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Language Makes the Place
Ingrid Piller speaks with Adam Jaworski about his research in language and mobility. Adam is best known for his work on “linguascaping” – how languages, or bits of languages, are used to stylize a place. A welcome sign may index a tourist destination, artistic arrangements of word blocks like “love”, “peace”, or “joy” may index consumption and leisure spaces, multilingual signage may index a cosmopolitan space, and the absence of language may suggest the quiet luxury of the super-rich. As these examples suggest, Adam’s focus, often in collaboration with his colleague Crispin Thurlow, has been…
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