How Does an Emerging Gallery Make It Now?
We’re on the cusp of the 2025 edition of Art Basel—the flagship fair held each June in Basel, Switzerland. More than 200 galleries from around the world gather to present works spanning the 20th and 21st centuries. Art Basel is both a bellwether and a battleground. Participation is prestigious—and costly. It’s competitive, and it’s high-stakes.
That’s always been true. What’s newer is the softening of the art market. Sales are down. Demand is cautious. Buying patterns are shifting. “Uncertainty” was the word last year—and it still is.
Much of the focus tends to fall on the top of the market…
The skinny
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