The Case for Being a YouTube Strategist (Not a Full-Time Head of Content)
Jamie Whiffen, YouTube Growth Strategist who has worked with creators like @aliabdaal, @simonsquibb, and @GrowVeg, gives a behind-the-scenes look at how business-focused creators turn their channels into powerful client acquisition engines. In this episode of The Gimbal Podcast, Jamie shares his approach to YouTube strategy, lessons in excellence, and how different creative roles contribute to building high-performing channels.
He also dives into starting your own business, choosing the right platform, outsourcing versus in-house teams, and whether outlier theory still works today. Jamie…
The skinny
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