The Power of Value Storytelling
What is the secret sauce to the best value program?
According to our guest, the secret lies in effective value storytelling. In this episode of the Value Coffee Talk podcast, Fiona Leeson, Director of Customer Value for Finastra, shares insights on building a successful value program. She discusses the importance of selecting the right scope for the program based on the customer lifecycle and organizational maturity.
Fiona emphasizes the need for value storytelling and combining quantification with emotional connection to create a compelling value proposition. She also highlights the…
The skinny
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