Latest / The Dr. Randi Show / Sciton’s Moxi, Halo & BBL HEROic: Award-Winning Treatments Raising the Bar — Aaron Burton

Transcript

Sciton’s Moxi, Halo & BBL HEROic: Award-Winning Treatments Raising the Bar — Aaron Burton · The Dr. Randi Show

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The views expressed in this podcast are for informational
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purposes only and do not constitute medical advice.
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This episode of The Doctor Randy Show is proudly sponsored by New
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Beauty, the ultimate authority in beauty and aesthetics.
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Whether you're looking for the latest innovations, expert
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insights or trusted recommendations, New Beauty is
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your go to source. Visit newbeauty.com to stay
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ahead of the trends and discover what's next in beauty.
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Now let's get into the episode. Hello everyone, and welcome to
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the Doctor Randy show, where conversations with leaders and
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ideas are shaping what's next in the industry.
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Our next guest leads one of the most powerful brands in
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aesthetics. His devices win awards, dominate
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conversations and deliver the results that people rave about.
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Also, he's here to discuss the innovations that everyone will
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be talking about. Next, please welcome Aaron
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Burton, CEO of Saiton. It's.
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Good to be here. Any looking forward to the
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conversation? I am too.
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So I'm going to jump right in with some questions.
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OK, that's good. All right.
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So as everybody in the audience, our listeners, our viewers know
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Siteton is one of the most recognized names in aesthetics
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with devices like Moxie, Halo, BBL Hero leading the
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conversation. What does it mean to you to
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guide a company that's become such a force in the space?
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You know, it really is a pretty good feeling.
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I've been doing this for a while now.
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I've been with the company almost 15 years.
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I've been in this position almost five years.
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And there are moments pretty regularly where you just sit
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back and you smile and you just really feel good about just the
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group of people you're around and what we've done.
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And I think we have a great reputation out there.
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We've been in business almost 30 years.
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So I think we're well known, but I think we're becoming more and
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more well known just for our people and just a lot of good
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things that we do out there and a lot of the positive things
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we've done for people and that's been cool.
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So it feels pretty good. Well, you've done a great job of
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getting the word out there, leading this amazing team.
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The devices that you have are really made an impact.
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People know them by name. People are asking for those
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treatments by name. So I'd love to start by talking
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about a couple of those devices quickly so that we can kind of
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lay the foundation for the conversation.
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So the Moxie device is often described as the prejuvenation,
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the ultimate in prejuvenation treatments.
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Do you see it as reshaping how a whole new generation is caring
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about their skin earlier in life?
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Oh, yeah, absolutely. I mean, prejuvenation is a thing
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and it's really, really big. And I don't know if I know
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exactly when it started, but I can certainly tell you for us,
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we rolled out Moxie just after COVID, so in mid 2020.
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It was interesting timing when we launched it.
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It's now our number 2 selling product on the treatment volume,
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how many treatments we're doing with patients.
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And the prejuvenation movement is big.
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I mean, people want to take care of their skin and you know,
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we're on Zoom calls, we're doing things like this.
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They're looking at their skin more and more than they ever
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have. And they always say, I don't
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want to look like that. When you see how people just age
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different now in our industry, it is very hard.
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You don't guess ages. It's not the right thing to do
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anyway, but you can't guess an age.
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And the prejuvenation thing was something like Moxie where it's
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very little downtime. It's something where you do it
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2-3, four times a year, but you don't have a lot of downtime and
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there's not a lot of corrected stuff, so you're really getting
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ahead of the game and it's proven to work.
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So it's to me it's not surprising why Moxie is such a
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popular treatment and has really taken off since we launched it
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in 2020. I've heard only amazing things.
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So the BBL Hero has been called faster, stronger and more
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effective than anything that's come before it.
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What kind of real world transformations have you seen?
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It's a liver in just a single treatment.
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So we launched BBL Hero. And to kind of tell your
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listeners, BBL doesn't stand for Brazilian butt lift.
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I mean a lot of people obviously you default to that, but it's
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the broadband light and Hero stands for high energy rapid
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output. And we launched BBL in 2004 and
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that has been our number one selling device in our number one
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consumer treatment since we launched it.
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And Hero was the latest version, which was all the things you
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just said. It's much faster, it's much
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safer, and you get crazy good results because BBL is targeting
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colors, it's targeting Browns and Reds.
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And we're Hero was such a big difference was it was a motion
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device where you are moving. And when you think of most
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people think of an IPL or RBBL, or if you think of it, you're
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thinking of something that's probably like a stamping
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treatment just going along your face.
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And it's a slow, steady pace. And it's kind of like a little
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bit of a rubber band snap, but it's relatively slow.
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Hero became much faster and you're removing it and because
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of that it was anywhere on the buy.
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You do one treatment, you will get an amazing result after one
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treatment and you could do face, chest, neck, shoulders, back,
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legs and people love doing it because it doesn't take all day.
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The patient loves it because they're not in the treatment
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room all day and the provider obviously is doing work so they
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don't want to be doing it all day too.
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It was a great, I guess evolution of our product that
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was our number one selling product already with really good
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results. Amazing.
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And then Halo, who was the first hybrid fractional laser, right,
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combining ablative and non ablative in one device.
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How did that innovation really rewrite what resurfacing could
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do? Yeah, it was very big.
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It was very big for us. That was our first ever kind of
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where we dove into the non ablative side.
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We have always been a plastic surgeons kind of ablative more
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aggressive type, you know crazy, crazy good wow results.
