Tactics to Help You Hit 6-Figure HOURS This BF/CM
What BFCM tactics actually work for DTC brands running Meta ads?
Answer: The BFCM tactics that worked best last year were planned around specific hours, not just the weekend: a one-hour free gift with purchase flash sale sent by plain-text email and SMS, which roughly tripled hourly revenue, and a pacing plan built from last year's daily and hourly Shopify revenue and matched to the day of Black Friday rather than the calendar date. On Meta, run BFCM-specific creative alongside evergreen ads, build a dedicated BFCM campaign on min ROAS with a pre-built volume campaign as backup, and give…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.