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Marketing AI Institute's Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy
Mike Kaput, Chief Content Officer at Marketing AI Institute, joins Greg Kihlström to unpack the gap between an AI pilot that demos well and an AI capability the enterprise can actually run on.
"AI strategy" describes very different things at different companies. Kaput on what he finds underneath the phrase once you start asking what the systems actually do, and who is accountable when they do it wrong.
The pilot-to-production gap is an operating problem, not a technology one. What changes about marketing operations, decision ownership, and oversight when execution moves to machines and the…
The skinny
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