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But if you didn't know our and we love to work with plastic
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surgeons, but there was a lot of dermatologists and other
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providers out there that we're not going to do those type of
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treatments. And this was really our first
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Test in there kind of dipping into the waters of non ablative
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or the prejuvenation piece. It wasn't quite Moxie because
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Moxie's all non ablative Halo is the only, I still think it's the
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world's only hybrid device where you're combining 2 lasers in
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one. So it's an ablative laser and a
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non ablative laser, and you get the depth of a non ablative and
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you got the shallow side of an ablative laser that really had
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this combination effect where you're targeting Browns and
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Reds, but you're really going after fine lines and wrinkles
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too. And that was something that we
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couldn't do until we rolled that out about 10 years ago.
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BBL probably will always be #1 but Halo was quickly coming
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behind it when we launched it 10 years ago.
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And I know that you have something new.
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So you just launched the Halo Tri bridge, right?
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Which is 3 wavelengths in one single pass, if I'm saying that
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correctly. And for people who are listening
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that aren't tech savvy, what does that really mean for skin
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results? I guess the simplest way to put
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it is Halo and Moxie put together.
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So it is the provider is rolling a handpiece on your skin and
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it's firing all three lasers at the same time.
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So it's still putting the non ablative channel, the 1470
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channel in an ablative 2940 channel.
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So ablative and non ablative in one and then sequentially next
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to it it's putting a 1927 or the moxie.
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So it's really what does the patient want.
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And if the patient wants all, if they came in and before they
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would want a Halo on a moxie. Now you can do it in one
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handpiece and it only takes 9 minutes.
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It is a shockingly fast treatment that is doing a lot
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all at one time. So with downtime being one of
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the biggest concerns to patients and the biggest hesitation, how
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does Schreiberd kind of attack that, right?
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What is the outcome there? It depends on what you consider
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downtime. You know, some people say social
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downtime is I'm not going to go out and be social at all.
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People will know you had a treatment, but they're also not
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going to go what in the world happened to you?
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But you're going to see that you had a treatment.
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Your face is going to be red and your skin is going to flake.
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You're going to have kind of the what they call men's micro
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epidermic and chronic debris. It's a wound you created a
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little small wound on your face that feels like sandpaper, but
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it's really hard to see. It looks like you have a
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sunburn. It just looks like your skin is
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a little bit darker until it flakes off four or five days
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later. So really it depends on what you
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consider downtime. But it's not like you can't go
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do things. You could go back to work now,
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something like a moxie. You don't see much BBL you're I
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mean, it's going to pull the pigment out and be darker, but
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you know, halo's going to be a little bit more in Halo driver.
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It's going to be a little bit more aggressive, but it's still
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you could put on a tinted moisturizer and not even know
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you could get back to work. So it does well, because I think
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that's the biggest concern for people.
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You know, they don't want to have too much downtime.
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They don't want to be trapped in their house for two weeks.
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So it sounds like you've addressed that.
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So for someone who might be nervous about lasers or
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treatments, what's the thing? What's the one thing about
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Triber that should put them at ease?
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Triber is a very flexible treatment.
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The provider can decide based on what you want.
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If you come in and say I want a really, really amazing result
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and I don't mind a little more downtime where I don't even want
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to go out, or you could come in and say I need to be back at
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work tomorrow. I mean, Triber gives you so many
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different options. You could just do the 1927,
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which is Moxie and someone's going back to work tomorrow.
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They could be getting a treatment right now.
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They're going back to work. Or someone that would say, hey,
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I have a wedding in 14 days or I have a wedding in 10 days and I
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really want my skin to look really, really good.
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I want to address the fine lines, the wrinkles.
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I want to address the Reds and the Browns.
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I want it all. You know, I want to go after
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everything and I don't mind a little bit more, you know, where
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you're going to have a little more recovery or a little bit
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more amends. That piece of it you're going to
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see a little bit more. So if you find a good provider
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that really understands that's what the consumer should be
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looking for because they've got a lot of different options here
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and it doesn't have to be aggressive.
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It can always be a mild treatment that you're back at it
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tomorrow. Well, I mentioned that your
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devices are award-winning and I would be remiss not to mention
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as Newbie DS, the sponsor of the show that Moxie was recognized
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for in 2025, our new beauty awards as the best laser
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treatment for sun damage, which is very important because all of
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us have sun damage, even those of us who wear SPF, we all have
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sun damage. So why do you think that Moxie
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really stood out as the winner and what does that recognition
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mean for Cyton and for patients? Well, obviously we love the
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recognition because it helps with the consumer.
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I mean, that is a big name. It's a big name brand.
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That brand is going to get attention.
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So when that kind of brand is giving an award to your product,
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it means a lot to the consumer. That stuff really goes a long
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way. And we're really, really proud
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of that stuff. I think because Moxie has really
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good results with little downtime.
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And I think people recognize that.
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And I think people talk about that.
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And you can go out on, you know, all these different social
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platforms and you see people talking about it.
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And in the world we're in today, people brag about this stuff
10:46
when they get treatments. They don't mind talking about
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it. Right now, Now, that's so funny.
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We were just talking about that on a show last week, how it went
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from being like a big secret when you had treatments done to
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like now everybody's blasting it out on social media and telling
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the world, right? That's AUS thing.
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If you go to Europe, it's not like that.
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You go to Asia, it's not like that.
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But in the US people put everything out there.
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It's all public. So whatever that's are out
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there, but we're really proud of, that'll work.
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That was pretty cool. So with the entire portfolio of
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treatments, which would you say delivers the most wow factor at
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the end of the day? You know, six weeks later, three
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months later, which one delivers the most wow factor?
