Geek Warning: Not everyone can be in the cool kids club, and that’s OK
With much of the industry languishing under the post-Covid, brands are trying harder than ever to carve out a niche for themselves to stay afloat. Colnago’s new C68 Gravel bike is super premium by design, but based on their sales figures, the focus on luxury is clearly getting the job done. Campagnolo seems to be falling into the same strategy almost by accident, but is it working as well? That’s not so clear. Hunt also debuted its latest aero wheels and they look like they could be quite the performance bargain – as long as you’re ok with hookless rims – and just when you thought clipless…
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