Cannes 2026: Translating Complex Personas into AI-Driven Targeting | Dharmesh Patel, OnAudience , Global Curation Strategy Lead
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Enterprise brand campaigns frequently struggle with inefficient audience targeting and poor match rates when relying on static data segments.
Dharmesh Patel, Global Curation Strategy Lead at OnAudience, breaks down how multi-source identity graphs and supply-side curation are transforming programmatic media buying across the open web.
Key tactical themes covered:
Connecting 12 data sources within an ID graph to evaluate recency and frequency signals.
Activating audience data at the…
The skinny
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