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That's actually a harder question to answer than you
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would think. It depends on what you're
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looking for. Like if someone said I have a
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lot of pigment or a lot of sun damage BBL you're going to get a
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wow. You see before and after
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pictures where you go, wow, that is crazy.
11:38
Now if you came in and said I'm in my 50s or 60s or I want a
11:42
facelift and I want the texture of my skin addressed with a
11:45
facelift. The wow of All Wows is full
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field resurfacing. Erbium full field resurfacing,
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which is our classic product that we launched.
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It was the first product we ever launched.
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We still sell today. And it's mainly the plastic
11:56
surgeons who will do a facelift and they'll do a full field
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resurfacing at the same time. I mean, when you think of full
12:02
field resurfacing, meaning it's taking layers of skin off.
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When we talk about Moxie and we talked about tribrid, it's
12:08
fractional treatments, very, very superficial, light
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treatments. You know, we talked about full
12:13
field. It is an aggressive treatment
12:16
with a lot of downtime. I mean, if you had a facelift,
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you're not going to go right back out at it anyway.
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But you could do a full field resurfacing without a facelift
12:23
and you're going to look at their skin and go you, they're
12:25
20 years younger. It is radical where you almost
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don't think it's the same person.
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So if you're looking for fine lines and wrinkles and you feel
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like that's necessary, most people don't.
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Most people prefer the minimal downtime, like you said, the
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prejuvenation stuff. Let's get ahead of it.
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But if you had a lot of sun damage and you've got a lot of
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fine lines or the smoker's lines on your lips, you know you're
12:47
going to need something like a full field resurfacing and a
12:50
good surgeon or a plastic surgeon to address that.
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In full field. You look at some of those
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pictures and you almost don't believe them.
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You would argue is that real or not, that they're that good?
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Agreed. And some of those aggressive
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treatments can really turn back the clock so it it works.
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So personal question for you, have you tried any of the cyton
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treatments or all of them? And we're curious what was your
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take away from first hand experience if you have?
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I try all of them, just about all of them.
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I've tried it some former fashion.
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You know, I've, I had a tribrid probably about two months ago,
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was my first tribrid. I do BBL treatments all the
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time. Moxie was always the favorite.
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After we launched, Halo's a little bit more aggressive.
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So then when Moxie came out, it was the faster treatment and was
13:37
just easier. It was a lunchtime thing.
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You would just come in and you do it for lunch.
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And then plus we have a clinic in our Home Office in Palo Alto.
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So we have a clinic where we treat friends and employees and
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then family members of our people.
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And then we do events all the time.
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And when you do events, you know, Patrick Bitter, who's the
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Godfather of light, I almost every time I see him, can I get
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a quick BBL treatment? Can I get a quick BBL?
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So he invented the photo facial. So if you're with the guy, as
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much as I'm with Patrick, I'm working for a treatment.
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I'm like, can you do a little bit under the eyes?
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Could you do a little bit here? And he always does it.
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And we'll go in our room for 10 or 15 minutes and we'll do a
14:10
quick BBL treatment. So yeah.
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That's great. That's great.
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They keep coming back. Speaking about coming back, how
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often does the patient typically have to come back for treatments
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like Moxie and Halo? Is it once a season?
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Is it once a year? Is it part of an ongoing
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treatment plan? Yeah, I would say it depends on
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what it is the patient's really looking for.
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Again, if it's prejuvenation stuff and you could do it twice
14:35
a year, what's the you're going to do more often?
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So moxie, you're probably going to do it 4 * a year.
14:39
The BB and all do it 2 to 4 * a year.
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If you come in for a Halo, it's once or twice.
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If you're doing a full field or more aggressive treatment, it's
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once in your life. It really depends on if you're
14:48
looking more corrective or the prejuvenation piece where I
14:52
really want to prevent the fine lines and the wrinkles.
14:54
I really want to protect my skin and help my skin.
14:56
You know, the more you're doing that, the more corrective and
14:58
aggressive you are, the less you're doing.
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So in your leadership role, what is the single piece of guidance
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that you would want every patient to hear before they dive
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into energy based treatments? One, don't be scared of them.
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I think lasers are intimidating and it sounds intimidating, but
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it's not. I mean that we're not doing
15:19
crazy laser stuff. You know, when we talk about the
15:21
Moxie and Halo and Halo Triber, these aren't that aggressive of
15:24
treatments. I mean, they get really, really
15:26
good wow results, but they're not that aggressive of
15:28
treatments. And I would say just, you know,
15:30
take it slow. You don't need to rush into
15:32
this. I would say if you go find a
15:33
good provider, they're going to help you in the direction you
15:35
want to go. And there's a lot of different
15:38
options out there. There's so many ways to do
15:39
homework these days. You can find out, you know, when
15:42
you hear of something like a Moxie or you hear of Heroic or
15:44
Hero or Broadband Light, there's plenty of people out that have
15:47
done reviews that'll tell you and you can really determine.
15:50
And obviously I'm talking about our products, but there's a lot
15:53
of other products out there too, and a lot of other treatments.
15:55
And there's a lot of good ones, but there's also a lot of bad
15:57
ones. So say dude, I guess do your
16:00
homework. Well, dialing it back a little
16:03
bit, in addition to your amazing leadership obviously at Saitan,
16:09
what would you say in such a crowded device market, what
16:14
makes Saitan really stand apart in terms of reputation and trust
16:19
and how did you get here? Good, good question.
16:23
Yes, I'll take that from two different angles.
16:24
I would think from a consumer standpoint, the consumer doesn't
16:28
necessarily know Cyton. They know all of our brands.
