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Reddit's AI Citations Dropped 50% — Should You Still Build Your Strategy Around It?
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In this episode of Found in AI, Cassie breaks down new research from Conductor showing that Reddit's AI citation share dropped 50% in just four months — and why that doesn't mean what you think it means. She also shares clips from her conversation with Chelsea Castle, head of content and brand at Close, on how her team is approaching Reddit right now.
The headline: Reddit isn't disappearing from AI answers. It's narrowing. LLMs are shifting from volume-based sourcing to…
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