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How IKEA Flat-Packs Its Way to Global Dominance
IKEA sells more furniture than any other company on Earth, yet its core innovation isn't a product — it's a logistics and design philosophy called 'flat-pack'. In this episode, Lucas and Luna unpack how Ingvar Kamprad turned a mail-order catalog in rural Sweden into a $50 billion retail empire. They trace the decision to make customers part of the supply chain, the relentless cost-minimization that funds global expansion, and the cultural twist that makes IKEA feel local everywhere. Specific numbers include: how flat-packing cuts shipping costs by 80%, why IKEA designs a…
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