16:30
They know Halo and they know Heroic and they know Moxie and
16:33
stuff like that. I think that is certainly just
16:35
the results when they come in and a provider does a treatment
16:38
and they go home and they know they had a treatment and a week
16:41
later they feel really good about it and they feel good
16:44
about their skin, they want to come back and do it more.
16:47
If they go home and they spent $500 or 1500 or $3000 depending
16:51
on the type of treatment they're getting, you want a result, you
16:54
want something to happen. We we were founded by
16:56
physicists. Our two founders still work for
16:59
us today, you know, and started us nearly 30 years ago and
17:02
they're still involved. Our largest shareholder and
17:05
chairman, Jim Hobart is very hands on and he founded Coherent
17:09
in 1966. He started this entire industry.
17:12
So they're very much have been really my point there is they're
17:15
very much on things have to work and things have to get results.
17:18
But in aesthetics that there's a lot of stuff out there that
17:20
doesn't work that good. And you know, again, products
17:23
that do goodwill have staying power on there and they'll get a
17:26
lot of good reviews and you can see that.
17:28
So from a consumer standpoint, I think it's just that the
17:30
products work and people want to come back for more.
17:32
I would tell you from a kind of industry perspective, I think
17:36
our culture and we've become known for our people.
17:38
We're an employee owned company. We're the largest employee owned
17:41
laser company in the world or energy based device company in
17:44
the world. And the fact that we're employee
17:46
owned really has created a totally different culture.
17:48
So people that like yourself that are in the industry, you
17:51
know, providers and doctors in the industry, they know us well.
17:54
And when they think of Cyton, I think they think of our people
17:57
more than they think of products.
17:59
And I think that goes a long way because it's the people that
18:01
make everything. Absolutely.
18:04
I do think people make a company, right?
18:06
They can make a company and they can break a company.
18:09
So I think that you know. We could do a whole other
18:11
podcast on that topic. I love talking about that stuff.
18:14
That's a whole other topic, but. Agreed.
18:17
Agreed. And Cyton has earned A
18:20
reputation for inspiring remarkable loyalty, right?
18:24
Like people will not jump to different devices like with
18:27
other treatments out there. So what do you think is driving
18:31
the actual loyalties that the result?
18:33
It's the result. And I think when we roll out a
18:35
new product, people are the providers jump on it because
18:38
they know it's going to work and they know if it works, it means
18:40
that their patients are going to be happy.
18:42
So they jump on it and they're all excited about it.
18:44
And then they obviously get it hyped up with the consumer and
18:46
the patients out there. And they've had a good
18:48
experience and now we say we've got something even better.
18:51
You know, we've got something a little bit better than you were
18:52
doing before. And it is always evolving.
18:54
I mean there's always innovation where new stuff is coming out.
18:57
You know, our original broadband light that we rolled out in 2004
19:00
was a great product, but it's not even close to what BBL is.
19:04
They're not even kind of the same, and the patient doesn't
19:06
want them to be the same. You want the technology to
19:08
evolve with the providers. They know about our products and
19:12
they know when something new is coming out they want it and that
19:14
gets the consumer hyped up too. Yeah, I mean, I spend maybe 20
19:18
minutes a day watching, you know, social media to see what's
19:23
going on. Obviously, we have to keep our
19:24
finger on the pulse of things. And I would say that the cyton
19:28
treatments are the ones that people are naming.
19:31
Like, rather than just saying I need some type of a treatment,
19:34
they're saying moxie, they're saying BBL, they're saying Halo.
19:36
So you've done a great job. Whether it's the marketing,
19:39
whether it's the loyalty, whatever it is, you've done a
19:41
great job. So let me ask you, Erin, do you
19:44
think that patient demand and overall is going to be shifting
19:49
to prevention versus correction over the next couple of years?
19:54
And is that why Saitan really position themselves in that
19:58
space? Yeah, that's a simple answer.
20:01
Yes, we see the trends. I mean it, all of our non
20:03
ablative less downtime treatments are through the roof.
20:07
People want to come back more and more of them, and not that
20:09
there's not going to be a case where somebody needs the more
20:11
aggressive. Full field or the more
20:13
aggressive version of a tribrid, but most people want the less
20:17
downtime tribrid or a moxie or ABBL.
20:19
And we're doing a ton of those treatments.
20:22
I mean, there's 50,000 or more, you know, BBL treatments a week.
20:26
Moxie's not far behind that. So that is definitely a trend
20:30
and I don't see that changing. I don't see skin rejuvenation is
20:33
a hot topic. That number has been bigger and
20:36
bigger every year. I think it's ASAP that puts out
20:38
the number. And someone had told me that
20:41
skin resurfacing is actually, I think Botox is first and then I
20:45
don't remember what was 2, but actually was #2 now.
20:47
So I think it was fillers. I think fillers was #2 on their
20:50
stack rankings and now surfacing was #2 and that's not surprising
20:54
because again, as more people learn it and realize this isn't
20:58
a crazy downtime, it's not the burn your face off stuff of the
21:00
CO2 days. We talked about laser
21:02
treatments. It's very different treatments.
21:04
And people, once they get a treatment, they're like, wow,
21:05
this is great. And then they come back and they
21:07
do more and is all of our products, most all of our
21:10
products have moved that way. You're just going to see more
21:12
and more people doing. And I think that the
21:15
personalization of the treatments is really also
21:19
something that makes the difference.
21:20
So how much personalization is really built into the cyton
21:26
treatments and how does that change the experience for each
21:29
individual patient? That has been our advantage for
21:32
a long time as they are all customizable.
21:34
There's really not a preset come in, touch a button and you do a
21:38
treatment. Now it's obviously you got, it's
21:40
all that safe. Start settings are built into
21:42
it. It's got, you know, here's the
21:43
lowest you can go and here's the highest you can go.
