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Should You Sell Your Startup, or Install a New CEO? (Case Study)
Should You Sell Your Startup, or Find a New CEO? (Case Study)
29 Jan 2020
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Should a small company founder facing stalling growth sell to a competitor or hire a new CEO? In this HBR fictionalized case study, 2 Proud Pups is Elena's all-natural dog care product business. She launched it to create products that weren't full of chemicals that irritated her dogs. She invested her own savings, and grew her staff and product line — and now her products are carried by more than 1,000 independent pet retailers nationwide. But revenue growth has stalled flat, and she's ready for a change. She sees…
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