Elizabeth McIntyre on Move and the future of the OMA
Good things come to those who wait, and the out-of-home advertising industry, and the media buyers who book the campaigns that grace billboards and bus shelters across the country, have certainly been waiting for the next iteration of Move for quite some time.
Originally called Move 2.0, then reverting to simply Move, the long-awaited and much-touted out-of-home audience measurement tool is finally live, having been in development since 2021, and teased numerous times along the way.
Elizabeth McIntyre, CEO of the Outdoor Media Association, appears on the Mumbrellacast, where Tim Burrowes…
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