And Apple Marches On

Uncanny Valley | WIRED · Mar 11, 2022 · 39m

Apple held its first product announcement event of the year on Tuesday. It showed off a bunch of new devices, including a new iPhone SE, a revamped iPad Air, and a big, beefy, expensive system called Mac Studio. But some of the most noticeable aspects of the show was what Apple didn't say. The company made no mention of the war in Ukraine, despite the fact that the company recently made the decision to stop selling its products in Russia. In a time of such worldwide turmoil, Apple's carefully crafted, deliberately self-focused showcase just felt … weird.

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