins, one funnel at a time

The Experimentation Edge · Nov 5, 2026 · 32m · transcript

Summary

Andrew Miller, Director of Product Management, Growth and E-commerce at RealPage, joins host Ashley Stirrup to share how experimentation works inside Loft, RealPage's end-to-end renter app. Andrew has stood up experimentation programs at 3 companies, and today he runs a portfolio of moving services where a winning A/B test ties directly to revenue.

Andrew explains how a small, centralized optimization team ships tests in Optimizely faster than engineering release cycles allow, and how he builds a culture of experimentation with funnels, group ideation, the Opportunity Solution Tree…