21:45
All of those safety protocols are built into it, but we give a
21:48
lot of discretion to the provider into the doctor decide
21:51
in the patient to say what it is that they want and they can
21:54
adjust the settings. There's not many products out
21:56
there like that where you have that much flexibility while
21:59
they're doing the consultation on what is it that the patient
22:01
wants, what is it that the consumer wants.
22:04
And that's a big advantage for the provider because they can do
22:07
a lot of different treatments and they can answer a lot of
22:09
concerns in different ways. And that's something I was going
22:12
to ask you when someone is choosing between Saiton
22:16
treatments, how do they match their skin concern, whether it's
22:19
sun damage, redness, texture, how do they know what's the
22:22
right device? Is that the provider all of the
22:24
time will really help them? I mean, I could give some basic
22:27
answers if you're going for Browns and Reds, BBL is going to
22:30
be your home run every single time that is a home run.
22:32
If you're looking for fine lines and wrinkles, more aggressive is
22:35
the Tri bride, less aggressive is the moxie.
22:38
But the real answer is go to a provider.
22:40
The thing about if you go look for a cyton provider, there's a
22:43
couple of things you know they're not a beginner.
22:45
It's not something in the business because cyton equipment
22:48
is not cheap and we don't hide the fact that this is expensive
22:51
equipment they're buying. So if you're dipping your toe in
22:53
the the Med spa world or the laser world or the energy based
22:56
world, you're not buying a cyton.
22:58
These are the experienced people that have been in the business a
23:01
long time. So you know, if you're going to
23:02
a cyton provider immediately where you're going to the best
23:05
because they're not buying cheap equipment and you also they've
23:07
got a lot of options. So for instance, if somebody's
23:10
got BBL and tribrid man and those two products alone give
23:14
them a ton of options on how to treat your skin.
23:16
So when you meet with them, they're going to tell you here's
23:18
what we can do and here's your different options based on what
23:20
it is that the patient wants. Tell me, what are you most
23:24
excited about? What do you think is coming in
23:26
the next five years? I think about this and there's a
23:29
lot of stuff I can't say because what I'm always most excited
23:31
about the stuff that's not out yet.
23:33
Our V team behind the scenes, it's always working on new
23:36
innovations and new technologies.
23:38
But you do constantly see new stuff come out and it is
23:41
exciting because this space is not going to go anywhere and it
23:44
shouldn't. I mean, people want to look good
23:46
and when you look good, you feel good.
23:47
Robbie Brindley, our head of sales and marketing, always says
23:49
look good, feel good, play good. And it's the, I think it's the
23:52
Deion Sanders City guy quotes. But if you think about it, it is
23:55
true. I mean, if you look good, you're
23:57
going to feel good. It'll be a better day, It's a
23:58
better life, you know, So all we think of it, this is aesthetic
24:01
and it's all cosmetic and it's all looking good.
24:04
Now this is really about making people feel good.
24:06
And we provide a product that does make people feel better
24:09
about themselves and that stuff really goes a long way.
24:12
So us innovating and always coming up with something that
24:15
maybe has less town time is more comfortable.
24:18
You know, I wouldn't be surprised down the road if we're
24:20
in other verticals that we're not in now.
24:22
And well, I think we dominate that market.
24:24
I think there's other markets we could go dominate too that we're
24:27
focused on. Our R&D team is working on and
24:30
there's a lot of innovation in the future in the pipeline and
24:33
we know the space isn't going anywhere.
24:35
So there will always be new stuff coming out.
24:37
Great. Makes it keep getting better.
24:39
So looking ahead, Aaron, sounds like Saitan has several things
24:44
coming. I can't wait to see.
24:45
And I'm sure whatever you'll do, you'll do it very well.
24:48
What's your passion for what will come next for Saitan?
24:51
It doesn't have to be devices, doesn't even have to be
24:53
technology. But you know, as the leader of
24:56
this empire, what is most exciting to you?
24:59
You. Know Jim Hobart and Dan Negus,
25:00
our founders have put me in a somewhat of an unfair position I
25:04
have a sales and marketing background and they're two
25:06
physicists so I mean we are a quite a group that work really,
25:09
really well together radically different personalities where
25:13
you know they're very scientific and very science guys and I'm
25:15
like I don't even know what y'all are talking about guys.
25:17
I don't, you know, keep stuff here at the surface level, but
25:21
one thing that we all agree on that is really cool is they want
25:24
to give the company to our people.
25:27
If we have our best year ever, the people are going to get more
25:29
money than they've ever gotten. We're always trying to come up
25:31
with benefits and perks and you give more to a four O 1K.
25:34
How do you give bigger bonuses? How do you get bigger profit
25:36
sharing, which a lot of companies don't do that.
25:39
And I always tell CE OS and owners don't be scared of stuff
25:42
like profit sharing. Don't be scared of ownership of
25:44
a company that people will operate better.
25:46
And Herb Keller was very good at that at Southwest Airlines.
25:48
And that's where the culture came from.
25:50
Everybody acted like an owner. It was a family.
25:52
It was a real family, which is, you know, people always say
25:55
don't call it a family, but we are a family thinking about more
25:58
things that we can do. It is my #1 priority is how do
26:01
we focus on the people? What more can we do for the
26:03
people? It's a great way to look at it.
26:05
I love it and it is very unique. And I love what you said about
26:10
the people that you work with. It is like a big family when I
26:13
see these, you know, memes on whether it's LinkedIn or social
26:16
media, that the people that you work with should never be your
26:19
friends or your family. Like how, how do you these are
26:23
the people you spend the most time talking to more than your
26:25
own family, right? That you spend the most time
26:28
talking to them. How can you not form close
26:30
relationships and care and want that person to do well right?
26:34
Great. I can't tell you how many
26:35
debates I've had on that topic. Now they're internally, if
26:38
you're a Saitan, you get it, you get how we operate.
26:41
But if you're, I remember I was at a conference in Ireland a
26:43
couple of years ago and my talk was on family.
26:46
And somehow we got on the topic and she said, you shouldn't say
26:50
you're a family. Companies should not say that.
26:53
And we went back and forth and three or four times.
26:55
And I was like, I'm about to talk about this for 30 minutes.
26:58
I think she probably got my message through my presentation.
27:00
But when you're a family, it's all in how you treat people.
27:03
I mean, you act more like brothers and sisters.
27:05
If there's an event that happens and it's not good, how would you
27:08
treat your brother and sister versus an employee?
27:09
An employee, you fire them, you know, like a basketball team,
27:12
they don't do good. You just cut them.
27:13
Who cares? What's the big deal, Move on.
27:15
We don't really do that with a family.
27:17
You think about situations a lot different.
27:20
And then the friend thing, you do see these posts all the time
27:22
by you can't be friends with. I'm like friends with everybody.
27:25
I'm like, these are really good friends and that's why we've all
27:27
worked here for 10/15/20 years. How do you not be friends with
27:30
that? I think all that stuff is a lie.
27:31
I don't really understand why people say it's not a family and
27:34
you can't be friends. I had to start cussing right now
27:36
because I don't believe in any of that.
27:37
I don't know why people post that stuff.
27:39
Well the reason they post it is because a lot of companies do
27:42
say it and they don't live it out.
27:43
If you're going to say you're a family, you better act like 1.
27:45
Just like you care about their work day when they're going
27:48
through something, care about them then too.
27:50
Absolutely. Those memes make me cringe and
27:53
those stories make me cringe about, you know, don't become
27:56
friends with the people you work with.
27:57
I disagree as well. I'm on team Aaron with that for
28:00
sure. So to sum things up, Aaron, when
28:04
people look back five years from now, what do you want them to
28:08
say that Cyton did to change the way we think about aesthetic
28:12
skin, the space, just anything in general having to do with
28:16
Cyton? I would say the thing I do
28:18
always want that I hope that we're remembered for is just the
28:21
impact we've had on people. I think we think bigger than
28:23
aesthetics. We think how are we helping
28:24
people and aesthetics, obviously it's our business, so it's we're
28:27
obviously in it, but I think it's our mission is how do we
28:30
improve people's lives? How do you do that through
28:32
aesthetics? How do you do that through a
28:33
business, through, you know, capitalism, which I believe in
28:36
and I love. How do you do good things when
28:38
you're doing good? I hope we're remembered for that
28:40
and I hope it influences other people to do it.
28:42
I hope it influences other companies to go and maybe I
28:45
should share more with people. Maybe we should start doing
28:47
profit sharing. Maybe we should start giving out
28:49
stock or stock options that their companies will run better.
28:51
You know, I remember Hobart again, one of our Co founders, I
28:54
remember years and years ago we were at one of the conferences
28:57
and he came and sat down and he was almost like depressed and I
29:00
was like, oh, what's wrong? He goes, it's hopeless.
29:03
This industry is hopeless. And I'm like, what do you mean?
29:05
He's like, I just listened to a presentation that was all live.
29:07
And again, he started the whole industry.
29:09
So the one, the guy who started the whole industry is listening
29:11
to someone talking, saying none of what they said is true.
29:14
I thought, wow, that's crazy. And then years later he goes, do
29:16
you think we can fix the industry?
29:17
And I go, no, it's hopeless. This thing's gone.
29:20
We can't fix this. And now over the years, I do
29:23
think I tell him, I go Hobart. I've changed my mind, I've
29:26
changed my opinion. I do think we can help.
29:28
I do think we can make things better.
29:30
I do think that people watch when they see people doing good
29:33
stuff for people, helping people.
29:35
I think it makes people want to help people.
29:36
When you see people do good, you want to do good.
29:39
And I do think we've had an impact on the industry.
29:41
So I would love to say it's all about the products for me.
29:44
But to me, it's more I hope we're remembered for having an
29:47
impact on people's lives and improving people's lives.
29:50
Well, Aaron, it's been amazing having you as a guest and I've
29:53
been following you for many, many years.
29:56
I've looked up to you as a leader.
29:57
So, you know, thank you for joining me on the show today,
30:01
and I'm sure the listeners and viewers, before we jump in the
30:03
speed round, is there anything else that you'd like to leave
30:06
the listeners with today? I think you covered it.
30:10
OK, great. You were all over there.
30:11
You covered a lot of different stuff so.
30:13
Wonderful. We covered a lot of ground, but
30:16
now we're ready to dive into the speed round, Aaron.
30:19
Or we're going to cover a rapid fire list of topics.
30:22
So excited to dive into that with you.
30:24
Are you ready? Great.
30:26
OK, we'll just warm up with some fun easy questions.
30:29
Ready. How many cups of coffee per day?
30:32
Oh gosh, 3 or 4? Early bird or night owl?
30:36
Early bird for sure. How many windows are open on
30:39
your laptop right now? One or 100.
30:42
Closer to 1. I cannot do the 100 that I
30:44
struggle with that. I'm the 100.
30:48
I know a lot of those people. Texts or phone calls?
30:52
Prefer phone calls? Favorite way to celebrate a big
30:55
win at work? Parties get together, big
30:59
parties and celebrate. One word that best describes
31:02
Saitan right now. Innovative.
31:04
Biggest green flag when hiring? You're going to laugh at this
31:08
one green flag. I I ask a goofy question anytime
31:11
I interview somebody and I ask them what's their and I'll give
31:14
away a trade secret for everybody who hires people.
31:17
Ask them what their Uber score is.
31:20
You do OK. Because if you, if you have a
31:24
good Uber score, to me it says a lot about you because someone's
31:27
rating you every time you get in a car a bad Uber score.
31:31
So 4.64.7 is bad. And I don't know if people know
31:34
that somewhere around that range, an Uber driver will
31:36
decline you. If an Uber driver's going to
31:38
decline you, we don't want to hire.
31:40
You now I need to know what my Uber score is.
31:43
No idea, so you don't have to tell.
31:44
Anybody. You know what to tell anybody.
31:47
Of course now I'm looking because I have no idea what my
31:50
Uber score. Is, I guess that's one of many
31:54
green flags, I guess. But it's one of the funny
31:55
questions I asked. They're like, what?
31:57
This is the weirdest question. I'm going to text you my Uber
31:59
score later so I can find after I find it.
32:02
OK, that's a. Great, I'll tell you I'm proud
32:04
of you or I need to help you one.
32:05
Of the two, yes. OK, what's your biggest red flag
32:09
when hiring? People to jump around.
32:11
I mean, we operate where there's a lot of loyalty here.
32:13
So if you have a history of jumping around, you're not even
32:15
get started in the process. How competitive are you, Aaron?
32:18
Scale of 1 to 10. 11. One skill you wish you had
32:22
mastered earlier in life. Probably empathy, you know,
32:26
really trying to understand people.
32:28
I think when you're young, you don't really.
32:31
You think you have it all figured out and you know it all.
32:33
But there's a lot of stuff we don't know, and there's a lot of
32:35
different people out there and a lot of different cultures.
32:38
And, you know, the more you travel the world, the more you
32:40
see that I love America, 4th of July, I'm posting my American
32:44
flags. I love it.
32:45
But there's a lot of other cultures and a lot of other ways
32:48
of doing things in the world that are really good too.
32:51
And, you know, so I think having empathy of things you don't
32:54
quite understand is I think the world needs more of that.
32:57
I wish I had that. All I think when we're younger
32:58
we're more fixated on ourselves and then as we mature we are
33:01
able to fixate on others instead.
33:05
That's a good way of looking at it.
33:05
I'll change my answer there you. Go decision making style fast or
33:12
very methodical. More methodical.
33:15
I would say it's a mix because you can't wait around forever,
33:19
but I'm more methodical. One word your team would use to
33:22
describe you. Optimistic.
33:25
If someone shadowed you for a day, what would surprise them
33:29
the most about you? Probably how early I start.
33:32
What time is that? Usually I'm at the gym at 5 or
33:37
between 5:00 and 5:30 and I'm 30 minutes away from the gym so
33:40
it's a CrossFit or a high rocks workout.
33:43
That part would probably throw people off.
33:45
My wife doesn't like it, so when I try to get other people to do
33:49
it, they don't like it. What's the first thing you do
33:52
when you wake up? You know, I talk about this a
33:55
lot. I have a folder in my photos
33:58
section that is all motivational and it's all positive because,
34:02
you know, we all have a tendency to go to the news or Instagram
34:05
and it's never positive stuff or it's you rarely is it going to
34:07
be something positive. It's going to feed you.
34:09
So I have trained myself that in order to get your mind right
34:12
early in the morning, the first thing you need to do is look at
34:14
good stuff. You can't get up in the news and
34:16
look at crap. It'll ruin your whole day.
34:19
And I make it a point that the first thing I look at on my
34:21
phone is that folder with screenshots of things people
34:24
have sent me or things I've seen.
34:26
And it's always something motivational.
34:27
So I. And you put out a lot of
34:29
motivational I'm, I'm always liking your stuff.
34:32
So yeah, great job. No, that's great.
34:34
That's absolutely great. And so what's the last thing you
34:37
do before you go to sleep? And it sounds like you must go
34:39
to sleep pretty early. Yeah, 9:00 It's kind of
34:42
embarrassing. 9:00. I'm about to go to bed.
34:47
It is, we are. We are polar opposites, you
34:51
know. I go to bed between 3:00 and
34:52
4:00 AM. Oh God.
34:54
We're we're really like on complete.
34:56
I'm a night owl from the minute I was young like.
35:00
It's crazy. Yes, I know.
35:03
Yeah. Is your husband like that too?
35:05
No, no, he sleeps like 9 hours and he goes to bed at like
35:09
probably like between 12:00 and 1:00.
35:11
And then I stay up and I love to work in the middle of the night
35:15
when everybody's sleeping. Yeah.
35:16
Oh, wow. Yeah, I'm, I'm out early.
35:20
Well, they say like 4:00 AM is when the heroes are made like
35:24
either very early or very late, right?
35:26
So you're on the opposite end. 9:00 though I.
35:30
Love that Aaron, but at 9:00 I'm thinking I need to go to bed
35:34
soon or I need to be in bed. Now I'll remember not to text
35:37
you that night because you are snoozing.
35:41
I also do a weird thing if I turn my phone off too, so no
35:44
one's going to I turn my phone off OK?
35:45
That's good. So the last thing you do is turn
35:47
your phone off and just chill and just relax.
35:50
Yeah, I guess I forgot the question.
35:51
I used to say I would read a lot, but now I'm so exhausted
35:55
that I just, I sleep so well. I mean, at 9:00 or whenever I'm
35:57
in bed, I'm passed out. So getting prepared for bed and
36:02
getting organized and I'm not the person that's gets organized
36:05
the day before. Yeah, I do the gym thing and
36:07
then I start getting organized for the day in the morning.
36:09
So I kind of wrap up the day and I'm exhausted and done and
36:12
crash. What's your favorite book,
36:14
podcast, or person shaping your thinking right now?
36:18
A lot of reading and a lot of podcasts.
36:19
I didn't used to do podcast. I have started doing them a lot
36:22
more lately and there's one I do love called Founders.
36:25
Alyssa last turned me on to it months maybe a year ago.
36:28
She sent me one that was really good and he basically I like to
36:32
read and I'm always reading stuff about a lot of business
36:35
stuff. It's either mindset and how you
36:37
kind of control your mind like Carol Dweck Mindset by Carol
36:40
Dweck and one of my favorite books of all time, you know,
36:43
Nuts by which is the Herb Keller book on Southwest Airlines I
36:46
love. So it's those style books.
36:48
But I have started doing podcasts, you know, for when I'm
36:50
flying around and I'm doing stuff.
36:51
And Founders is good because it's him talking about books.
36:54
So that's cool. But a lot of them are books I've
36:56
read so. What is your favorite way to
36:59
completely unplug and how often do you actually completely
37:02
unplug? My wife would probably say not a
37:04
lot. I don't really feel like I need
37:06
to unplug though, because I don't feel like my job is really
37:08
that stressful or intense or I don't know if this is a strength
37:11
or we can see that I don't believe in work life balance
37:14
either. I tell people I struggle with
37:15
that. I think you need work life
37:17
harmony, which is you need to figure out what's your way in
37:19
life. And everybody's a little bit
37:21
different. My wife and I've been married 28
37:23
years. We, I don't want to say we got
37:24
to figure it out, but we kind of know the routines.
37:26
We know how each of us are. But I can tell you, though, some
37:29
things like skiing, like I wish I skied more, but when I go
37:32
skiing, I'm focused on skiing and not hitting a tree or
37:35
something. I'm not thinking about work.
37:37
Fly fishing. I Love Actually, but I fly fish
37:40
more than I ski now. And when you're fly fishing,
37:42
you're enjoying what you're doing.
37:44
Yeah, I'm not thinking about work stuff.
37:45
So those would probably be the two.
37:47
And I do fly fish regularly. So later, not in Texas where I
37:52
live, but we drop this. So you are unplugging.
37:55
But I agree with you. I think that people who love
37:57
what they do, they don't really feel like they need that work
38:00
life balance because I love what I do and I don't mind if I'm out
38:04
and about doing something and then I have to take a phone call
38:07
for work. Like that doesn't bother me.
38:08
It's actually, you know, enjoyable for me to know that
38:12
I'm in the middle of something and yet I can still step away
38:15
for 5 minutes and take care of something having to do with
38:17
work. So.
38:18
I guess my biggest reason to unplug is more of the family
38:20
than me. It's not that I need to get
38:21
away, it's that I travel a lot or I'm doing a lot.
38:24
I'm like, I need to be with my family anymore.
38:25
I need to spend more time with my wife.
38:26
So that version of unplugging I do recognize I need to do.
38:30
So Aaron, what's the first job you've ever had?
38:33
Sales. I was selling long distance
38:36
phone service. OK.
38:38
Not the best job in the world, but I was very grateful for that
38:41
job. What is one thing you can't live
38:43
without in your work day? Probably be the coffee I really
38:47
struggle with. If I don't have coffee, it will
38:48
mess with me a little bit. Well, that's what happens when
38:50
you get up at 4:00 AM. Aaron, you need that.
38:55
Guess what? I don't drink any coffee ever,
38:57
OK. Well, then you're doing
39:00
something like Celsius or an energy drink or something.
39:02
No, no. No caffeine.
39:03
No caffeine really. Ever.
39:05
Yeah, good. For you.
39:07
Not because not to be healthy, but I'm just naturally bouncing
39:11
off the walls like this. So I feel like when I've tried
39:15
caffeine, it's like way too much Randy going on, right?
39:19
So it's too much. It's too much.
39:21
Now that you say that, I don't actually drink caffeinated
39:23
coffee very often. It is rare, so it's always
39:25
decaf. It's more of a routine I think
39:27
for me. OK, make the routine of it more
39:29
than I like the caffeine. You keep your phone on silent or
39:33
is the ringer on during the day? Silent all the time.
39:37
If you weren't in the aesthetics, energy based device
39:41
business, what other career? If you had to choose another
39:44
space, what would it be it? Would be something in education,
39:47
it would be something teaching, it would be leadership
39:50
development or something helping leaders, I think.
39:52
What is your biggest motivator, Aaron?
39:55
My family. Thank you so much for being on
39:58
the show today, Aaron. Again, you know, we've been
40:00
following you for a long time and I hope that you'll come back
40:03
on next year. Tell us what Cytan is doing.
40:06
I'll text you definitely before 9:00 PM for to come back on the
40:09
show and we'll schedule that. But thank you.
40:12
Yeah, if. I'm on the other side of the
40:13
world. I'll just text you whenever
40:15
because I know you're going to think so.
40:17
Exactly, exactly. Well, to our viewers and
40:20
listeners, thank you so much. That's it for today's Doctor
40:24
Randy show, where big ideas meet Real Doctor Randy Boyet holds a
40:29
PhD and is a recognized leader in the aesthetics and medical
40:32
industry. She is not a licensed medical
40:34
doctor. All commentary and product
40:37
recommendations are based on industry expertise and are
40:40
provided for informational purposes only.